MoZ vs SEMRush - Keyword Difficulty and Keyword With Low Competition.

[Sequelmed]

Hi,

My question is very focussed regarding these 2 tools.

Is it correct to understand that MoZ tells keyword difficulty and not which keyword is easy to compete. And SEMRush tells which keyword is easy to compete but does not tell which keywords are difficult to compete?

I mean one (Moz)  misses the one part and the other (SEMRush) misses the other part.

Hope some will enlighten me to the point.

Best

[moz_support]

Hey there!

Without knowing the example keywords you're looking at, it's hard to check on these, but I can certainly speak to how Moz calculates the Difficulty score! We look at the Difficulty scores of the top 10 rankings sites in the Google SERP. If you're looking at Keyword Explorer, you can head to the SERP analysis section of a keyword report to see exactly which sites those are. If you're seeing something odd with the scores, feel free to reach out to us at help@moz.com with a few keyword examples and we can take a closer look!

For more details on how we calculate our metrics, check out this article in our Help Hub.

[devseotemp]

Hi,

When searching the same keywords on semrush and Moz, semrush gives a difficulty score of 80, and moz 20. Meaning semrush says that ranking for that particular word is difficult, yet moz says it's very easy.

I'm confused about which to trust to be accurate?

Thanks

[MattRoney]

Hi Tanveer! Just to make sure I'm understanding your question, are you asking whether our Keyword Difficulty Tool actually suggests low-competition (easy) keywords? It does not, but the difficulty score it returns for the keywords you analyze will also identify easy keywords. They'll just have a lower number.

[DavidBlack]

Hi Tanveer,

My name is David Black and I'm the Director of Customer Success here at SEMrush. I can't necessarily speak for Moz but I can tell you that SEMrush offers two variations of Keyword Competition/Difficulty and both are scaled.

In our keyword reports, you'll find a column labeled "Com." (it means competitive density). This is level of competition in AdWords. But, don't be confused because the metric also appears in our Organic Keyword reports. The scale is from 0 to 1. The closer the number is to 1, the higher the difficulty.

Now, if you need some way to measure Organic difficulty, you'll want to use our Keyword Difficulty tool. This is a scale from 0 to 100% with 100% being the most difficult. It's a proprietary formula but it's based on the overall visibility of the domains which rank for that keyword in the top 20 spots.

If you need any further information feel free to write or call into our support team at mail@semrush.com.

Have a great weekend!

[elsenorglobo]

They really are quite similar the two tools.

In my opinion, keyword difficulty bases its results or give more importance to the rank and page rank domain of the page. DIFFICULTY how much has the keyword to climb positions. It lets us know the competition in a keyword internet with just one click.

SEMRush results give more importance to the organic results by keyword or average result within a given time resulting traffic keyword. not showing us so directly against whom we compete.

Both are needed and complement each other to me, but I like to read more reviews.