Selling Products with a similar meta description
-
Wondering if anyone can help when selling similar products with very similar meta description and product descriptions in general.
Have around 500 products - a lot of products have around 10-20 products which are very similar only different is sizes and a maybe a few lines of text if that.
Is this a problem in search engines? How does other ecommerce stores selling similar products solve this problem...
-
Hi Roy
Well in that case then i would be wary of duplicate content & descriptions etc
I would really focus on trying to develop content/product descriptions to highlight differences between them
This is almost certainly worth watching: http://moz.com/webinars/ecommerce-seo-fix-and-avoid-common-issues
Cheers
Dan
-
I know it's time consuming but best would be to create unique content for all those. You can play a lot with differences between keywords, call-to-actions and unique selling points in the title and meta description.
-
Yes, I understand this. But, the products are similar but not variations.
For example bikes; have different models, types, but the overall descriptions are pretty much the same.
We have found customers prefer products of each to search rather then clicking options for this and that.
Hope this makes it more understandable to what I am trying to say.
-
correct! and include a canonical tag on the variations pages to the master
-
Hi Roy
It depends how similar the products are, if they are simply variations of the same products then i would just list the 1 product and then give multiple options for the different variations. For example 1 product page for 'Suede Shoes' with selectable further options/variations of that product i.e. Colours available (blue, red, pink) and size available (8, 9, 10 etc)
Hope that helps
All Best
Dan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are descriptive titles better?
I'm thinking about changing the page titles on my website and wanted to know if it is a good idea to help improve SEO! Using a page 'training and engagement' as an example (as is on the dropdown), the page title itself is actually 'Providing the skills to make the change stick.' Is that long descriptive title negatively effecting me? Or should I change it to 'Training and Engagement'? Any help would be greatly appreciated 🙂 Sam
On-Page Optimization | | sammecooper0 -
Why would a competitor brand appear in our meta? - (i've never seen this before)
Why would competitor sweetwater appear in americanmusical.com meta? For example, Google: site:americanmusical.com ext:pdf rebate You will see this result: PDF]Nord Stage 2 EX $500 Rebate Form - Sweetwater <cite class="_Rm">https://www.americanmusical.com/ItemFiles/Rebate/NordStage2EX_05312017.pdf</cite>Your page is not mobile-friendly.May 31, 2017 - REBATE DETAILS: To receive your $500 rebate, send your completed form with a copy of your invoice or receipt and UPC codes to either the.
On-Page Optimization | | seo20170 -
Where does Google get its meta descriptions from?
We have a new client and they don't have meta descriptions yet. However, Google has assigned descriptions for them now appearing on the SERPs. The problem is that Google added a phone number that's totally not the client's and goes to a different unrelated business. Our plan is to update the meta to reflect the correct information, however, we're just perplexed as to how Google came up with the incorrect phone number. Where does it get its information from? The page currently has all the correct phone number, hours, and content. I've read that Google sometimes also doesn't recognise our meta descriptions if it thinks they could serve up a better one. My next question is, what if Google insists on showing the incorrect phone number. Is there a way we can fix this? Thanks!
On-Page Optimization | | nhhernandez2 -
How to Manage Comparison products website
Hi Mozzers I have been Working on a Comparison Website ; Where We are comparing Single products to many other Products with same specs. E.G : Product A vs Product B and Product A vs Product C ? How We can manage it So that WE donot have duplicate Content issues. Remember: Products are digital so cannot change much Content in there.
On-Page Optimization | | Asjad0 -
How to ALT tag correctly many similar images?
scenario: I have a product page with some text about the product and 12-15 different images af the product: details, colours, different views... how should I name an alt tag them correctly, been them actually really similar? Is it keyword stuffing to use the same name containing a relevant keywords?
On-Page Optimization | | DavideM0 -
Duplicate product information on ecommerce site
I am planning to launch an ecommerce website soon. There is no way to start with the original content for such a small startup like me. It's pretty expensive to get original content for 1000 (around) products. You know, there are a lot of other costs such as, software licences, modules, developer, designer fees, wholesale purchases, monthly subscription for services etc... This is what i am planning to do: Start with duplicate manufacturers' or amazon's product description, meta tags etc. Then gradually turn them into an original one. I assume, google will give me a low score due to duplicate content but, if i start with duplicate content first, and then change with the original ones over the time, will this change my score?
On-Page Optimization | | Emphi0 -
Use 301 redirects when deleting old products?
I'm removing old products (wines) from my site, and I've been using 301 redirects for each product page back to the winery page. My question is, am I using best practice? I want people who search for these now nonexistent products to go to the winery page where they will see what is now available. But does google approve? I've also tried leaving the product's page intact but saying that it is no longer available and putting a link in the text that points to the winery page. Which is better, in the eyes of the god google? Thanks!
On-Page Optimization | | JeanYates0