Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Content - Onsite Blog vs Article Submission
-
Hey Folks,
First post!
I have a 4 year old site with reasonable authority (49) and lots of content.
Easy first question. I plan to create lots more unique, useful and relevant content however I'm in a quandary as to whether to:
A. Post the content on our sites blog
or
B. Submit the article to an article directory like ezine-articlesand backlink to my site.
Is one better than the other?
Thanks,
Richard
-
Stay away from article directories IMO.
-
I would create a piece of content for the head term and call it the mom. Then I would create many children with each child targeting a tail set of synonyms referencing the mother.
These children would live on the target site as well as related topical sites and web 2.0 properties.
Mom and children alike would get pretty and all dressed up with table of content's style interlinking to encourage user engagement and long click like activity, especially on the target site.
Long story short is that both are important and if the content is good you will receive tiered social signals and linking naturally via this practice.
That said... I am a very big proponent of increased site production and if I had to choose one over the other I would take fresh topical content with proper interlinking on my site any day as it means new ranking opportunity, user engagement and almost always new traffic.
-
Thanks Michael, and thanks for suggesting the guest blogging aspect.
Is there a good resource for locating niche blogs?
Richard
-
Got it. Thanks Tim, I've been wondering that for a while now.
OK - follow up to this:
If I post the content on my blog and it's relevant to one of my landing pages I'm going to put at least one link in the blog article to that page. Any reason not to do this.
Any other good practice to how to use links in the article?
-
I would agree with Tim that your site is going to do a whole world of better than the article sites. I'd recommend if you are looking at the article sites for backlinking or traffic then you adjust your gaze to guest blogging for other great sites in your niche. This will give you far better ROI for time, backlinking juice and potential for natural traffic.
-
Hands down, your site/ blog. Then social share it and get the word out. Not even a close comparison.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving blogs to different domain
Hey guys, We currently have some blogs on one of our pages (fraserisland.com.au) and we are launching a complete rebranding of our sites. We want to move the blogs from fraserisland.com.au to the new parent page of travelfreedom.com.au (but still link it to fraserisland.com.au), however I don't know what affect this will have on the ranking of the blogs. The biggest thing I'm worried about is that the domain will be completely different, and not a sub domain, but I'm not sure what impact this will have on the effectiveness of SEO on the blog. Thanks guys
Link Building | | Mysites0 -
DA vs PA when building links
When building links to your site from other sites, what is more important or what weights more heavily? Say a site has a DA of 20 and PA of 34 for that page I want a link from. Say another site has the revese, a DA of 34 and a PA of 20. All things being equal, which site's link to me would be better? The one with a higher DA or the one with a higher PA for the on the specific page I would get a link?
Link Building | | studio35design0 -
Homepage Vs. Inner Page Backlink Building?
If I'm trying to rank multiple inner pages, when does strengthening the homepage become more productive than strengthening the inner pages themselves? Is there a strategy to this? For example, maybe you build up a few dozen backlinks to each inner page, and then focus all your efforts on the homepage? Because, from my understanding, strengthening the homepage will go a long way towards helping your inner pages rank. Is that correct?
Link Building | | JABacchetta0 -
Article submission web-sites and SEO
Does article submission web-sites have any impact to SEO in these days? There are a lot of good/not so good article submission databases, but does it really matter if you spend a time to write unique articles for them? I mean, is it a good way for link-building, or should I spend more time for other parts of SEO? There are also a special websites (for example SubmitYourArticle) which automate this process, does it make sense to use this services? Alternates? Lots of questions… Update Sorry, I found some good answers only after that I posted this question.
Link Building | | ditoroin0 -
Reposting my articles on other blogs - good or bad?
Hi there! Our blog is full of really good articles on consumer finance topics. Recently we established contact with some local media and even government agencies who said they will be happy to repost our articles on their sites. Question: is it ok to repost our articles as they are and link back to us, or shall we rewrite them to make them 100% original? The media doesn't insist on original content, but I'd like to get SEO benefit from it (the sites are really good). If original content gives us more SEO value, we're happy to do it Please advise. P.S. Using rel=canonicals is not an option (it's government websites and some old school media - they are very not tech savvy).
Link Building | | imoney0 -
Unique Domains vs. Total Links?
At what point is there diminishing returns from getting multiple links from one website? Edit: To clarify, when doing competitor research I come across lots of sites that have say 500 linking domains with 5000 total links. When setting goals and calculating the types of links I should go after, I'm not certain which number is the one actually helping the site to rank.
Link Building | | ErikDster0 -
What after I place a blog comment
I have started commenting on high PR DoFollow blogs more strongly off late. I don't do it just for the heck of it. I comment on relevant posts, go through them nicely and make sensible comments. This way I make sure my comments are not removed by the admin, What I want to know is... What after I make the comment and put my website's URL there? Does that mean I have got a backlink already? Or do I need to do something else too to make sure Google recognizes that as a backlink? I have the same question regarding forum postings too.
Link Building | | KS__1 -
Creating a separate blog off our website
A while ago we purchased some domains that are related to our industry. I'm fairly sceptical about using them, but I am interested what peoples thoughts are. We are currently producing quite alot of engaging content and although it's industry related, it is sometimes quite broad and not always appropriate for our company blog. I have been debating whether or not it will be a good idea to use one of the domain names that we have purchased to create more of an industry blog that is off our website. I'm not sure if this is considered a "black hat" technique by using domains registered to us? And also whether or not Google will punish because we are blogging from the same IP address and linking back to our site ? I look forward to hearing what people think. Thanks,
Link Building | | esendex0
