Is ASO The End of SEO?
-
App Store Optimization (ASO): Is It Really the New SEO?
Which type of technique we have to follow in ASO?
Is it same in different App store or every APP store have same technique?
-
After you've done the "on-page" optimization, you can build links of course and yes you will probably follow the same methods you use for normal SEO, but I would probably focus on making sure the product (App) itself is great and then work on getting good reviews. Since we're talking about App Store Optimization here and not Search Engine Optimization, you want to work on those things that can help boost your App in the store itself. Lots of good reviews are similar to lots of links in that they are all "votes" for that App in the App Store search results.
-
Thanks for this wonderful information!
I am just little bit confuse that after putting title, description, keywords and app picture how we can start linkbuilding. Is it the same way that we follow in SEO?
which type of the website we can take?
Please tell me any better way to optimize my app in app store.
-
John Lynch posted a pretty good article on Search Engine Watch about App Store Optimization. His post is mainly relevant for the Apple iTunes App Store, but much of the information can really be used for any App Store.
Leah Goodman posted an article to Danny Sullivan's Marketing Land that is specifically targeted to the Google Play App Store, however the article is mainly an advertising piece for AppsGeyser.com. I'm really surprised the article was shared by Danny since it's pretty much an advertorial and even recommends buying reviews from Fiverr.
Overall I think the key techniques to use are:
App Name - choose a great app name and don't be afraid to include your keywords in the name (e.g. "The WidgetMaker: Red, Orange, Yellow, Green, and Blue Widgets!").
App Description - Sell your App in your App Description. This should be your call to action.
Keywords - Apple uses keywords. You only have a limited number of characters; be sure to use them wisely.
App Screenshots - You can use Mockups, and pictures of your App being used by actual customers are great too. Make sure your screenshots are High Quality.
The rest of your effort should be the same as regular SEO. Build links to and share your App on Social Networks. These signals and others are likely a factor and at a minimum provide additional ways for customers to stumble upon your App.
Hope this helps!
-
App Store? You mean like Google Play and iTunes? And why would it be the new SEO?
Most of the people here don't have an app. They have a website. It's a different thing. Perhaps if you elaborate some we can help you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is a good forum or resource to contact fellow SEO professionals for SEO partnership opportunities i.e. link trades?
While Moz is an excellent resource, i get the impression that it is for community-based SEO questions that can serve as a knowledge database. I am looking for a forum or resource where I can contact other SEO workers to explore link exchange opportunities. For example, i want to reach out to those who do SEO for audio/visual, technology, and event-planning companies so i can offer them links in exchange for some recommended links to my site. Before anyone dogs on link trading as being spammy and not best practice, it would only be done in a useful, relevant, and non-spammy fashion with other high authority sites. Thanks! Ryan
SEO Learn Center | | RyanMeighan1 -
How do I find a great SEO Mentor?
I've had good experiences growing with Mentors. I don't mind paying the high rates as it has always left me with a good return. What I'd be looking for: Someone to give me direction Someone to correct and provide advice on a strategy that I have come up with Someone to provide answers when I'm stuck Someone that I can grow with It would help if the mentor has good knowledge of and can help with how social media, blog writing, email marketing all ties in to a good SEO campaign. Ultimately we want to be able to help our clients reach more people any way possible. With this I feel I can take the next step and start offering these services in a way that works for our business and more importantly allows us to meet the needs of our clients. But finding an SEO mentor is proving harder than I thought. So does anyone have any tips on where to find a mentor? Who is actually doing it now and would be a good option? And what would the rates be? I was thinking in the $100-150 range. Is this reasonable for an SEO mentor? Any help here will be greatly appreciated. Thanks,
SEO Learn Center | | Daniel_B
Daniel.0 -
First Time SEO Online Store
Hi All, I have recently launched a new online store selling mobile phones and accessories. I have always found SEO to be one of those foggy areas, after all I see things through curly braces. However, as the director of the new online store I do need to get myself involved in SEO and all its wonders that it has to offer. I was wondering if any of the Pro SEO guys at there have any tips for an almost newbie in the world of SEO... Can it be made fun?? I find it at times to be a right slog and I do question whether I'm actually getting anywhere etc. Any responses or advice would be greatly appreciated. Regards Rob
SEO Learn Center | | stu567blue
Newbie to SEO ;o)0 -
Developing A Survey To Assist With SEO Plan
Hello everyone, I searched through the forums to see if this has come up but it appears that it has not. I am in the process of developing an SEO plan for a client as part of an educational research project. As part of general research, we are planning on sending out a survey/questionnaire to all of the client's contacts in order to help us develop the SEO plan. Obviously a big emphasis would be placed on keywords (i.e. what keywords would you use if you were looking for ______) but there are other areas to look at as well. So, I would greatly appreciate any suggestions regarding the types of questions to ask in a SEO research project like this. What would you ask? What would you be interested in? If clarification is needed, please let me know.
SEO Learn Center | | Function50 -
SEO Ads On Third Party Job Sites?
Hello all, I seriously doubt I will get a reply to this as I'm guessing no one has experience with it. if you do though then I would appreciate any information either via comment or PM. Basically, I need to know how I can improve the rankings of job posts within the third party sites. An example would be totaljobs.com, how can I improve the rankings of advertisements that are posted there or is it simply ranked by date and location?. When I had my eBay business, I did a lot of research on eBay SEO and discovered some important factors for ranking within the eBay website. I'm basically wanting to do the same here on job board websites for job ads posted to them. Their algorithms won't be as advanced as Google etc so I'm guessing if they do they will be open for higher keyword density levels and that kind of thing.. I've googled it quite a bit and can't find any information at all on it. Thanks.
SEO Learn Center | | LukeHutchinson0 -
Local SEO Practice: Creating a Fictitious Business?
Has anyone tried fabricating a fake, brick-and-mortar store as an SEO experiment? Sort of along the lines of what Starwood is doing (check out this Wikipedia experiment with the Test Galaxy Sheraton), but with a legitimate physical address and all? Was it useful? And are there any potential legal troubles that could arise from borrowing a vacant address? I'm thinking this could be helpful for my Intern to gain practical experience in local SEO, without the politics of working for a client But I wouldn't want to blight that address for future occupants if the experiment went horribly awry. We could instead offer pro bono services to a small business with a limited web presence – that would be useful to her, and constructive. But I'd like to have a better understanding of what signals Google looks for when deciding whether to index a website in local search, and see whether possible to dupe those algos. What are your thoughts, Mozzers? .
SEO Learn Center | | sweetfancymoses0 -
Market Motive - Take their SEO Course?
Hi there, I'm considering taking Market Motive's online SEO course for $3,500. It's a steep price for me so I wanted to ask you guys if this is a wise choice. The course would grant me certification and is around 90 days to complete. Has anyone had any experience with this course? It seems a little old, but Market Motive claims they update their videos.
SEO Learn Center | | StephBertha0 -
Is SEO Certification.org Worth Having?
I am new to SEO and I am trying to get properly trained. Have the SEO Certification.org professional is worth it? What's your think? Are there any other certifications to have that will properly train you? I know google has one.
SEO Learn Center | | AppleCapitalGroup0