Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?
-
Dear all,
starting with my .htaccess file:
RewriteEngine On
RewriteCond %{HTTP_HOST} ^www.inlinear.com$ [NC]
RewriteRule ^(.*)$ http://inlinear.com/$1 [R=301,L]RewriteCond %{THE_REQUEST} ^./index.html
RewriteRule ^(.)index.html$ http://inlinear.com/ [R=301,L]1. I redirect all URL-requests with www. to the non www-version...
2. all requests with "index.html" will be redirected to "domain.com/"My questions are:
A) When linking from a page to my frontpage (home) the best practice is?: "http://domain.com/" the best and NOT: "http://domain.com/index.php"
B) When linking to the index of a subfolder "http://domain.com/products/index.php" I should link also to: "http://domain.com/products/" and not put also the index.php..., right?
C) When I define the canonical ULR, should I also define it just: "http://domain.com/products/" or in this case I should link to the definite file: "http://domain.com/products**/index.php**"
Is A) B) the best practice? and C) ?
Thanks for all replies!

Holger -
I think you have it correct there. I always like to end in a slash for index pages
http://inlinear.com/ - this is your home index page
http://inlinear.com/products/ - this is your index page for the /products/ folder/group
http://inlinear.com/products/page.php - this is a page within the /products/folder/group.
Hardly anyone ever sets up index web pages like index.php or index.htm anymore, they are really not needed as they just make the URL longer. End in the slash and make sure that you are consistent with ending with that slash (vs dropping it off) when you link to your index pages.
You would need to test the script you mention that rewrites the URL. It looks like it is making sure that the index page ends in a slash, but I could be wrong.
Side story - I have had a CMS that uses http://inlinear.com/products as the index page for http://inlinear.com/products/ and this creates all kinds of issues
-
Most people are used to not having an index page and the URL simply ending in a slash. So even if you had a non slashed version as your index page, people would link to the slash and then you have to setup 301s to fix that. Otherwise you end up with all kinds of duplicate page issues.
-
I know Google Analytics looks at the slashes to group your content into reports.
So the example index page of http://inlinear.com/products
would NOT be included in reports with all the pages in the /products/ group
e.g. http://inlinear.com/products/page.php
http://inlinear.com/products/anotherpage.php
as /products is not "within" /products/ You then have a report on /products/ that leaves out the index page and this is normally your most important page!
Good luck!
-
-
Thank you, but in practice how does it work without file-extension?
As I understood its fine if I put the following link to link on my homepage-index:
http://inlinear.com/ <--- without anything...
As well when I link to the products page:
http://inlinear.com/products/ <--- again without anything (index.php)
But in case of a specific page for example in the products-folder:
http://inlinear.com/products/my-product-1.php <--- how can I live without extension?
I googled and found this .htaccess code. Seems it takes away .php and ads a "/"... is this the best practice?:
Options +FollowSymLinks -MultiViews
Turn mod_rewrite on
RewriteEngine On
RewriteBase /Adding a trailing slash
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_URI} !/$
RewriteRule . %{REQUEST_URI}/ [L,R=301]RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME}.php -f
RewriteRule ^(.*?)/?$ /$1.php [L]Is this what you mean?
-
Best practice for all three cases is to never use the file extensions. You should never link to the file extension names, and make sure in your htaccess file that you dont use the file extensions for any reason moving forward. Why?
1. Lets say you decide to re-do your site and it goes from PHP to another language like ASP or something. You would have to redirect your entire site with file extensions and would shoot yourself in the foot with SEO, traffic and anything else. By not using file extensions, you give yourself the flexibility down the road and you can maintain a constant url structure.
2. Indexing may or may not use the file extensions depending on your htaccess/server settings. You would then essentially be running into duplicate content pages and issues, and thereby negatively affecting your site. Plus, it will dilute your individual page authority.
As a side note, just be consistent with your internal linking. Whether you use relative links or not - some discussion can be had around that. But pick a route and go with it, just as long as you dont use the file extensions

Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the best way for users to upload their images to my wordpress site to promote UGC
I have looked at lots of different plugins and wanted a recommendation for an easy way for patients of ours to upload pictures of them out partying and having fun and looking beautiful so future users can see the final results instead of sometimes gory or difficult to understand before and after images. I'd like to give them the opportunity to write captions (like facebook or insta posts and would offer them incentives to do so. I don't want it to be too complicated for them or have too many steps or barriers but I do want it to look nice and slick and modern. Also do you think this would have a positive impact on SEO? I was also thinking of a Q&A app where dentists could get Q&A emails and respond - i've been doing AMA sessions and they've been really successful and I would like to bring it into out site and make it native. Thanks in advance 🙂
Technical SEO | | Smileworks_Liverpool1 -
What is SEO best practice to implement a site logo as an SVG?
What is SEO best practice to implement a site logo as an SVG?
Technical SEO | | twisme
Since it is possible to implement a description for SVGs it seems that it would be possible to use that for the site name. <desc>sitename</desc>
{{ STUFF }} There is also a title tag for SVGs. I’ve read in a thread from 2015 that sometimes it gets confused with the title tag in the header (at least by Moz crawler) which might cause trouble. What is state of the art here? Any experiences and/or case studies with using either method? <title>sitename</title>
{{ STUFF }} However, to me it seems either way that best practice in terms of search engines being able to crawl is to load the SVG and implement a proper alt tag: What is your opinion about this? Thanks in advance.1 -
My old URL's are still indexing when I have redirected all of them, why is this happening?
