Is there such thing as too much product information in terms of SEO
-
Hi All,
Our website sells products online and is a prestashop system
Prestashop comes with a set form you use to fill in products, however to fill it all you end up creating alot of repeated data. What i need to know, is if you have:
Product name: Audi A6 Rear Lamp Set
Short Description: A Short & Sweet Description
Long Description: A Long Boring Description
Meta Title: Same as product name
Meta Keywords: What more can be said about an A6 Rear Lamp Set???
Meta Description: Same as long and boring description
Im stuck in a position of having the ability to add extra information (i.e Meta-Tags) But really ill end up repeating what is already in the products natural listing.
In terms of good SEO, is it better to leave Meta Fields empty, or fill them in and be repetitive for product pages?
Thanks all, any guidance will be well appreciated
<colgroup><col width="57"><col width="36"><col width="323"><col width="328"><col width="56"><col width="26"><col width="55"><col width="23"><col span="2" width="25"><col width="24"><col width="25"><col width="95"><col width="158"><col width="123"><col width="130"><col width="28"><col width="34"><col span="2" width="64"><col width="537"><col width="188"><col width="319"><col width="303"><col width="329"><col width="177"><col width="96"><col width="128"><col width="172"><col width="547"><col width="62"><col width="87"><col width="85"><col width="94"><col width="162"></colgroup>
| ID | Active (0/1) | Name* | Categories (x,y,z...) | Price tax excl (+10%) | Tax rate | Wholesale price | On sale (0/1) | Reduction amount | Reduction per cent | Reduction from (yyyy-mm-dd) | Reduction to (yyyy-mm-dd) | Reference # | Supplier reference # | Supplier | Manufacturer | EAN13 | Ecotax | Weight | Quantity | Short description | Description | Tags (x,y,z...) | Meta-title | Meta-keywords | Meta-Description | URL Rewrited | Text when in-stock | Text if back-order allowed | Image URLs (x,y,z...) | Feature |
|
| Price tax excl | Percentage Profit | -
Hi Evgin,
Sorry for the slight delay in response, I was writing a blog post.
I would recommend the following:
Product name: Audi A6 Rear Lamp Set
- Seems fine but not keyword focused on what people are searching for.
Short Description: A Short & Sweet Description
- I am presuming this is a CMS field that will be displayed in the category page of your ecommerce site, before someone clicks to find out more on this particular product. So yes something short and sweet.
Long Description: A Long Boring Description
- The long description, shouldn’t be boring
but yes it can be boring to write. I would expect this to appear on your product page providing confidence and specific details about the product.
Meta Title: Same as product name
- Yes this should be the same as the product name, maybe include some additional variants on the most popular keyword. For example "Popular keyword - Second most popular keyword".
Meta Keywords: What more can be said about an A6 Rear Lamp Set???
Meta keywords are ignored by almost all search engines these days, so I wouldn’t worry about these and possibly remove them. Unless they are used within your websites internal search facility.
Meta Description: Same as long and boring description
- Meta Description should be no longer than 156 Characters (Including Spaces). So maybe the short description could be placed here with any discount, sales or delivery pricing message your site may have.
It seems to me that you need more support that these Q&A's can provide, this is one problem but you will find many more, it's hard to get it all correct. By going through this Q&A process it will take you a long time to find all the answers you need. Just a friendly bit of advice to try and save you time which ultimately costs money.
If you make the wrong choices, you may find that you miss opportunities which could drive more traffic to your site.
-
Hi Lee, i agree with everything you say, however the point im trying to make is in this particular case Product name and Meta title would be the same. Possibly Long description and Meta description also.
Would the search engines pick up the product name and long description, or if i have to shall i duplicate the name and description to the meta tags?
Sorry to be a pain
Kind regards
Ev
-
Hi Lee, i agree with everything you say, however the point im trying to make is in this particular case Product name and Meta title would be the same. Possibly Long description and Meta description also.
Would the search engines pick up the product name and long description, or if i have to shall i duplicate the name and description to the meta tags?
Sorry to be a pain
Kind regards
Ev
-
I kinda had the same question. So i decided to just get rid of the Short Description part from my Prestashop Template, maybe that would be a good solution for you too?
-
Hi Evgin,
Ecommerce websites can thrive on long tail traffic, so the more content you have that could include terms and phrases people are searching for, the more beneficial it is to your store. So I would recommend writing away and filling all those fields.
I just did some keyword research and found that the term "Audi A6 Rear Lamp Set" does not get many searches. So it seems you may be missing some professional keyword advice and onsite recommendations.
In terms of content, yes it can be quite frustrating when you have to write about certain subjects, but I bet if you asked an Audi enthusiast about Audi A6 Rear Lamp Sets he would have a lot to say for example:
"oh is that the one that uses the 12 volt multiplier instead of the 6 volt bypass, they are much more improved than the previous version because of x and y". – I’m no expert, that statement is simply a random example.
What type of bulbs, what type of model, does a new set benefit a car? If so why? or is it simply a replacement part for a certain model? There are many things to say, but as with all sales you need to be enthusiastic in your writing to encourage and answer any questions your customers will have.
SEO itself is often about demonstrating that one site is more of an expert resource than another, so the details matter I would say.
Hope this helps!
Lee
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How is Single Page Application (SPA) bad for SEO
Hi guys. I am quite inspired of SPA technique. It's really amazing when all your interaction with the site is going on the fly and you don't see any page reloads. I've started implementing the site with this instruction and already found nice guys to make the design. The only downside of the using SPA which I can see **is the **SEO part. That's because the URL does not really change and different pages don't have their unique URL addresses.
