Related products - random products or static
-
Hello,
I was curious about where to get related products from. Currently I just grab some random products from the same category.
Would there be any benefit to always linking to the same related products on a product page?
Thanks
-
Right I see what you're getting at now. I wouldn't count on too much SEO benefit beyond what you'd normally expect from any other internal link. It sure makes keeping your site and internal link plan organized much easier though, right?
-
Thanks for the input, but my system isn't actually products. I just used that as an example.
Do you think there are any seo benefits of having static links to related products as opposed to random ones (different links every time google crawls)
-
Hey nux,
You can also use a #tag system to sort all of your products, just like WordPress does with related posts. For example, you might sell sports equipment and both basketballs and baseballs are both tagged #balls. That will help an automatic system on your website display related products based on the tags.
Now, you can promote some products more than others. A lot of web developers will do so because they earn a higher conversion on a specific product or just have more luck selling it to visitors. Another reason I see a lot of web developers feature some products more than others is if they're gathering some traffic data on a product.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anyone Seen Sitelinks for Brand and Product Name?
Hi All, I could be wrong but it appears our site is getting sitelinks for brand name + product name. I understand that this is Google's choice and of course it would be great to have this for all our products. Is this random or an experiment by Google. Please see attached screenshot. All ideas welcome! Jim Aeg2Z
On-Page Optimization | | LucyBee0 -
How do you make product pages unique when there are thousands of products?
When an ecommerce site has 200 product pages, this is fine. It's time consuming, but I can write 200 unique paragraphs describing the product and it's not an insane amount of work for one person. But when there are 10,000+ product pages... what is the best way for one person to go about this? Risk the page being thin and just bullet point a couple of "need-to-know" info bits, or take the time to prioritise what products could benefit the most from the unique content and get cracking with a paragraph for each? Or do you just forego having truly unique copy on each product page and just aim to optimise the category pages for the longtail? Just wondering how you guys deal with thousands of product pages really. Starting to feel as if I should re-evaluate my strategy and wanted to get some idea on what others are doing... Notes: Product pages already have reviews, helps with adding more unique user-generated content to each page. There's dynamic content e.g. "You may be interested in...", "Related products", etc.
On-Page Optimization | | Ria_3 -
My company's product is referred to by two different names (SVN and Subversion). When cleaning up our Title tags, is it OK to use either name to keep the title tags around 70 characters?
I am cleaning up title tags that are too long or not correct. In our title tag we reference our product (a version of OSS source code). This product is often referred to as both SVN or Subversion. When writing Title tags is it OK to use one or the other depending on the length of the Title Tag? For instance: Contact Us | Free SVN & Git Hosting | Bug & Issue tracking | CloudForge vs **About CloudForge | Free Subversion & Git Hosting | Bug Tracking ** | |
On-Page Optimization | | CollabNet0 -
Duplicate product information on ecommerce site
I am planning to launch an ecommerce website soon. There is no way to start with the original content for such a small startup like me. It's pretty expensive to get original content for 1000 (around) products. You know, there are a lot of other costs such as, software licences, modules, developer, designer fees, wholesale purchases, monthly subscription for services etc... This is what i am planning to do: Start with duplicate manufacturers' or amazon's product description, meta tags etc. Then gradually turn them into an original one. I assume, google will give me a low score due to duplicate content but, if i start with duplicate content first, and then change with the original ones over the time, will this change my score?
On-Page Optimization | | Emphi0 -
Duplicate products across numerous catalogues on an eCommerce site
We run a site that contains many catalogues aimed at different markets. Products can appear in one or more catalogues. The product copy etc will be on the whole similar maybe even identical across those catalogues. So I'm assuming these will be flagged as duplicates? If so is there a way to fix this other than completely re-writing the copy for each catalogue?
On-Page Optimization | | TTS_Group0 -
Are blank Product Review pages bad for SEO?
Hi there, I'm running a new e-commerce site (BoatOutfitters.com) and have a question about our product review pages. On our current campaign, we have a lot of duplicate page content errors. When we export the data, it's almost all blank product review pages (since we are new, we don't have that many product reviews yet). Our product reviews aren't run through javascript, so we originally did not add them to a robots.txt file - however, I'm now wondering if it's worse to have all of these duplicate blank pages, or is it not affecting our SEO at all? Should we just wait until these products have reviews which will benefit our SEO and then they won't be considered "duplicate pages" - right? Sorry if this has been answered before - new here at SEO Moz and just looking for some help. Thanks!
On-Page Optimization | | BoatOutfitters0 -
Rethinking company's monthly content production process.
I'm trying to rethink my company's content production process. I believe that we're stuck using a formula that works but can surely be improved. Our Current Process It essentially boils down to posting a certain number of content pieces per month for each client. After the pages are approved and live, there isn't much thought given to them. What We're Thinking After taking a step back, we realize now that a lot of these clients have sites with a tremendous amount of content that is rarely, if ever, revisited. In hopes of creating higher quality content and avoiding having to write that certain number of pieces per month, we're investigating alternative strategies to ensure each client has fresh content. What We're Looking Into Page Edits/Refreshes - I'm beginning to wonder if we can get similar gains by simply refreshing the content that already exists. We can include additional keywords and improve the content in a fraction of the time that it takes to produce a new piece. We're struggling to come up with a process for refreshing the content, however. Ideally we'd be implementing a process where content is revisited 6-12 months, but that still doesn't take care of the problem of creating too much new content. Simplified Version I believe that my company is creating too much content. Editing/refreshing seems like a better use of resources, but I have no idea how to implement a process and develop procedures. Questions What does your content production process look like? Do you produce a certain number a month, a quarter, as needed, etc? How do you go about refreshing your content?
On-Page Optimization | | SeoWebMechanix0 -
Alt tag matching product titles - e-commerce
Hey all, Just wondering if it is ok to match the alt tag to product titles. Imagine an e-commerce site that lists a whole lot of products on any one page for any one category. Each product listing has a thumbnail image beside it. The easiest way to implement this dynamically is to use the product title for the alt tag. Anyone had any experience with this? Is it overkill / spam of keywords - given that the product title is repeated. Our current situation is that our alt tags are simply blank or say 'photo' which is no good, and we have hundreds of thousands of pages. Cheers, Croozie
On-Page Optimization | | sichristie0