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    4. Selling Products with a similar meta description

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    Selling Products with a similar meta description

    On-Page Optimization
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    • royRR
      royRR last edited by

      Wondering if anyone can help when selling similar products with very similar meta description and product descriptions in general.

      Have around 500 products - a lot of products have around 10-20 products which are very similar only different is sizes and a maybe a few lines of text if that.

      Is this a problem in search engines? How does other ecommerce stores selling similar products solve this problem...

      1 Reply Last reply Reply Quote 0
      • Dan-Lawrence
        Dan-Lawrence last edited by

        Hi Roy

        Well in that case then i would be wary of duplicate content & descriptions etc

        I would really focus on trying to develop content/product descriptions to highlight differences between them

        This is almost certainly worth watching:  http://moz.com/webinars/ecommerce-seo-fix-and-avoid-common-issues

        Cheers

        Dan

        1 Reply Last reply Reply Quote 0
        • Gijsbert
          Gijsbert @royRR last edited by

          I know it's time consuming but best would be to create unique content for all those. You can play a lot with differences between keywords, call-to-actions and unique selling points in the title and meta description.

          1 Reply Last reply Reply Quote 0
          • royRR
            royRR last edited by

            Yes, I understand this. But, the products are similar but not variations.

            For example bikes; have different models, types, but the overall descriptions are pretty much the same.

            We have found customers prefer products of each to search rather then clicking options for this and that.

            Hope this makes it more understandable to what I am trying to say.

            Gijsbert 1 Reply Last reply Reply Quote 0
            • Gijsbert
              Gijsbert @Dan-Lawrence last edited by

              correct! and include a canonical tag on the variations pages to the master

              1 Reply Last reply Reply Quote 0
              • Dan-Lawrence
                Dan-Lawrence last edited by

                Hi Roy

                It depends how similar the products are, if they are simply variations of the same products then i would just list the 1 product and then give multiple options for the different variations.  For example 1 product page for 'Suede Shoes' with selectable further options/variations of that product i.e. Colours available (blue, red, pink) and size available (8, 9, 10 etc)

                Hope that helps

                All Best

                Dan

                Gijsbert 1 Reply Last reply Reply Quote 1
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