Image optimization in 2013

[vijayvasu]

hello post the  google Image update  ( http://googlewebmastercentral.blogspot.com/2013/01/faster-image-search.html )

please could you let me know what the status of image optimization is and also what the best practices are? Thank you so much.

I appreciate it.

Vijay

[vijayvasu]

Makes sense, thats what I thought as well, nice idea about about the logo and branding, I appreciate your response very much.

Vijay

[Netlogiq]

Hello,

I wouldn't waist my time optimizing images. In the old interface clicking on the thumbnail of an image led to the page where the image was published (the image would be shown front-and-center, while the site would be displayed, greyed-out, in the background) Now, when you click on the image, a high resolution version of the image appears right within Google’s search results - users don't really have a reason to visit your website. They can see high resolution images in Google image search results and easily browse trough them. You can read more about that here.

What you could do is brand the images with your logo - maybe have a call to action. It could help increasing your brand recognition.