Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Primary Domain or Redirect?
-
We are starting a new travel guide for a resort town. I have bought an expired domain with decent related links and PR (which seems to have survived the transfer (4 months ago).
Beofre we launch the new site I am trying to decide if we should use this expired domain as the primary URL for the new site or just do a permanent redirect and buy a new domain that better matches the theme of the site. I am obviously concerned with starting from scatch with a new domain. I am confident we can build some good rellevant links in a short time but this space is very competetive.
Any input would be greatly appreciated.
-
Thanks. It is a balancing act isn't it?
-
I think you should consider how successfully you can fold-in the old domain (name) into the brand you want to create. Domain names as anchor text isn't that big of a think anymore--looking forward, the brand is more important thing. If you think you might look back in a year or two and say "this domain name is just not working for us as part of our brand message" I'd go with the new domain.
-
It's a factor, but not the only one. I wouldn't mind: it's already a win that you can create extra authority from the old domain.
In short term, it's more interesting to keep the old domain name. In the long term it's more interesting to have the new more relevant one, kickstarted with (301) links from the old one.It's a preference, there's no right or wrong here. If going for the long term, relevance is my number one choice. You should see the old domain as a gift to kickstart it.
-
What about the fact that the new domain is not "aged" as opposed to the other domain?
-
The themes are close but not perfect...they should help, especially as we round out with other new links.
-
Depends. If your domain name isn't that relevant for you business, I would buy the new domain name and do a 301 redirect. That way you can still profit from the authority of the old domain name. You won't get everything, but it will still kickstart your new domain.
Relevance is everything. You don't want to change domain names later on.
-
If you can get a better domain name, I'd do that because whatever domain name you go with will be referred to all over the place and if the name isn't a great fit with you, it isn't ideal.
-
I'd say it's not the domain name that's as much of an immediate issue as the link anchor text and the theme of the pages those links are on. If those are not relevant to your site, and you have a domain name that is more appropriate to your business, I'd go with the new domain--I'm not even sure I'd do a redirect, in that case. If the links are relevant and of decent quality, I think I'd go ahead and use the expired domain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why some domains and sub-domains have same DA, but some others don't?
Hi I noticed for some blog providers in my country, which provide a sub-domian address for their blogs. the sub-domain authority is exactly as the main domain. Whereas, for some other blog providers every subdomain has its different and lower authority. for example "ffff.blog.ir" and "blog.ir" both have domain authority of 60. It noteworthy to mention that the "ffff.blog.ir" does not even exist! This is while mihanblog.com and hfilm.mihanblog.com has diffrent page authority.
Intermediate & Advanced SEO | | rayatarh5451230 -
301 Redirect of subdomain?
Fellow Mozzers, I'm having a hard time wrapping my brain around a redirect issue and thought it was worth posing the question to the Moz community. I did a search first but couldn't find the exact answer I was looking for. How does a 301 redirect work when you redirect a sub domain example.homepage.com to www.homepage.com but you keep the sub directories of example.homepage.com/page-1 active and are trying to rank them? I'm dealing with a current project where this is happening and this doesn't make sense to me, to redirect the subdomain if you're also trying to rank/create search traffic for pages, sub directories on example.homepage.com. This also get's into the debate of if a sub domain site is viewed as it's own website and therefore has to rank itself. If this is true, it seems like we're kind of killing the authority of the site by redirecting it. Additionally, www.homepage.com has a much stronger link profile than example.homepage.com I hope this makes sense. Any thoughts are appreciated. Thanks for your time.
Intermediate & Advanced SEO | | SMG-Texas0 -
When should you redirect a domain completely?
We moved a website over to a new domain name. We used 301 redirects to redirect all the pages individually (around 150 redirects). So my question is, when should we just kill the old site completely and just redirect (forward/point) the old domain over to the new one?
