Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Content Development
    4. How long should a quality blog post be?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How long should a quality blog post be?

    Content Development
    6
    5
    1786
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Studio33
      Studio33 last edited by

      How long should a "quality" blog post be?  General advice seems to be that a 300 word post just won't cut it, but advice on the optimum length is vague.  I appreciate that all posts are different but is there a rule of thumb, is 1000 words good and 1500 too long...or should they are all aim to be 2000 words?

      Also with regards to pictures in blogs, can they just be taken from the web or are there sites that I should be using to source the pictures?

      Thanks

      1 Reply Last reply Reply Quote 0
      • Mrupp44
        Mrupp44 last edited by

        If you look at my blog I have really struggled with really good (low / no cost) blog images. I came across this guys site today - it's totally devoted to great blog images and has a lot of great content on it - http://www.betterblogimages.com/the-1-blogger-friendly-website-for-finding-citing-free-images/

        Another good article on the subject - http://www.incomediary.com/how-to-use-photos-in-your-blog-to-make-it-more-interesting

        And my favorite on the subject I have come across in awhile - http://www.incomediary.com/how-to-make-your-blog-posts-stunningly-beautiful-images

        Good luck!

        Matthew

        1 Reply Last reply Reply Quote 0
        • KeriMorgret
          KeriMorgret last edited by

          It depends on the site and the topic. At YouMoz, we've seen posts from under 500 words to over 10,000 words, though usually not much shorter than 1000 words -- usually in the 1000 to 3000 word range.

          There is more to quality than quantity. Think less of how many words, and think instead of how much meaning and information are you conveying with those words. I can blab on for 2000 and not say much, or I can have a powerful post in 500 words.

          Here's a post I recently wrote about what makes a good YouMoz post. This is not what every site is looking for in a post, but it can give you a lot of ideas (with actual examples) of what one readership has found to be good quality.

          http://moz.com/blog/inside-youmoz-how-to-guest-blog-for-moz

          1 Reply Last reply Reply Quote 0
          • Marcus_Miller
            Marcus_Miller last edited by

            Hey,

            There is a general consensus that 300 words or 500 characters is enough but I tend to think that is borderline useless advice here. How long should a blog post be? My answer would be long enough to fulfil the promise of the title and short enough to not be boring and overstay it's welcome.

            Some great blog posts may be 100 words, some fantastic posts may be 10,000 words. It really depends on what you are talking about and how long it needs to  be to accurately do what it says on the tin.

            There is a tendency in search to try and do SEO by numbers. We want 300 words. Well, 300 words does not denote quality. Quality denotes quality. If your main criteria when writing blogs or hiring writers is to hit 300 words then you have already failed. If your main criteria is to provide high quality answers that don't already exist or to do things way better than they are already being done then you are on the right track.

            That's a somewhat philosophical answer but a better one than any general advice you may get re word or character count. If you want a more specific answer tailored to your situation then look at the blog posts that do well in the niche you are targeting. How long are they? Could some of them benefit from more detail? Could some of them be trimmed a bit to provide a more succinct answer?

            The only caveat to this advice would be to avoid going too long and if you have something that is thousands of words long consider making it part of a series and having several posts that make a greater whole. Think of them as chapters of a book or report and that these parts can then more accurately fulfil the promise made by the whole. A great strategy can be to write up a series like this and then to create an overview or summary that links out to the more detailed sub posts and you then target the high level and more detailed keywords within your topic.

            Hope that helps!
            Marcus

            1 Reply Last reply Reply Quote 3
            • Stuart26
              Stuart26 last edited by

              I would agree that 300 is too low and you're right that there doesn't seem to be a consensus out there.

              I generally read that 350/400 is the recommended minimum - so I normally advise 400 to be safe.

              I'm unsure about maximum but 1,500/2,000 sounds excessive to me. You would need to be writing a very interesting and helpful blog to keep readers attention for that long.

              Hope that helps.

              Stu

              1 Reply Last reply Reply Quote 2
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • EstherBrice

                Does google penalize you if you post content in french and english on a website

                I'm trying to encourage content editors to only  post content in either English or French. For example we have a French press release but the team are wanting it on our site in French and English.  I thought this would fall under duplicate content rules. Does google penalize you if you post content in French and English on a website?

                Content Development | | EstherBrice
                0
              • Wagada

                I want to use some content that I sent out in a newsletter and post as a blog, but will this count as duplicate content?

                I want to use some content that I sent out in a newsletter a while ago - adding it as a blog to my website. The newsletter exists on a http://myemail.constantcontact.com URL and is being indexed by Google. Will this count as duplicate content?

                Content Development | | Wagada
                0
              • GwenKestrel

                Best Practices for Recurring Blog Topics

                Our site has annual articles (such as a payment calendar and an announcement of our annual conference). Is it better to keep all the old blog articles available and searchable, redirect them to the most current year's entry, or something else entirely? My instinct is to have a permanent redirect to the newest article.

                Content Development | | GwenKestrel
                1
              • danielreyes

                References for Healthcare Blog Content?

                Hey everyone, We have a couple B2C medical/healthcare clients we produce content for and I was wondering what the industry stance is when it comes to giving references at the end of a blog, assuming there were no statistics or direct quotes used in the content. A lot of our content is written via research on a specific condition/treatment and doesn't really dive deep into specific medical nuances. Things like risks, recovery timelines, questions to ask, etc. are written about mostly. Still, should we be providing general references at the end of blogs to sites like WebMD, Medscape, etc. Thanks for any input!

                Content Development | | danielreyes
                0
              • mongor

                Where to post article?

                What Website could we submit the article and be posted? I work on articles and summit them to the site like articlecity, cbs baltimore but they have never get posted. Is that mean my articles aren't good enough?

                Content Development | | mongor
                0
              • kevgrand

                Blog.xyz.com

                I have a site that is running its blog on www.blog.xyz.com and I am looking for ways to increase Google traffic. Would it be better to running the blog on something like: www.xyz.com/blog instead?

                Content Development | | kevgrand
                0
              • 74andsunny

                Is it okay to delete old blog posts?

                Hi All, I'm doing some SEO work on an entertainment (movies/tv/gaming) blog that started in 2011. Their recent articles have gained some popularity due to improved content and marketing, but there is some old stuff from the early days that was poorly written and gets virtually no traffic. These are mostly old news pieces. Out of approximately 10,000 articles, about 1,000 are receiving the lions share of the traffic. I feel like their good content is getting bogged down in a sea of crap. Would there be any harm in deleting some of those old posts? Is there a best practice for culling content? Thanks!

                Content Development | | 74andsunny
                0
              • Martin_S

                Guest blogging resources

                Mornin' Anyone have any guests blogging resources to find guest bloggers and blogs to guest post on? I've been using My Guest Blog but it runs dry after a while. Thanks

                Content Development | | Martin_S
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.