Is there such thing as too much product information in terms of SEO
-
Hi All,
Our website sells products online and is a prestashop system
Prestashop comes with a set form you use to fill in products, however to fill it all you end up creating alot of repeated data. What i need to know, is if you have:
Product name: Audi A6 Rear Lamp Set
Short Description: A Short & Sweet Description
Long Description: A Long Boring Description
Meta Title: Same as product name
Meta Keywords: What more can be said about an A6 Rear Lamp Set???
Meta Description: Same as long and boring description
Im stuck in a position of having the ability to add extra information (i.e Meta-Tags) But really ill end up repeating what is already in the products natural listing.
In terms of good SEO, is it better to leave Meta Fields empty, or fill them in and be repetitive for product pages?
Thanks all, any guidance will be well appreciated
<colgroup><col width="57"><col width="36"><col width="323"><col width="328"><col width="56"><col width="26"><col width="55"><col width="23"><col span="2" width="25"><col width="24"><col width="25"><col width="95"><col width="158"><col width="123"><col width="130"><col width="28"><col width="34"><col span="2" width="64"><col width="537"><col width="188"><col width="319"><col width="303"><col width="329"><col width="177"><col width="96"><col width="128"><col width="172"><col width="547"><col width="62"><col width="87"><col width="85"><col width="94"><col width="162"></colgroup>
| ID | Active (0/1) | Name* | Categories (x,y,z...) | Price tax excl (+10%) | Tax rate | Wholesale price | On sale (0/1) | Reduction amount | Reduction per cent | Reduction from (yyyy-mm-dd) | Reduction to (yyyy-mm-dd) | Reference # | Supplier reference # | Supplier | Manufacturer | EAN13 | Ecotax | Weight | Quantity | Short description | Description | Tags (x,y,z...) | Meta-title | Meta-keywords | Meta-Description | URL Rewrited | Text when in-stock | Text if back-order allowed | Image URLs (x,y,z...) | Feature |
|
| Price tax excl | Percentage Profit | -
Hi Evgin,
Sorry for the slight delay in response, I was writing a blog post.
I would recommend the following:
Product name: Audi A6 Rear Lamp Set
- Seems fine but not keyword focused on what people are searching for.
Short Description: A Short & Sweet Description
- I am presuming this is a CMS field that will be displayed in the category page of your ecommerce site, before someone clicks to find out more on this particular product. So yes something short and sweet.
Long Description: A Long Boring Description
- The long description, shouldn’t be boring but yes it can be boring to write. I would expect this to appear on your product page providing confidence and specific details about the product.
Meta Title: Same as product name
- Yes this should be the same as the product name, maybe include some additional variants on the most popular keyword. For example "Popular keyword - Second most popular keyword".
Meta Keywords: What more can be said about an A6 Rear Lamp Set???
Meta keywords are ignored by almost all search engines these days, so I wouldn’t worry about these and possibly remove them. Unless they are used within your websites internal search facility.
Meta Description: Same as long and boring description
- Meta Description should be no longer than 156 Characters (Including Spaces). So maybe the short description could be placed here with any discount, sales or delivery pricing message your site may have.
It seems to me that you need more support that these Q&A's can provide, this is one problem but you will find many more, it's hard to get it all correct. By going through this Q&A process it will take you a long time to find all the answers you need. Just a friendly bit of advice to try and save you time which ultimately costs money.
If you make the wrong choices, you may find that you miss opportunities which could drive more traffic to your site.
-
Hi Lee, i agree with everything you say, however the point im trying to make is in this particular case Product name and Meta title would be the same. Possibly Long description and Meta description also.
Would the search engines pick up the product name and long description, or if i have to shall i duplicate the name and description to the meta tags?
Sorry to be a pain
Kind regards
Ev
-
Hi Lee, i agree with everything you say, however the point im trying to make is in this particular case Product name and Meta title would be the same. Possibly Long description and Meta description also.
Would the search engines pick up the product name and long description, or if i have to shall i duplicate the name and description to the meta tags?
Sorry to be a pain
Kind regards
Ev
-
I kinda had the same question. So i decided to just get rid of the Short Description part from my Prestashop Template, maybe that would be a good solution for you too?
