Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is the best URL structure for categories?
-
A client's site currently uses the URL structure:
www.website.com/�tegory%/%postname%
Which I think is optimised fairly well, as the categories are keywords being targeted. However, as they are using a category hierarchy, often times the URL looks like this:
Best practise often dictates (such as point 3 in this Moz article) that shorter URLs are better for several reasons.
So I'm left with a few options:
- Remove the category from the URL
- Flatten the category hierarchy
- Shorten post titles two a word or two - which would hurt my long tail search term traffic.
- Leave it as it is
What do we think is the best route to take? Thanks in advance!
-
Or
5. Shorten the keywords in the url post ie
title: Some Post titles are quite long as they are long tail terms
url: /parent-category/child-category/post-titles-long/
-
Thanks Tom, yes it's Wordpress - I do manually edit the slug to take out stop words and irrelevant words but sometimes its just not enough.
If I use digital marketing as an example, I may end up having:
How long is too long? No idea!
I'll just Snapchat Rand and ask him...
p.s. (Sorry if contentwhiz is you!)
-
Hi there,
I'm assuming you're using Wordpress? I think having the categories in the URL is a must if you're trying to rank and the category is one of your keywords for your website.
Personally, if I was having trouble with long URL's for the longer post titles (e.g. How to gain 1000 genuine followers on twitter, quickly and free == domain.com/social-media-tutorials/twitter/How-to-gain-1000-genuine-followers-on-twitter-quickly-and-free") I would probably remove certain generic words from the URL that Google wouldn't even search for anyway, so that my URL structure would become: domain.com/social-media/twitter/how-to/gain-1000-genuine-followers-twitter-free or words to that effect.
You are able to change the URL of the post (within Wordpress) as you Publish your post (under the post title field).
Hope this is of some help!
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Remove Product & Category from URLS in Wordpress
Does anyone have experience removing /product/ and /product-category/, etc. from URLs in wordpress? I found this link from Wordpress which explains that this shouldn't be done, but I would like some opinions of those who have tried it please. https://docs.woocommerce.com/document/removing-product-product-category-or-shop-from-the-urls/
Intermediate & Advanced SEO | | moon-boots0 -
URL Structure & Best Practice when Facing 4+ Sub-levels
Hi. I've spent the last day fiddling with the setup of a new URL structure for a site, and I can't "pull the trigger" on it. Example: - domain.com/games/type-of-game/provider-name/name-of-game/ Specific example: - arcade.com/games/pinball/deckerballs/starshooter2k/ The example is a good description of the content that I have to organize. The aim is to a) define url structure, b) facilitate good ux, **c) **create a good starting point for content marketing and SEO, avoiding multiple / stuffing keywords in urls'. The problem? Not all providers have the same type of game. Meaning, that once I get past the /type-of-game/, I must write a new category / page / content for /provider-name/. No matter how I switch the different "sub-levels" around in the url, at one point, the provider-name doesn't fit as its in need of new content, multiple times. The solution? I can skip "provider-name". The caveat though is that I lose out on ranking for provider keywords as I don't have a cornerstone content page for them. Question: Using the URL structure as outlined above in WordPress, would you A) go with "Pages", or B) use "Posts"
Intermediate & Advanced SEO | | Dan-Louis0 -
Taxonomy question - best approach for site structure
Hi all, I'm working on a dentist's website and want some advice on the best way to lay out the navigation. I would like to know which structure will help the site work naturally. I feel the second example would be better as it would focus the 'power' around the type of treatment and get that to rank better. .com/assessment/whitening
Intermediate & Advanced SEO | | Bee159
.com/assessment/straightening
.com/treatment/whitening
.com/treatment/straightening or .com/whitening/assessment
.com/straightening/assessment
.com/whitening/treatment
.com/straightening/treatment Please advise, thanks.0 -
Ecommerce: A product in multiple categories with a canonical to create a ‘cluster’ in one primary category Vs. a single listing at root level with dynamic breadcrumb.
