Does anyone see benefit in .com/en vs .com/uk for a UK site?
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The client is already on /en and in my opinion there is not much to be gained by switching to /uk
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Thanks. That's exactly what I have told them so I'm glad we agree
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Link for the lazy ones amoung us
http://yahoo.infoservegroup.com/businessdetails.html -
The name of the subfolder by itself should not make a difference. Regardless of the subfolder name, if that area is really targeted for UK users then one recommendation is to go into Google Webmaster Tools and set the geographic targeting of that subfolder to 'United Kingdom'. And yes, you can setup GWT profiles by subfolder and apply this setting for just that subfolder.
Bing Webmaster Tools does not have a geographic targeting setting. One recommendation is to use the following meta tag to define content language/audience on all the UK-specific pages in that subfolder portal:
For Yahoo one additional thing you can do is submit a business listing to Yahoo! Local for another geo-targeting signal.
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