-
Hi Evgin,
Ecommerce websites can thrive on long tail traffic, so the more content you have that could include terms and phrases people are searching for, the more beneficial it is to your store. So I would recommend writing away and filling all those fields.
I just did some keyword research and found that the term "Audi A6 Rear Lamp Set" does not get many searches. So it seems you may be missing some professional keyword advice and onsite recommendations.
In terms of content, yes it can be quite frustrating when you have to write about certain subjects, but I bet if you asked an Audi enthusiast about Audi A6 Rear Lamp Sets he would have a lot to say for example:
"oh is that the one that uses the 12 volt multiplier instead of the 6 volt bypass, they are much more improved than the previous version because of x and y". – I’m no expert, that statement is simply a random example.
What type of bulbs, what type of model, does a new set benefit a car? If so why? or is it simply a replacement part for a certain model? There are many things to say, but as with all sales you need to be enthusiastic in your writing to encourage and answer any questions your customers will have.
SEO itself is often about demonstrating that one site is more of an expert resource than another, so the details matter I would say.
Hope this helps!
Lee
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are photoshelters templates SEO friendly?
trying to figure out if photoshelters templates are SEO friendly. We are debating using photoshelter (already an image hosting partner we're using) and Wordpress. Any input much appreciated!
Web Design | | Majsan0 -
Any body can help me to make my web site seo freindly?
any body can help me to make my web site seo freindly? i have not big budget please email me fabric35@hotmail.com
Web Design | | fabric-fabric0 -
Mobile and SEO
We are in the process of building a responsive version of our site for mobile users (currently about 20% of total traffic). What are the most important SEO considerations we should be aware of when it comes to this kind of project? Thanks
Web Design | | halloranc0 -
Pointless copy on product list pages makes me feel compromised...
When working on ecommerce websites we insist that product list pages need at least 250 words of copy that is optimised for our keyword phrase ... lets say "17 inch bike frames". So we have some crappy copy written that goes something like this.... "We have a great 17 inch bike frame for you whatever your requirement. Take a look at the frames below .... blah blah blah totally pointless text blah blah blah........." This text is of no use to the user as the page is merely a means of them getting to a suitable product page. However, the copy is pretty essential if we want to rank well for "17 inch bike frames" and not having copy on product list pages could land us in hot water with Panda ...especially if we have lots of them on a site using the same page template and with no copy on them. Does anyone else feel uneasy with adding this crappy text to pages? It's only there for search engines and that is something that Google say's we shouldn't do but I know for sure they're not going to rank me as well if I don't have it. I'd be interested to hear other people's opinion on this. It's always annoyed me. Does anyone have any good tips for making this type of copy on product list pages less forced and crappy?
Web Design | | QubaSEO0 -
How does a Responsive Site kill SEO?
How does a Responsive Site poentially kill SEO? I've seen a few feeds on twitter how a website took a rankings dive after implementing a Responsive theme; yet, it's not clear to me what is actually going on within a Responsive site that would cause the SEO rank to tank? I can only speculate that it introduces a bunch of 404 errors, or that it changes all of the URLs into gibberish, so you loose all of the links coming into your website if not 301'ed? Can someone clarify, what are the actual mechanical issues on a Responsive website that becomes a concern to SEO? Thanks.
Web Design | | ExploreConsulting1 -
Site Activity, SEO, and behind login
I have a site that provides online education and as such, most of the user activity happens behind a login. This has me thinking about potential SEO impacts with a few questions that maybe someone could lend some light on: How important is activity (above just search activity) to the search engines Would it help to enter these pages, even though they're behind a login, into GA as we have with the front-end of the site Does a subdomain make a difference (right now we implement the course as a subdomain of the main site Lastly, as I was looking at compete.com, I am wondering how they get these use statistics?
Web Design | | uwaim20120 -
Infinite scrolling - is it SEO friendly ?
If i am trying to implement infinite scrolling and remove pagination completely, will it effect my SEO ? Why or why should not infinite scrolling be implemented ?
Web Design | | Myntra0 -
Can including advertising slots have a negative effect on SEO?
Can including advertising slots at the top and side of pages have a negative effect on SEO? Can Google detect these advertising slots? Can they work our advertising pixels to page content pixels ratio? Any ideas, suggestions, comments and opinions are greatly appreciated!
Web Design | | Peter2640