Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Capitalization matters? Are Keywords treated as Case Sensitive?
-
I have searched the forum for this questions and basically found the following answer: “Neither Google nor SEOmoz treat keywords as case sensitive. For example, “Jobfair” and “jobfair” should return the same results.”
http://www.seomoz.org/q/does-capitalization-matter
http://www.seomoz.org/q/are-keywords-case-sensitive
How then can it be that I get the following results in the Rankings Report? (see example pic)
And more importantly, which one is correct?
-
Thank you very much, both of you, for the very helpful answers!
-
Hey There,
Thanks for writing in with a great question! Capitalization definitely shouldn't matter to our crawler or to Google, so I looked into this keyword with one of our devs and it looks like the rankings for "jobmesse" was collected about 16 hours before the rankings for "Jobmesse" so we believe this is actually a natural fluctuation in the SERP for this keyword. I manually check the current rankings for both version of the keyword, I am seeing that your site currently ranks at #11 and the keyword has a difficulty score of 56%, so it is definitely within reason to see fluctuate in a matter of hours between the rankings.
I hope this helps. Please let me know if you have any other questions.
Chiaryn
-
In some cases, the capitalized version and lower case version of a search won't return the EXACT same results in the SERPs (sometimes a result will shuffle a bit [though not by much from what I've seen]) but Google does understand that "Example" and "example" are the same word much in the same way that it knows a singular and plural of the same word are related, i.e. "Shoes" will show up for a search of "Shoe" and vice versa.
If you also take into account the regular shuffling of the SERPs every time Google so much as blinks, there is the possibility that when the rankings data was pulled for your terms they were done so in a fashion that shows two different numbers that were both correct at the times they were pulled. Plus, in the past week (week and a half?) there was a decent bit of volatility in the SERPs that lead people to believe there was an algorithm change happening so for all you know that may have put an odd hiccup in the numbers as well.
Worse comes to worst you could always do a bit of testing to see if maybe you stumbled on a previously unknown traffic/rankings difference. Shouldn't be but with 500+ algorithm changes a year, you never know.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the best way to search keywords for Youtube using Moz Keyword explorer?
I want to optimize my youtube channel using identified keywords, but I'm concerned that the keywords I'm identifying work well for SERP's but might not be how people search in Youtube. How do a distinguish my keywords to be targeted for Youtube?
Moz Pro | | Dustless0 -
What is the best way to treat URLs ending in /?s=
Hi community, I'm going through the list of crawl errors visible in my MOZ dashboard and there's a few URLs ending in /?s= How should I treat these URLs? Redirects? Thanks for any help
Moz Pro | | Easigrass0 -
MoZ vs SEMRush - Keyword Difficulty and Keyword With Low Competition.
Hi, My question is very focussed regarding these 2 tools. Is it correct to understand that MoZ tells keyword difficulty and not which keyword is easy to compete. And SEMRush tells which keyword is easy to compete but does not tell which keywords are difficult to compete? I mean one (Moz) misses the one part and the other (SEMRush) misses the other part. Hope some will enlighten me to the point. Best
Moz Pro | | Sequelmed0 -
Remove geographic modifiers from keyword list
I just pulled a search term report for all of 2013 from my PPC account. What I got was 673,000 rows of terms that have garnered at least 1 impression in 2013. This is exactly what I was looking for. My issue is that the vast majority of terms are geo-modified to include the city, the city and state or the zip code. I am trying to remove the geographic information to get to a list of root words people are interested in based on their search query patterns. Does anyone know how to remove all city, state and zip codes quickly without having to do a find and replace for each geo-modifier in excel? for example, if i could get a list of all city and state combinations in the US and a list of all zip codes, and put that list on a separate tab and then have a macro find and remove from the original tab any instances of anything from the second tab, that would probably do the trick. Then I could remove duplicates and have my list of root words.
Moz Pro | | dsinger0 -
Any Other PAID Keyword Difficulty Tool?
Why is The Keyword Difficulty Tool so unreliable? Anyone know of another PAID Keyword Difficulty Tool? Right now I feel like I am getting ripped off for $99 a month for a tool that I have no confidence in...PLEASE HELP ANYONE
Moz Pro | | Local-Interactive0 -
Is there any way to move keywords from one Campaign to another?
We recently moved content off a subdomain onto our main www subdomain. Each of these was previously tracked as its own campaign. Now that the content is consolidated, I'd like to move the keywords that we were tracking on the first campaign over to the second. I don't see an option to migrate, or export/import keywords. Is there any (non-manual) way to do this? Thanks
Moz Pro | | doxo2 -
Is there a way to see what keywords users of my site are using to find it online?
Since Google Analytics no longer shows the keywords used by people to find a site online, does the SEOMoz toolset provide somethng to show this data?
Moz Pro | | Mionkeybot0 -
Meta keywords no longer in use
Can someone point me to the official article explaining why meta keywords are no longer taken into account by search engines please? I know Moz has indicated that search engines ignore them, but I would like to read a bit more about it - what was the reason behind it and since when.
Moz Pro | | coremediadesign0