Cross linking websites of the same company, is it a good idea
-
As a user I think it is beneficial because those websites are segmented to answer to each customer needs, so I wonder if I should continue to do it or avoid it as much as possible if it damages rankings...
-
I asked a similar question a few months back so some of the responses on this Moz thread will be of interest to you. Cheers.
-
Hi Matthew
You'll probably be interested to see what Matt Cutts has to say about the issue: http://youtu.be/x0-jw_PfwtY
In short, a small number of sites that are related are fine to link to each other and won't flag quality guidelines. It sounds like your websites fall under this, so you should be fine.
A problem may occur if there is a gratuitous amount of links or websites all passing PageRank.
If you want to be ultra-safe, you can make the links between the sites nofollow - which will you'll out any chance of a penalty due to interlinking. But I think you'll be fine without this if done sparingly.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal Links & Possible Duplicate Content
Hello, I have a website which from February 6 is keep losing positions. I have not received any manual actions in the Search Console. However I have read the following article a few weeks ago and it look a lot with my case: https://www.seroundtable.com/google-cut-down-on-similar-content-pages-25223.html I noticed that google has remove from indexing 44 out of the 182 pages of my website. The pages that have been removed can be considered as similar like the website that is mentioned in the article above. The problem is that there are about 100 pages that are similar to these. It is about pages that describe the cabins of various cruise ships, that contain one picture and one sentence of max 10 words. So, in terms of humans this is not duplicate content but what about the engine, having in mind that sometimes that little sentence can be the same? And let’s say that I remove all these pages and present the cabin details in one page, instead of 15 for example, dynamically and that reduces that size of the website from 180 pages to 50 or so, how will this affect the SEO concerning the internal links issue? Thank you for your help.
White Hat / Black Hat SEO | | Tz_Seo0 -
Should I disavow links to a dead sub domain?
I'm analyzing a client's website today and I found that they have over 300 spammy sites linking to a subdomain of their main site. So for example, say their site is clientsite.com, well they have hundreds of links pointing to deadsite.clientsite.com. That subdomain was used at one time as a staging site, and is no longer active. Are those hundreds of spammy sites hurting or potentially hurting my client's SEO? Or is it a non-issue because the links point to a dead subdomain? We believe that that staging sub domain site was hacked at one time, and thats where all those spammy links came from. Should I disavow them?
White Hat / Black Hat SEO | | rubennunez0 -
How to dismantle a link building scheme?
My team performs SEO only in the real estate space. While doing some research recently we came across a semi-elaborate link building scheme by one of our competitors. This SEO firm built a dummy real estate resource site with lots of general content, nofollow links to brands (e.g. NYT, Fannie Mae etc.) for validation and links for high-valued keywords pointing to their clients' sites. Basically the whole site is a clever front to help their clients rank. Still, it seems to be working for them (at least for now), which I'm guessing is due to lack of strong competition and the site being quite old. Oh, and they also charge to become "affiliates" on the site, i.e. paid links disguised as non-paid. I reported the scheme via the Search Console. Anything else we could do? Have any of you had experience dealing with this kind of link scheming before? Any guidance is appreciated. Thank you!
White Hat / Black Hat SEO | | willthefrench0 -
Is this negative SEO? Should I disavow these links?
We have been doing our own internal link building for the last year and getting nice backlinks. As of the last few days, ahrefs is showing a lot of new links that seem very spammy. We have not hired anyone to do link building for us, and these are all being created on these sites under the same user name. There is a good amount of them popping up, and I fear we will be subjected to a google pentalty for unnatural links if its not addressed. My first question is, am I correct thinking this is negative seo, and not some random sites that picked up our content and is going across their affiliate websites? If so, then should I preemptively disavow all these links? Are there any good ways to stop this? How can I track who is placing these garbage links? Here are some examples of these bad links. I know I can find the webmaster via a whois but I think that really wont get me anywhere, but I could be wrong. Here are some examples of the links that started popping up yesterday and today. http://pligg-cms.info/story.php?title=student-loan-debt-relief
White Hat / Black Hat SEO | | DemiGR
http://www.sharklinks.info/story.php?title=-student-loan-consolidation-options
http://factson37.com/story.php?title=student-loan-debt-forgiveness-website
http://social-marker.info/story.php?title=-student-loan-debt-forgiveness
http://makingbookmarks.info/story.php?title=-student-loan-consolidation-options
http://bookmarkingforseo.com/story.php?title=top-student-loan-consolidation-options
http://jadelinks.info/story.php?title=-student-loan-consolidation-options There are quite a bit more and they don't seem to be stopping. All of them look pretty much identical to this. Thoughts?1 -
New un-natural links to my website that i didnt create.. and lots of them!
Hi There In the last few months my search organic traffic has gone down and i am looking into links to my website through webmaster tools. It looks like there is some sort of automated robot that is building new links to my website at a rate of 5 per week! All are spammy, directory links. It looks like this has been going on for a few months now. I have no idea how to find and stop this. But i have a feeling this might explain why my traffic is down. ALSO non of these links are in MOZ Open site explorer or Majestic SEO.. they are just showing as just discovered in webmaster tools. I am assuming that means its pretty accurate ?! ALL help is appreciated! Thanks! Paula
White Hat / Black Hat SEO | | Pixelstorm0 -
Will Google perceive these as paid links? Thoughts?
Here's the challenge. I am doing some SEO triage work for a site which offers a legitimate business for sale listing service, which has a number of FOLLOWED link placements on news / newspaper sites - like this: http://www.spencercountyjournal.com/business-for-sale. (The "Business Broker" links & business search box are theirs.) The site has already been penalized heavily by Google, and just got pushed down again on May 8th, significantly (from what we see so far). Here's the question - is this the type of link that Google would perceive of as paid / passing page rank since it's followed vs. nofollowed? What would you advise if it were your site / client? From everything I've read, these backlinks, although perfectly legit, would likely be classified as paid / passing pagerank. But please tell me if I'm missing something. My advice has been to request that these links be nofollowed, but I am getting pretty strong resistance / lack of belief that these links in their current state (followed) could be harming them in any way. Would appreciate the input of the Moz community - if they won't believe me, and the majority here agrees about nofollowing, maybe they'll believe you. Thanks! BMT
White Hat / Black Hat SEO | | CliXelerate1 -
Buying a website and redirecting everything
We are considering purchasing an existing website in our industry with a domain authority of 52 and 20K inlinks and redirecting it to our new website with a domain authority of 26 and 1,000 inlinks. Would this be the best way to improve our new site's authority and inlinks? Would Google penalize us for doing that or would it effectively transfer the old sites authority to us?
White Hat / Black Hat SEO | | pbhatt0