Is ASO The End of SEO?
-
App Store Optimization (ASO): Is It Really the New SEO?
Which type of technique we have to follow in ASO?
Is it same in different App store or every APP store have same technique?
-
After you've done the "on-page" optimization, you can build links of course and yes you will probably follow the same methods you use for normal SEO, but I would probably focus on making sure the product (App) itself is great and then work on getting good reviews. Since we're talking about App Store Optimization here and not Search Engine Optimization, you want to work on those things that can help boost your App in the store itself. Lots of good reviews are similar to lots of links in that they are all "votes" for that App in the App Store search results.
-
Thanks for this wonderful information!
I am just little bit confuse that after putting title, description, keywords and app picture how we can start linkbuilding. Is it the same way that we follow in SEO?
which type of the website we can take?
Please tell me any better way to optimize my app in app store.
-
John Lynch posted a pretty good article on Search Engine Watch about App Store Optimization. His post is mainly relevant for the Apple iTunes App Store, but much of the information can really be used for any App Store.
Leah Goodman posted an article to Danny Sullivan's Marketing Land that is specifically targeted to the Google Play App Store, however the article is mainly an advertising piece for AppsGeyser.com. I'm really surprised the article was shared by Danny since it's pretty much an advertorial and even recommends buying reviews from Fiverr.
Overall I think the key techniques to use are:
App Name - choose a great app name and don't be afraid to include your keywords in the name (e.g. "The WidgetMaker: Red, Orange, Yellow, Green, and Blue Widgets!").
App Description - Sell your App in your App Description. This should be your call to action.
Keywords - Apple uses keywords. You only have a limited number of characters; be sure to use them wisely.
App Screenshots - You can use Mockups, and pictures of your App being used by actual customers are great too. Make sure your screenshots are High Quality.
The rest of your effort should be the same as regular SEO. Build links to and share your App on Social Networks. These signals and others are likely a factor and at a minimum provide additional ways for customers to stumble upon your App.
Hope this helps!
-
App Store? You mean like Google Play and iTunes? And why would it be the new SEO?
Most of the people here don't have an app. They have a website. It's a different thing. Perhaps if you elaborate some we can help you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are some of your favorite website examples for any reason - design, SEO, uniqueness, etc? Thanks Catherine Corn
What are some of your favorite website examples for any reason - design, SEO, uniqueness, etc? Thanks Catherine Corn
SEO Learn Center | | CatherineCorn10 -
SEO for business owners course link?
Hi, something I saw a few weeks back.. something Rand was doing titled something like 'SEO for business owners'? Could someone be so kind as to post the link (I'm sure i didn't imagine this!) Thanks 🙂
SEO Learn Center | | GregDixson0 -
Two months into SEO and I have a few questions. Read on.
Hey Moz Community Basically, I have been suspended from my job in November (with pay) on railway. Since I have nothing to do. I came across SEO, and since then. these past two months I've been addicted! firstly, I read up on how to make money buying and selling exact match domains. I failed miserably! newbie error and I still have around 10 domains in my godaddy account 😕 Anyway, I came across moz and a few other sites i read -backlino & quicksprout. I decided to go down the root of just starting a blog on one of my domains based at the health and fitness niche, the sites alot like bodybuilding.com. So this site and SEO has kind of became my hobby as I learn. I am now a MOZ pro member and have my site on there getting weekly reports. I do alot of keyword research and I try my best to write posts on what I have researched and by using the yoast WP-pluging. I optimize my article/post. this week I had a report back from moz saying one of my keywords are #31 . So i put the term in google and go along to page 5 I think it was and there I see it. My post! yesterday I check again and its on page 3, then i see it on page 4, around a few hours later. it is back on page 5 and today. it is back on page 3?? Can somebody explain why it is doing this? Also, the keyword difficulty was 38% and theres over 3 million results for that term.. so to see it there in the top #51 was a shock, as all I have done is On page SEO. No social shares yet or Links pointing to the page. So does this mean with social shares and Links. this could easily end up on page 1? I have around 5 articles on the site so far.. all are around 1000 