Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Content - Onsite Blog vs Article Submission
-
Hey Folks,
First post!
I have a 4 year old site with reasonable authority (49) and lots of content.
Easy first question. I plan to create lots more unique, useful and relevant content however I'm in a quandary as to whether to:
A. Post the content on our sites blog
or
B. Submit the article to an article directory like ezine-articlesand backlink to my site.
Is one better than the other?
Thanks,
Richard
-
Stay away from article directories IMO.
-
I would create a piece of content for the head term and call it the mom. Then I would create many children with each child targeting a tail set of synonyms referencing the mother.
These children would live on the target site as well as related topical sites and web 2.0 properties.
Mom and children alike would get pretty and all dressed up with table of content's style interlinking to encourage user engagement and long click like activity, especially on the target site.
Long story short is that both are important and if the content is good you will receive tiered social signals and linking naturally via this practice.
That said... I am a very big proponent of increased site production and if I had to choose one over the other I would take fresh topical content with proper interlinking on my site any day as it means new ranking opportunity, user engagement and almost always new traffic.
-
Thanks Michael, and thanks for suggesting the guest blogging aspect.
Is there a good resource for locating niche blogs?
Richard
-
Got it. Thanks Tim, I've been wondering that for a while now.
OK - follow up to this:
If I post the content on my blog and it's relevant to one of my landing pages I'm going to put at least one link in the blog article to that page. Any reason not to do this.
Any other good practice to how to use links in the article?
-
I would agree with Tim that your site is going to do a whole world of better than the article sites. I'd recommend if you are looking at the article sites for backlinking or traffic then you adjust your gaze to guest blogging for other great sites in your niche. This will give you far better ROI for time, backlinking juice and potential for natural traffic.
-
Hands down, your site/ blog. Then social share it and get the word out. Not even a close comparison.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Parent pages : Duplicate content
Hello, I think this question relates to "Parent pages" structure or SILO but I couldn't find an answer online. For a website that sell products, for example "Appliances". A link to this page appears in 1 category of the menu named "kitchen" but also in another 1 category named "household appliances". It means that it appears twice in the menu but with a unique URL. Would that affect SEO ? Is it duplicate content ? And would it be better to choose 1 father or let it that way ? Thanks for your help. Max
Link Building | | Sodimaccl1 -
Root-Domain vs Subdomain Linkbuilding
Hello Mozzers! Couple of days ago I received a request to start optimizing a wordpress website, the domain itself has been around for around 10-12 years so it's it can be considered as one that has real history behind it. The page has been moved from HTML/FLASH to wordpress about 3 - 4 years ago and hasn't been any SEO maintenance on it. The site used to rank for first position with several keywords, but now understandably, it has greatly decreased. My main question would be, that when I've checked the root domain's and the subdomain's metrics with MOZ Open Site Explorer, the sub domain (with "www.") showed a PA 40 and 90 external links while the root domain (without "www.") only has 27 PA and 6 External links. I know that the 301 or server redirects only transfers about 90% of the link juice to the targeted URL but the difference between the 2 results seem way too big for me. What do you think? Is this normal?
Link Building | | adamdankhazi
During future link building is it more beneficial to target the root domain so the page won't lose that "10%" by redirecting the new link from sub-domain to root domain?
Is it possible to get more juice transferred? Thank you very much,
Adam0 -
Guest Blogging Question? How many links in an article?
I am being offered by a blog to have more than 5 links in an article that points directly to our money sites. The blog is in the same niche. This is the first time i am being offered more than 2-3 links in an article. Should i do it? How many links should be in an article so not to be penalized by Google? Does it look unnatural to have more links in an article that points to the same site but different pages? Thanks
Link Building | | WayneRooney0 -
Duplicate contents with competitors websites
Hello, I have use the http://copyscape.com to check the duplicate content and found that my website have some errors duplicate contents with other competitors website. But a problem is, I could not define the reason of this (my website copied the competitors website or they copied of mine) To solve this issues, should I modify a unique my contents (this is difficult) or anyone have a good solution for this problem? Please give me advice? Thank you!
Link Building | | JohnHuynh0 -
Homepage Vs. Inner Page Backlink Building?
If I'm trying to rank multiple inner pages, when does strengthening the homepage become more productive than strengthening the inner pages themselves? Is there a strategy to this? For example, maybe you build up a few dozen backlinks to each inner page, and then focus all your efforts on the homepage? Because, from my understanding, strengthening the homepage will go a long way towards helping your inner pages rank. Is that correct?
Link Building | | JABacchetta0 -
Does link from a blog in Blogger.com helps in SEO ?
Do you guys think that adding good quality blogs to blogger.com and then getting a link from those blogs will help ?
Link Building | | Personnel_Concept0 -
Which is the best directory submission service?
Which is the best directory submission service out there? And which are the key directories to get your site listed in?
Link Building | | harrygardiner0 -
Separate blog url helpful?
I am managing a website for a hotel brokerage firm. The main URL is www.hotelassetsgroup.com but we started a new blog with the URL www.hotelsforsaleblog.com. We chose the blog URL because it has the words "hotels for sale." The main website has a tab at the top titled "Blog" which links to the blog URL. I am not sure if this is helping us or not because the main URL and blog URL are both competing for the name of the business "Hotel Assets Group." The blog has very little interlinking within the same URL because it mainly links to the main website. Should we combine the two URLs together and just have the blog URL be the same like- hotelassetsgroup.com/blog or something like that?
Link Building | | lwilkins0