OK – bear with me on this… I am working on some pretty large ecommerce websites (50,000 + products) where it is appropriate for some individual products to be placed within multiple categories / sub-categories. For example, a Red Polo T-shirt could be placed within: Men’s > T-shirts >
Intermediate & Advanced SEO | | AbsoluteDesign
Men’s > T-shirts > Red T-shirts
Men’s > T-shirts > Polo T-shirts
Men’s > Sale > T-shirts
Etc. We’re getting great organic results for our general T-shirt page (for example) by clustering creative content within its structure – Top 10 tips on wearing a t-shirt (obviously not, but you get the idea). My instinct tells me to replicate this with products too. So, of all the location mentioned above, make sure all polo shirts (no matter what colour) have a canonical set within Men’s > T-shirts > Polo T-shirts. The presumption is that this will help build the authority of the Polo T-shirts page – this obviously presumes “Polo Shirts” get more search volume than “Red T-shirts”. My presumption why this is the best option is because it is very difficult to manage, particularly with a large inventory. And, from experience, taking the time and being meticulous when it comes to SEO is the only way to achieve success. From an administration point of view, it is a lot easier to have all product URLs at the root level and develop a dynamic breadcrumb trail – so all roads can lead to that one instance of the product. There's No need for canonicals; no need for ecommerce managers to remember which primary category to assign product types to; keeping everything at root level also means there no reason to worry about redirects if product move from sub-category to sub-category etc. What do you think is the best approach? Do 1000s of canonicals and redirect look ‘messy’ to a search engine overtime? Any thoughts and insights greatly received.0 -
Does Google Read URL's if they include a # tag? Re: SEO Value of Clean Url's
An ECWID rep stated in regards to an inquiry about how the ECWID url's are not customizable, that "an important thing is that it doesn't matter what these URLs look like, because search engines don't read anything after that # in URLs. " Example http://www.runningboards4less.com/general-motors#!/Classic-Pro-Series-Extruded-2/p/28043025/category=6593891 Basically all of this: #!/Classic-Pro-Series-Extruded-2/p/28043025/category=6593891 That is a snippet out of a conversation where ECWID said that dirty urls don't matter beyond a hashtag... Is that true? I haven't found any rule that Google or other search engines (Google is really the most important) don't index, read, or place value on the part of the url after a # tag.
Intermediate & Advanced SEO | | Atlanta-SMO0 -
What is the best way to handle special characters in URLs
What is the best way to handle special characters? We have some URL's that use special characters and when a sitemap is generate using Xenu it changes the characters to something different. Do we need to have physically change the URL back to display the correct character? Example: URL: http://petstreetmall.com/Feeding-&-Watering/361.html Sitmap Link: http://www.petstreetmall.com/Feeding-%26-Watering/361.html
Intermediate & Advanced SEO | | WebRiverGroup0 -
Overly-Dynamic URL
Hi, We have over 5000 pages showing under Overly-Dynamic URL error Our ecommerce site uses Ajax and we have several different filters like, Size, Color, Brand and we therefor have many different urls like, http://www.dellamoda.com/Designer-Pumps.html?sort=price&sort_direction=1&use_selected_filter=Y http://www.dellamoda.com/Designer-Accessories.html?sort=title&use_selected_filter=Y&view=all http://www.dellamoda.com/designer-handbags.html?use_selected_filter=Y&option=manufacturer%3A&page3 Could we use the robots.txt file to disallow these from showing as duplicate content? and do we need to put the whole url in there? like: Disallow: /*?sort=price&sort_direction=1&use_selected_filter=Y if not how far into the url should be disallowed? So far we have added the following to our robots,txt Disallow: /?sort=title Disallow: /?use_selected_filter=Y Disallow: /?sort=price Disallow: /?clearall=Y Just not sure if they are correct. Any help would be greatly appreciated. Thank you,Kami
Intermediate & Advanced SEO | | dellamoda2 -
Url structure for multiple search filters applied to products
We have a product catalog with several hundred similar products. Our list of products allows you apply filters to hone your search, so that in fact there are over 150,000 different individual searches you could come up with on this page. Some of these searches are relevant to our SEO strategy, but most are not. Right now (for the most part) we save the state of each search with the fragment of the URL, or in other words in a way that isn't indexed by the search engines. The URL (without hashes) ranks very well in Google for our one main keyword. At the moment, Google doesn't recognize the variety of content possible on this page. An example is: http://www.example.com/main-keyword.html#style=vintage&color=blue&season=spring We're moving towards a more indexable URL structure and one that could potentially save the state of all 150,000 searches in a way that Google could read. An example would be: http://www.example.com/main-keyword/vintage/blue/spring/ I worry, though, that giving so many options in our URL will confuse Google and make a lot of duplicate content. After all, we only have a few hundred products and inevitably many of the searches will look pretty similar. Also, I worry about losing ground on the main http://www.example.com/main-keyword.html page, when it's ranking so well at the moment. So I guess the questions are: Is there such a think as having URLs be too specific? Should we noindex or set rel=canonical on the pages whose keywords are nested too deep? Will our main keyword's page suffer when it has to share all the inbound links with these other, more specific searches?
Intermediate & Advanced SEO | | boxcarpress0