Is ASO The End of SEO?
-
App Store Optimization (ASO): Is It Really the New SEO?
Which type of technique we have to follow in ASO?
Is it same in different App store or every APP store have same technique?
-
After you've done the "on-page" optimization, you can build links of course and yes you will probably follow the same methods you use for normal SEO, but I would probably focus on making sure the product (App) itself is great and then work on getting good reviews. Since we're talking about App Store Optimization here and not Search Engine Optimization, you want to work on those things that can help boost your App in the store itself. Lots of good reviews are similar to lots of links in that they are all "votes" for that App in the App Store search results.
-
Thanks for this wonderful information!
I am just little bit confuse that after putting title, description, keywords and app picture how we can start linkbuilding. Is it the same way that we follow in SEO?
which type of the website we can take?
Please tell me any better way to optimize my app in app store.
-
John Lynch posted a pretty good article on Search Engine Watch about App Store Optimization. His post is mainly relevant for the Apple iTunes App Store, but much of the information can really be used for any App Store.
Leah Goodman posted an article to Danny Sullivan's Marketing Land that is specifically targeted to the Google Play App Store, however the article is mainly an advertising piece for AppsGeyser.com. I'm really surprised the article was shared by Danny since it's pretty much an advertorial and even recommends buying reviews from Fiverr.
Overall I think the key techniques to use are:
App Name - choose a great app name and don't be afraid to include your keywords in the name (e.g. "The WidgetMaker: Red, Orange, Yellow, Green, and Blue Widgets!").
App Description - Sell your App in your App Description. This should be your call to action.
Keywords - Apple uses keywords. You only have a limited number of characters; be sure to use them wisely.
App Screenshots - You can use Mockups, and pictures of your App being used by actual customers are great too. Make sure your screenshots are High Quality.
The rest of your effort should be the same as regular SEO. Build links to and share your App on Social Networks. These signals and others are likely a factor and at a minimum provide additional ways for customers to stumble upon your App.
Hope this helps!
-
App Store? You mean like Google Play and iTunes? And why would it be the new SEO?
Most of the people here don't have an app. They have a website. It's a different thing. Perhaps if you elaborate some we can help you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is a good forum or resource to contact fellow SEO professionals for SEO partnership opportunities i.e. link trades?
While Moz is an excellent resource, i get the impression that it is for community-based SEO questions that can serve as a knowledge database. I am looking for a forum or resource where I can contact other SEO workers to explore link exchange opportunities. For example, i want to reach out to those who do SEO for audio/visual, technology, and event-planning companies so i can offer them links in exchange for some recommended links to my site. Before anyone dogs on link trading as being spammy and not best practice, it would only be done in a useful, relevant, and non-spammy fashion with other high authority sites. Thanks! Ryan
SEO Learn Center | | RyanMeighan1 -
SEO as part of University Curricula - real examples
Does anyone know of any universities that offer SEO as part of the curricula? I am currently working on getting SEO into an Argentine University and it would be nice to have precedents. There appears to be demand as you can see here http://www.google.com/trends/explore#q=seo%20university yet when you search "SEO university course" or something similar, no name brand universities show up. https://www.google.com/#q=seo%20university%20course. Distilled does. I am interested in hearing people’s opinions on having SEO be taught at universities. Thanks Carla
SEO Learn Center | | Carla_Dawson0 -
Off Page SEO Topic
Hi, I want to know a list of off page SEO topics (panda and penguin friendly) what will drive traffic. Can you help me? Al
SEO Learn Center | | bayezid0 -
First Time SEO Online Store
Hi All, I have recently launched a new online store selling mobile phones and accessories. I have always found SEO to be one of those foggy areas, after all I see things through curly braces. However, as the director of the new online store I do need to get myself involved in SEO and all its wonders that it has to offer. I was wondering if any of the Pro SEO guys at there have any tips for an almost newbie in the world of SEO... Can it be made fun?? I find it at times to be a right slog and I do question whether I'm actually getting anywhere etc. Any responses or advice would be greatly appreciated. Regards Rob
SEO Learn Center | | stu567blue
Newbie to SEO ;o)0 -
Other Good SEO Forums Besides SEOMoz
I spend a lot of time on SEOMoz and would like to get some other perspectives on SEO. Do you have any recommendations of other good SEO forums? Thanks!
SEO Learn Center | | Charlessipe0 -
Difficult Boss: Does anyone know of a SEO quick reference?
I am dealing with a boss who does not understand all the aspects of SEO and its value. He thinks if I just plaster keywords on a page, we'll rank. He thinks I'm wasting my time blogging, link-building, ect. I'm wondering if anyone knows of an article or blog post that has been published that BRIEFLY explains the value of these things. What I am looking for is NOT an article about the basics of SEO. I don't need something that is written for a beginner SEO just starting out who wants to learn how to do it. I need something that is written for a business owner who isn't technically-minded, so he can understand why and how each aspects helps rankings. Does any such reference exist?
SEO Learn Center | | UnderRugSwept0 -
Suggestions For Our New Weekly SEO Podcast
We are getting ready to launch our new SEO weekly podcast in the next few weeks and thought I would get your opinion and suggestions on what you would want to hear. This is going to be a free weekly podcast all about the SEO news of the week, tips, what's working and what's not, and things like that.We will mainly be talking about the latest news in the SEO space on a weekly basis. Might even need a co-host from time to time. I thought I would check and see if you guys have any suggestions or recommendations based on what YOU would like to hear in an SEO podcast? I want this to be something valuable that people will enjoy and benefit from so let me know if you have any suggestions for topics we should cover, show format, etc. Thanks in advance!
SEO Learn Center | | N5c0 -
Online SEO staff Tests
Hi, I've got a number of staff in the office that I am trying to get to learn SEO. I want to be able to test them on their ability and have already set them the SEOMOZ test: http://www.seomoz.org/seo-expert-quiz . Does anyone know of any other decent online SEO tests I can set them - I haven't really got the time to develop a test myself, so I am looking for some pre-build online testing. Thanks
SEO Learn Center | | James770