Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Ecommerce Duplicate Product Descriptions across 3 websites
-
Hi,
We are an e commerce company that has our own domain but also sell the same products on eBay and Amazon. What is the feeling on the same exact descriptions being used on different platforms? Do they count as duplicate content? Will our domain be punished/penalised as our domain does not have as much authority as EBay or Amazon?
We have over 5,000 products with our own hand written product descriptions. We want our website to be the main place/ have priority over the above market places. What's the best suggestion/solution?
thanks,
-
Thank you for all your help.
We do think it is down to Ebay and Amazon having more authority over our domain which has in turn bought our rankings down.
As we move forward we'll cut Ebay and Amazon's description down and see how this goes. I guess a long-term strategy would be to write unique content for all. But this is very time consuming for over 5000 unique products.
Thanks,
-
The sure thing is that your domain won't be punished/penalised. But it might affect a bit, so I suggest you to summarize your products' description in order to be sure & without doubts.
Sometimes it's positive to summarize your descriptions because it can make it easier and more comfortable for buyers to read.
-
I agree with Dennis about the changes on Pinterest. They are truely great for webshops.
I do have a little warning though. Ebay and Amazon are really big and authoritive websites which will rank above your own website for those products. There could be duplicate content issues for this and from what i've heard you would get punished for your own descriptions because Amazon and Ebay are so authoritive that you would get the penalty yourself.
So be careful about selling on Amazon and Ebay.
Hope my answer was helpful.
-
Hi Roy
I would make sure the descriptions are different on each. If not, at least make the one's on your page different.
Next would be to make sure your categories have unique description/content as well. It goes a long way.
BTw, no, it's not going to be a duplicate penalty, it will just help you rank them all better and easier.
and with the current tests of google omitting results, you might get your site omitted instead of the copies.
You might also want to take a look at pinterest with your ecom site.
Their new changes are amazing -
Hey Roy,
I haven't worked with ecommerce sites that also sell on stores such as Amazon, but I've found an interesting answer to a question very similar to yours, here: http://moz.com/community/q/amazon-product-descriptions-and-our-website-s-product-descriptions
As a solution, you could try feeding Amazon/Ebay only a small excerpt of the description, and not linking from your main site to the Amazon/Ebay products.
Cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Video titles and descriptions
Hi everyone, I have a question about embedding videos on a website: if you optimize the title and description for the video in Youtube, will these be taken into account for the ranking of the page where the video is embedded? Or will only the Youtube link for the video show in SERP's, instead of the page itself? I've read in a post of Phil Nottingham that it's usually not a good idea to embed a Youtube video on your own site, but use Wistia instead, exactly to avoid cannibalisation of your own rankings. Is this correct? Thanks!
Intermediate & Advanced SEO | | Mat_C0 -
If my website do not have a robot.txt file, does it hurt my website ranking?
After a site audit, I find out that my website don't have a robot.txt. Does it hurt my website rankings? One more thing, when I type mywebsite.com/robot.txt, it automatically redirect to the homepage. Please help!
Intermediate & Advanced SEO | | binhlai0 -
Directory with Duplicate content? what to do?
Moz keeps finding loads of pages with duplicate content on my website. The problem is its a directory page to different locations. E.g if we were a clothes shop we would be listing our locations: www.sitename.com/locations/london www.sitename.com/locations/rome www.sitename.com/locations/germany The content on these pages is all the same, except for an embedded google map that shows the location of the place. The problem is that google thinks all these pages are duplicated content. Should i set a canonical link on every single page saying that www.sitename.com/locations/london is the main page? I don't know if i can use canonical links because the page content isn't identical because of the embedded map. Help would be appreciated. Thanks.
Intermediate & Advanced SEO | | nchlondon0 -
Duplicate URLs ending with #!
Hi guys, Does anyone know why a site can contain duplicate URLs ending with hastag & exclamation mark e.g. https://site.com.au/#! We are finding a lot of these URLs (as duplicates) and i was wondering what they are from developer standpoint? And do you think it's worth the time and effort adding a rel canonical tag or 301 to these URLs eventhough they're not getting indexed by Google? Cheers, Chris
Intermediate & Advanced SEO | | jayoliverwright0 -
Description vs meta description
I have an e-commerce website and am trying to create product category pages. I am under the impression that Description is the text that would appear under the title on a google search and I believe the meta description is just what google reads? Is having BOTH important or just description? Is it ok to duplicate the description for the meta description? I know its not good to duplicate descriptions on other products and pages.
Intermediate & Advanced SEO | | nchachula0 -
Multiple Ecommerce sites, same products
We are a large catalog company with thousands of products across 2 different domains. Google clearly knows that the sites are connected. Both domains are fairly well known brands - thousands of branded searches for each site per month. Roughly half of our products overlap - they appear on both sites. We have a known duplicate content issue - both sites having exactly the same product descriptions, and we are working on it. We've seen that when a product has different content on the 2 sites, frequently, both pages get to page 2 of the SERPs, but that's as far as it goes, despite aggressive white hat link building tactics. 1. Is it possible to get the same product pages on page 1 of the SERPs for both sites? (I think I know the answer...) 2. Should we be canonicalizing (is that a word?) products across the sites? This would get tricky - both sites have roughly the same domain authority, but in different niches. Certain products and keywords naturally rank better on 1 site or the other depending on the niche.
Intermediate & Advanced SEO | | AMHC0 -
Is a different location in page title, h1 title, and meta description enough to avoid Duplicate Content concern?
I have a dynamic website which will have location-based internal pages that will have a <title>and <h1> title, and meta description tag that will include the subregion of a city. Each page also will have an 'info' section describing the generic product/service offered which will also include the name of the subregion. The 'specific product/service content will be dynamic but in some cases will be almost identical--ie subregion A may sometimes have the same specific content result as subregion B. Will the difference of just the location put in each of the above tags be enough for me to avoid a Duplicate Content concern?</p></title>
Intermediate & Advanced SEO | | couponguy0 -
When removing a product page from an ecommerce site?
What is the best practice for removing a product page from an Ecommerce site? If a 301 is not available and the page is already crawled by the search engine A. block it out in the robot.txt B. let it 404
Intermediate & Advanced SEO | | Bryan_Loconto0