words each and are all optimized the same way but are not in the top #51 on google. one post has even had around 60 social shares and even flooded over 3000 visits in 2 days and still isn't ranking?? and My final long question is this.. I train at my gym and have mentioned to a few of the fellas about my new hobby and it's all I talk about. Then a week or two later, I have this Guy tap me on the shoulder as I'm working out and puts his hand out to shake mine. "hi I'm Tim. One of the lads mentioned to me that your learning SEO and your passionate about what you do". Anyway, too cut a massive story short. He told me he owns a catering company over here in the UK and really wants me to put what I'm learning into practice for his company. He's offered me a wage and commission if I start making sales through his site. Thing is I'm still new to all of this.. I said I will look at his site, his products and pick out low competition keywords. See what the keyword difficulty score is on moz, and create a blog - writing posts the same why I do on my fitness site... optimize the post, share through social networks etc, find who links to his competitors and reach out etc for links and do the broken link tactic to. Can you guys give me some advice? as i'm no big seo company. I'm also thinking of spending the next few days digging deep into google adwords and facebook ads. As I think getting traffic this way will also be good to start off with, even if it is paid. I know alot of you guys work or own an SEO company. So can you give me some points or link me to some good information on how I should do this process for my first, should I say Client? I know this Is one big Q&A.. but I'm trying to explain everything. Thanks Again. Carl
SEO Learn Center | | ashfield19841 -
What is the Best SEO Book to buy
I want to learn advanced SEO. Please let me know which book to buy to learn SEO for On page and link Building. Which book to buy to learn Social media ( facebook, twitter, Google+ etc) Thank You
SEO Learn Center | | ross254sidney0 -
First Time SEO Online Store
Hi All, I have recently launched a new online store selling mobile phones and accessories. I have always found SEO to be one of those foggy areas, after all I see things through curly braces. However, as the director of the new online store I do need to get myself involved in SEO and all its wonders that it has to offer. I was wondering if any of the Pro SEO guys at there have any tips for an almost newbie in the world of SEO... Can it be made fun?? I find it at times to be a right slog and I do question whether I'm actually getting anywhere etc. Any responses or advice would be greatly appreciated. Regards Rob
SEO Learn Center | | stu567blue
Newbie to SEO ;o)0 -
Difficult Boss: Does anyone know of a SEO quick reference?
I am dealing with a boss who does not understand all the aspects of SEO and its value. He thinks if I just plaster keywords on a page, we'll rank. He thinks I'm wasting my time blogging, link-building, ect. I'm wondering if anyone knows of an article or blog post that has been published that BRIEFLY explains the value of these things. What I am looking for is NOT an article about the basics of SEO. I don't need something that is written for a beginner SEO just starting out who wants to learn how to do it. I need something that is written for a business owner who isn't technically-minded, so he can understand why and how each aspects helps rankings. Does any such reference exist?
SEO Learn Center | | UnderRugSwept0 -
Suggestions For Our New Weekly SEO Podcast
We are getting ready to launch our new SEO weekly podcast in the next few weeks and thought I would get your opinion and suggestions on what you would want to hear. This is going to be a free weekly podcast all about the SEO news of the week, tips, what's working and what's not, and things like that.We will mainly be talking about the latest news in the SEO space on a weekly basis. Might even need a co-host from time to time. I thought I would check and see if you guys have any suggestions or recommendations based on what YOU would like to hear in an SEO podcast? I want this to be something valuable that people will enjoy and benefit from so let me know if you have any suggestions for topics we should cover, show format, etc. Thanks in advance!
SEO Learn Center | | N5c0 -
Not counting seomoz or Distilled, what are your top3 SEO blogs you wouldchoose to read if you had a hard limit of 3 total?
Recently on Q&A, Petra weighed in with a link tool site that had completely missed my radar. My problem is lack of time. I don't have enough of it to readthe2 dozen+ SEO blogscurrently in my RSS feed I would like to tobe able to read to stay current. So I end up only reading at the moz. I'm hoping the collective wisdom of the SEOmoz crowd will shine forthand set me on the road of pursuit of new knowledge with the best of the best blogs
SEO Learn Center | | goodnewscowboy0