Web Design | | Billy_gym
Actually they have, but it looks like: yoursite.com/#/products yoursite.com/#/prices yoursite.com/#/contact So all of them goes after # and being just anchors. For Google this mean all of these pages is just yoursite.com/ My question is what is really proven method to implement the URL structure in Single Page Application, so all the pages indexed by Google correctly (sorry I don't mention the other search engines because of market share). The other question, of course, is examples. It will be great to see real life site examples, better authority sites, which use SPA technique and well indexed by search engines.1 -
Woocommerce SEO and Product attributes
Hi friends! I have a question that is advanced Woocommerce and seo-related.
Web Design | | JustinMurray
I'm seeing http://www.mywebsitex.com/pa_keyword/indexed in Google, but it cannot be properly optimized, and I would prefer to have a WordPress Page indexed for that keyword instead, which also lists those products and can be fully seo optimized. Woocommerce SEO plugin by Yoast lacks documentation and I have no clue if that would even fix this. I do have the Taxonomy (pa_keyword) set to not include these in the sitemap, but there doesn't seem to be a way to noindex/nofollow product attributes.
1. How can I best accomplish this?
2. Why are product attributes indexed by default?0 -
SEO Tips for Affiliate Website
Hi all , I would just like to have an expert Opinion on SEO for Affiliate Website . Basically if I list all Third party products (Amazon/Affilate Window etc ) on my website and then the customer will be redirected to the Affiliates website to make a Purchase will there be an issue with SEO (Lots of Outgoing Url's) and Will the website not rank for Important keywords or will it be hit by any penalty ? I heard it's not good for SEO , any work around this ? If this is case How come cashback Sites rank well with no issues , although the concept is basically the same ? Any Tips or Advice appreciated as how to get this done safe . My Preferred Option would be with Magento Shopping Cart or second option would be with Wordpress Cart only in case this provides some SEO benefits over Magento by some plugins .
Web Design | | Aus0070 -
Wow, does a website's hosting company have that much affect on SEO?
As a small SEO agency, we also handle hosting for some of our clients. Our clients' sites are Wordpress. We set them up with a Bluehost account with a dedicated IP address, and spend a lot of time focusing on load times (implementing a CDN, optimizing images, installing W3 Total cache and using recommended settings, etc.). Last month, we had a client inform us that they are bringing their web marketing efforts in-house, so they switched to a new hosting provider and took their (existing) site to the new hosting company. They kept their old Google Analytics code installed, so I can still see how much traffic they're getting. Since switching to a new host, despite the load times taking longer, no CDN, and other errors that came up prior to us spending time "optimizing" the website, their organic traffic has increased by 26%. Same exact website, same inbound link profile. According to Webmaster Tools, their impressions and clicks have also seen dramatic increases. So now, obviously, I'm considering looking into other options for the hosting of our other clients' websites. From your experience, and especially when it comes to Wordpress websites, do you think that a hosting company can make that big of a difference in terms of SEO? I've heard of positive results from people who have used WP-Engine, and other Wordpress-dedicated hosting companies, but I just find it hard to believe that we spent so much time on load-time-specific ranking factors and come to find out, a different hosting company would have made a huge difference. Any thoughts/feedback?
Web Design | | georgetsn1 -
Ecommerce Site - SEO
We have a Business Catalyst Site with the Same product Listed in 2 different catalogs. Each product page is the same page with different URLs you can see it here: http://www.yourpharmacy.co.nz/beauty/clarins-skincare/clarins-advanced-extra-firming-eye-contour-cream-20ml http://www.yourpharmacy.co.nz/clarins/clarins-advanced-extra-firming-eye-contour-cream-20ml Any suggestions welcome
Web Design | | OnlineAssetPartners0 -
Pointless copy on product list pages makes me feel compromised...
When working on ecommerce websites we insist that product list pages need at least 250 words of copy that is optimised for our keyword phrase ... lets say "17 inch bike frames". So we have some crappy copy written that goes something like this.... "We have a great 17 inch bike frame for you whatever your requirement. Take a look at the frames below .... blah blah blah totally pointless text blah blah blah........." This text is of no use to the user as the page is merely a means of them getting to a suitable product page. However, the copy is pretty essential if we want to rank well for "17 inch bike frames" and not having copy on product list pages could land us in hot water with Panda ...especially if we have lots of them on a site using the same page template and with no copy on them. Does anyone else feel uneasy with adding this crappy text to pages? It's only there for search engines and that is something that Google say's we shouldn't do but I know for sure they're not going to rank me as well if I don't have it. I'd be interested to hear other people's opinion on this. It's always annoyed me. Does anyone have any good tips for making this type of copy on product list pages less forced and crappy?
Web Design | | QubaSEO0 -
SEO tricks for a one page site with commented html content
Hi, I am building a website that is very similar to madebysofa.com : means it is one page site with entire content loaded (however are commented in html) and by clicking on sections it modify the DOM to make specific section visible. It is very interesting from UX point of view but as far as I know, since this way most of my content is always commented and hidden from crawlers, I will loose points regarding SEO. Is there any workaround you can recommend or you think sites like madebysofa.com are doomed to loose SEO points by nature? Best regards,
Web Design | | Ashkan10 -
What are some good places to read about SEO with Joomla CMS?
I recently was asked by a potential client to work with them on Joomla based website. I very rarely come across people with Joomla based websites and am struggling to find good resources outside of Joomla's own community site. At this point, I am not very comfortable working with them on Joomla. Any tips or advice?
Web Design | | GCSMasone0