2 links from the same external page question

[Bondara]

Hi,

I have always thought if 2 links on a single page, both going to the same url wouldnt pass PR from both.

I watched a Matt Cutts vid and he was saying in the original algo it was built in that both links would pass PR.

So for example if I guest posted say 1000 words and this article had 2 links pointing to the same url would they both work?

Cheers

[Everett]

Michael is correct as it pertains to multiple links going to different pages, but in terms of multiple links going to the same page I'm pretty sure only the first one will count. I think this is true whether the links are internal or external. See references below...

http://moz.com/blog/results-of-google-experimentation-only-the-first-anchor-text-counts
Moz Experiment Results by Rand

http://www.seo-scientist.com/first-link-counted-rebunked.html
"OK, so to me this is a pretty solid data supporting Michael’s and Rand’s claims. The fact that the SERPs reacted to my changes in the order of links back and forth is kind of hard to debunk."

http://www.addictedtoseo.com/exceptions-from-the-first-link-counts-rule.html
I like this post because, like with the SEO Scientist test above, it highlights the fact that nofollowing will not help. This is why internal pagerank sculpting with nofollow links doesn't work.

I'm not sure if it still works, but you used to be able to get around this by linking with hash tags that jump to named anchors on the same page. So www.mysite.com/url1 and www.mysite.com/url1#top would be considered two links and would both pass some pagerank.

[MichaelYork]

The general consensus now is that the first link passes "x" amount of PR, then each subsequent link passes less and less. Sitewide links for instance may end up passing zero for everything other than a few major links.

It all depends on each case by case scenario but that is a general rule of thumb for you.