Does google prefer expanded text to text that you have to mouse over to show?
-
Does a long scrolling page of text perform better than a page that has the content in sections that have to be moused over to be seen? Are there any articles or research on this?
-
Hi Avi,
Not a lot of material on this element so I can't really support my answer with public information.
About 1.5 years ago we tested this question on some of our pages. Results were not conclusive as the difference in ranking was only so small.
We tested this on popular pages (50k search a month) as well as long tail queries. We went all out with writing a crazy amount of content for those pages.
I noticed that the expanded content was a detractor to our user's activity as our CR went down with it.
Part of me thinks that hiding a significant portion of your textual content can lead to Google not taking this content into account. The other part wonder how google could effectively differentiate something that is hidden purely for aesthetic purpose and what is SEO hidden content.
I suppose the format and volume of hidden content would dictate Google's perception of your content. Looking at the recent developments in Google approach towards content, I would say text heavy pages are progressively diminishing in value. If you could swap the text with a more engaging video, you are more likely to be in a better position in the near future.
-
Google sees the source code. it doesnt matter as long as the text receives the same position and emphasis value really as far as I know... whether it is on a button, in a title, in a speech bubble, so long as it is ON-PAGE ie not called vai some script from some other source and shown there...
my 2 cents, maybe others know more about this, dont know of any "research" done on this.
I would go as far as saying I would bet the difference is not material to even care about, if it exists at all. for your average content text (not key text like titles or headings)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does ARIA-hidden text appear to search engines
I'm having trouble getting my accessibility team to add alt text to our site's images for SEO benefits as they feel some of it would add additional noise for screen readers. They proposed using ARIA-hidden attributes to hide the text but I'm wondering if will that be interpreted as a cloaking tactic to search engines? Also, I'm wondering if it the alt text will carry the same weight if ARIA-hidden is used. Has anyone had any experience with this? I'm having trouble finding any research on the topic.
Web Design | | KJ6001 -
Question Concerning HTML5/CSS Templates & Google Mobility Issues
Hi all, Looking for some kind of solution for a responsive update for a site and I am wondering if there are any templates (not Wordpress) that are both great SEO wise and would also pass muster with the impending Google update for responsiveness? I was looking at things like Canvas and Porto ( http://themeforest.net/popular_item/by_category?category=site-templates ) but can't find any discussion on whether or not these things have been addressed with any of these templates. If any of you have suggestions or other places to look for something that could possibly fit the bill (even if temporarily) I would be very appreciative. Thank you so much in advance!
Web Design | | Pixelwik1 -
Why aren't Images in G+ product page posts showing up in SERPs for brand searches?
Before 1-2 weeks ago, our G+ posts containing links to our product pages would show up in in SERPs (when searching for our brand name) with a thumbnail of the product image. Now, they do not (see image below for visual). Our tech team confirmed there hasn't been any coding change that might be to blame and I see that this isn't happening to other sites. Any idea what may be the problem here? tcnhLgy
Web Design | | znotes0 -
Without Keyword Info From Google - How do we re-do a site not knowing what to keep?
Bit of a riddle I am trying to figure out here... I have a client that receives some visits via organic searches (around 700). Most of which are to the homepage. The client isn't actively targeting any keywords yet (on purpose) and the homepage doesn't have much on it. I've been hired to do keyword research and re-develop the site but this is the first site I've done since google really put the hurt on keyword information. My worry is that without knowing what keywords people are using currently to search and find the site, I will be potentially deleting information that is bringing in traffic. Looking at the traffic and other keywords I can view I think the keywords are branded which makes it a bit easier but again, it is a bit worrisome, not so much for this client but for future work. Anyone have any ideas other than looking at webmaster tools and landing pages?
Web Design | | JoshBowers20120 -
How to create Google Section or Jump To Links
Hello all! i need create a jump to links on my site and when seach a keyword on google it will display jump to links http://techwyse.com/blog/wp-content/uploads/2009/12/google-jump-to-links.jpg i same with that images please help me how to do it, and have any plugin on wordpress can do that google-jump-to-links.jpg
Web Design | | ITVSEO.COM0 -
From Google Sites to Wordpress - Anyone Ventured this SEO terrain?
We have a few sites in Google Sites - and they are ugly! We have a majority (40+) of websites in Wordpress. But we have a few websites just stuck on Google Sites, and since Google won't let you fully edit the HTML, add scripts, or implement any technology since 2000, we want to move. The sad problem - the Google sites are ranking well. We rank well in Manhattan, Atlanta, Dallas, and Philadelphia. The problem is - the sites do not give much room for growth - and the bounce rate is high because they are so ugly. Has Anyone moved from Google sites to Wordpress? Should we just stay with Google and bite the ugly bullet? My fear is that these sites will not allow for growth. It is hard to update them and even harder to make them look nice. To get a sample - beware: www.counselingphiladelphia.com Even another reason to leave: The slider is non-semantic and terrible SEO. Google won't allow a slider script with tags and a hrefs, so the only way to implement a slider is through a Google Docs Presentation that keeps sliding. I know - terrible SEO (#donthate) but we needed something. Any advice and thoughts would help! Thanks Mozzers!
Web Design | | _Thriveworks0 -
What is the best slideshow pluggin for seo in order to show alt of the images
what is the best slideshow pluggin for seo in order to show alt of the images
Web Design | | maestrosonrisas0 -
Google changed the title?
I've been reading that Google will sometimes change the home page title, and I have finally seen this in action. Search for and on the second page you'll find but the title says Academy Dog Training. Which is not what's in the title tag for this page. Did Google change the title tag on us and if so why? How can we get them to use our title?
Web Design | | CFSSEO0