I have built a new website and have redirected all my old URL's to their new ones but for some reason Google is still indexing the old URL's. Also, the page authority for all of my pages has dropped to 1 (apart from the homepage) but before they were between 12 to 15. Can anyone help me with this?
Technical SEO | | One2OneDigital0 -
How to Remove /feed URLs from Google's Index
Hey everyone, I have an issue with RSS /feed URLs being indexed by Google for some of our Wordpress sites. Have a look at this Google query, and click to show omitted search results. You'll see we have 500+ /feed URLs indexed by Google, for our many category pages/etc. Here is one of the example URLs: http://www.howdesign.com/design-creativity/fonts-typography/letterforms/attachment/gilhelveticatrade/feed/. Based on this content/code of the XML page, it looks like Wordpress is generating these: <generator>http://wordpress.org/?v=3.5.2</generator> Any idea how to get them out of Google's index without 301 redirecting them? We need the Wordpress-generated RSS feeds to work for various uses. My first two thoughts are trying to work with our Development team to see if we can get a "noindex" meta robots tag on the pages, by they are dynamically-generated pages...so I'm not sure if that will be possible. Or, perhaps we can add a "feed" paramater to GWT "URL Parameters" section...but I don't want to limit Google from crawling these again...I figure I need Google to crawl them and see some code that says to get the pages out of their index...and THEN not crawl the pages anymore. I don't think the "Remove URL" feature in GWT will work, since that tool only removes URLs from the search results, not the actual Google index. FWIW, this site is using the Yoast plugin. We set every page type to "noindex" except for the homepage, Posts, Pages and Categories. We have other sites on Yoast that do not have any /feed URLs indexed by Google at all. Side note, the /robots.txt file was previously blocking crawling of the /feed URLs on this site, which is why you'll see that note in the Google SERPs when you click on the query link given in the first paragraph.
Technical SEO | | M_D_Golden_Peak0 -
Mobile site ranking instead of/as well as desktop site in desktop SERPS
I have just noticed that the mobile version of my site is sometimes ranking in the desktop serps either instead of as well as the desktop site. It is not something that I have noticed in the past as it doesn't happen with the keywords that I track, which are highly competitive. It is happening for results that include our brand name, e.g '[brand name][search term]'. The mobile site is served with mobile optimised content from another URL. e.g wwww.domain.com/productpage redirects to m.domain.com/productpage for mobile. Sometimes I am only seen the mobile URL in the desktop SERPS, other times I am seeing both the desktop and mobile URL for the same product. My understanding is that the mobile URL should not be ranking at all in desktop SERPS, could we be being penalised for either bad redirects or duplicate content? Any ideas as to how I could further diagnose and solve the problem if you do believe that it could be harming rankings?
Technical SEO | | pugh0 -
Home Page .index.htm and .com Duplicate Page Content/Title
I have been whittling away at the duplicate content on my clients' sites, thanks to SEOmoz's pro report, and have been getting push back from the account manager at register.com (the site was built here and the owner doesn't want to move it). He says these are the exact same page and he can't access one to redirect to the other. Any suggestions? The SEOmoz report says there is duplicate content on both these urls: Durango Mountain Biking | Durango Mountain Resort - Cascade Village http://www.cascadevillagehotel.com/index.htm Durango Mountain Biking | Durango Mountain Resort - Cascade Village http://www.cascadevillagehotel.com/ Your help is greatly appreciated! Sheryl
Technical SEO | | TOMMarketingLtd.0 -
Best geotargeting strategy: Subdomains or subfolders or country specific domain
How have the relatively recent changes in how G perceives subdomains changed the best route to onsite geotargeting i.e. not building out new country specific sites on country specific and hosted domains and instead developing sub-domains or sub-folders and geo-targeting those via webmaster tools ? In other words, given the recent change in G perception, are sub-domains now a better option than a sub-folder or is there not much in it ? Also if client has a .co.uk and they want to geo-target say France, is the sub-domain/sub-folder route still an option or is the .co.uk still too UK specific, and these options would only work using a .com ? In other words can sites on country specific domains (.co.uk , .fr, .de etc etc) use sub-folders or domains to geo-target other countries or do they have no option other than to develop new country specific (domains/hosting/language) websites ? Any thoughts regarding current best practice in this regard much appreciated. I have seen last Febs WBF which covers geotargeting in depth but the way google perceives subdomains has changed since then Many Thanks Dan
Technical SEO | | Dan-Lawrence0 -
Do Backlinks to a PDF help with overall authority/link juice for the rest of the domain?
We are working on a website that has some high-quality industry articles available on their website. For each article, there is an abstract with a link to the PDF which is hosted on the domain. We have found in Analytics that a lot of sites link directly to the PDF and not the webpage that has the abstract of the article. Can we get any benefit from a direct PDF link? Or do we need to modify our strategy?
Technical SEO | | MattAaron0