Intermediate & Advanced SEO | | co.mc0 -
Redirect at Registrar or Server
Hi folks, I have run into a situation were a new client has 3 TLDs (e.g. mycompany.com, mycompany.org and mycompany.biz), all with the same content. They are on a Windows IIS environment, which I am not familiar with. Until now, all of my clients have been Linux/Apache environment, so I always dealt with these issues utilizing htaccess. Currently all resolve to the same IP, but the URL remains the same in the browser address field (e.g. if you type-in mycompany.org - it remains as such). We want the .org and .biz version to 301 Redirect to the .com TLD. I am wondering what the best practice might be in this situation? Could we simply redirect at the registrar level or would implementation at the server level be best? If so, I would really appreciate an example from someone with experience implementing redirects on IIS. Thank you!
Intermediate & Advanced SEO | | SCW0 -
Geoip redirection, 301 or 302?
Hello all Let me first try to explain what our company does and what it is trying to achieve. Our company has an online store, sells products for 3 different countries, and two languages for each country. Currently we have one site, which is open to all countries, what we are trying to achieve is make 3 different stores for these 3 different countries, so we can have a better control over the prices in each country. We are going to use Geoip to redirect the user to the local store in his country. The suggested new structure is to add sub-folders as following: www.example.com/ca-en
Intermediate & Advanced SEO | | ajarad
www.example.com/ca-fr
www.example.com/us-en
... If a visitor is located outside these 3 countries, then she'll be redirected to the root directory www.example.com/en We can't offer to expand our SEO team to optimize new pages for the local market, it's not the priority for now, the main objective now is to be able to control the prices for different market. so to eliminate the duplicate issue, we'll use canonical tags. Now knowing our objective from the new URL structure, I have two questions: 1- which redirect should we use? 301, 302?
If we choose 301, then which version of the site will get the link juice? (i.e, /ca-en or /us-en?)
if we choose 302, then will the link juice remain in the original links? is it healthy to use 302 for long term redirections? 2- Knowing that Google bots comes from US-IP, does that mean that the other versions of the site won't be crawled (i.e, www.example.com/ca-fr), this is especially important for us as we are using AdWords, and unindexed pages will effect our quality score badly. I'd like to know if you have other account structure in your mind that would be better than this proposed structure. Your help is highly highly appreciated.
Thanks in advance.0 -
302 redirects in the sitemap?
My website uses a prefix at the end to instruct the back-end about visitor details. The setup is similar to this site - http://sanfrancisco.giants.mlb.com/index.jsp?c_id=sf with a 302 redirect from the normal link to the one with additional info and a canonical tag on the actual URL without the extra info ((the normal one here being http://sanfrancisco.giants.mlb.com,) However, when I used www.xml-sitemaps.com to create a sitemap they did so using the URLs with the extra info on the links... what should I do to create a sitemap using the normal URLs (which are the ones I want to be promoting)
Intermediate & Advanced SEO | | theLotter0 -
How do I list the subdomains of a domain?
Hi Mozers, I am trying to find what subdomains are currently active on a particular domain. Is there a way to get a list of this information? The only way I could think of doing it is to run a google search on; site:example.com -site:www.example.com The only issues with this approach is that a majority of the indexed pages exist on the non-www domain and I still have thousands of pages in the results (mainly from the non-www). Is there another way to do it in Google? OR is there a server admin online tool that will tell me this information? Cheers, Dan
Intermediate & Advanced SEO | | djlaidler0 -
Keyword-Rich Domains - Redirect?
Hi, Mozzers- I have a client that has a bunch of pretty nice keyword-rich domain names. Their traffic and rankings are good. They provide legal services in the Chicago area. I have lots of good content that I could use to start a blog using a domain like keyword,keyword-blog.com. Good idea? Currently I have a resources area on their website but feel like this area could be getting a little bloated and some news-related stuff isn't really appropriate. 2 Questions: Should I use one of the decent domains for a blog and build up the rankings, traffic, and link to the main site? Or is this lots of work for little payout? Both sites would be hosted in the cloud. Some of the domain names are related to their name, others are keyword or geo-targeted. Would it be wise to setup 301 redirects going to their website? Pros/cons? If you need additional info, please PM me for details. Thank you, friends! LHC
Intermediate & Advanced SEO | | lhc670
