International SEO - Setting up reporting
-
What would you consider to be a best practice for setting up international keyword tracking? Both in MOZ and in Google Analytics?
- Would you set them up by language? IE Spanish, French, German... Or by country? Mexico, Spain, US Spanish, French Canadian, French... ect...
*Our website is set up with our countries in subdomains.
We currently are in about 10 different countries and plan on expanding globally. Any advice helps! Much thanks!
-
We did it by country for a international shop with more than 10 different languages. Seems as the easiest solution for me as well. Worked fine for us.
-
Personally, I would replicate your website structure, so in this case, go with by Country. I imagine you'll always get a cross-over which ever option you choose, but for simplicity now & in the future, this sounds like the easiest option!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International targeting
I submitted each language URL as a separated website to google webmasters, I've submitted Hreflang sitemap which has language codes only(without countries codes) each page in my website has hreflang language and country code. Should i use international target option for each language to target the countries? will that hurt the language targeting? or I have to leave international targeting option unchecked for each language? My Goal to target by languages, not countries.
International SEO | | MTBE0 -
What is the best way to manage multiple international URLS
Hi All Our company is looking to expand into Europe (we are a UK based company) and we are planning to copy over our current .co.uk site to a .com one and create 301 redirects to maintain our SEO rankings. With the .com domain we were looking to use this as our main ecommerce site and then create sites for different countries in Europe. What we are unsure about is the best way to execute this in terms of the domain. Would it be best to have it setup as a domain structure such as: UK = www.example.com/gb/
International SEO | | MartinJC
Ireland = www.example.com/ie/
France – www.example.com/fr/ and so on. Or would we be better served creating sub domains for each country, example www.gb.example.com. Our main concerned is what is the best way to do this without hurting our SEO rankings. Thanks for the help.0 -
Redirected traffic and SEO problem
Hi all, I have a bit of a search engine predicament and I can't find the answer anywhere. It's a bit of a complicated one so please bear with me 🙂 ... I'm a Freelance Copywriter, I recently started the business, I've also recently moved to New Zealand. As such I'm looking for business back in the U.K. (As that's where my network is), but also locally, in NZ. I've purchased both the .co.uk and .co.nz domain names (http://www.inspirecontent.co.uk and http://www.inspirecontent.co.nz) The way that the domain provider / host has set these up is for one to redirect to another. Currently if someone visits www.inspirecontent.co.nz it redirects to the U.K. Site. That's less than ideal for me, because I dont want NZ traffic (i.e potential leads) to think I'm a U.K. Based business. my questions are as follows: 1. Will the redirect to the U.K. domain prevent me from appearing in NZ search (I.e if someone searches via google.co.nz) I'm really struggling to rank at the moment, I'm working on more content but if the redirect is a problem then I need to know about it so that I can find a work around. 2. Any suggestions on the best approach to the work around? It would be great if the URLs didn't change! So that you wind up from the U.K. on the U.K site, and if you're from NZ, you land on and stay on the NZ domain, but I'm not sure how to achieve that. One option, I think, would be to have two different websites, hosted separately, but I hear that duplicated content is bad for SEO? Thanks all in advance Kind regards
International SEO | | Andrea_howey0 -
Shall I automatically redirect international visitors from www.domain.com to e.g. www.domain.com/es? What is best SEO practice?
We have chosen the one domain approach with our international site having different language versions in subdirectory of main domain:
International SEO | | lcourse
www.domain.com/es
www.domain.com/it
etc. What is SEO-wise best practice for implementing international index pages. I see following options: entering www.domain.com will display without redirection the index page in language of user (e.g based on IP or browser) in www.domain.com
Example: www.booking.com entering www.domain.com will always show English index page.
Additionally one may display a message in the header if IP from other country with link to other language version.
Example: www.apple.com entering www.domain.com will always redirect automatically to country specific subdirectory based on IP
Example: www.samsung.com Any thoughts/suggestions on what may be best solution from a SEO perspective? For a user I believe options 1) & 3) are preferable.0 -
If I redirect based on IP will Google still crawl my international sites if I implement Hreflang
We are setting up several international sites. Ideally, we wouldn't set up any redirects, but if we have to (for merchandising reasons etc) I'd like to assess what the next best option would be. A secondary option could be that we implement the redirects based on IP. However, Google then wouldn't be able to access the content for all the international sites (we're setting up 6 in total) and would only index the .com site. I'm wondering whether the Hreflang annotations would still allow Google to find the International sites? If not, that's a lot of content we are not fully benefiting from. Another option could be that we treat the Googlebot user agent differently, but this would probably be considered as cloaking by the G-Man. If there are any other options, please let me know.
International SEO | | Ben.JD0 -
Huge spike in referral traffic from international domains
We have recently experienced a huge spike in referral traffic from .fr domains (we are in the UK). They all lead to our 404 page. Its been going on for the last 3 days, and its still happening with about 20 visitors browsing the site from these domains at any one time, staying approx 3-7 seconds and then bouncing. The top domain appears to be a parked page. We cant see any obvious links or ads coming from any of these .fr domains and they are quite irrelevant to our sites industry anyway, which leads me to believe these may not be real visitors. Any advice on what may be causing this? And how to stop it? Needless to say none of these referrals have converted.
International SEO | | Silkstream0 -
SEO in foreign languages
Hi everyone, I currently run a website called Barquitos www.barquitos.com The site is an extension of a shop that is based here in Spain. Though because the town is particularly touristy we built the website to offer English and Spanish as language options on the site. English on Barquitos.com and Spanish through a sub domain es.barquitos.com. In an ideal world I want to rank the English version for English phrases on Google.co.uk, and the Spanish sub domain on es.barquitos.com. However, my Spanish is only at a reasonable standard, probably not good enough to look at writing quality content in Spanish. Is building up the Page Authority and Domain authority for the English main domain enough to rank the Spanish sub domain or do we need a focussed approach for both languages? Any tips or advice for helping to rank sub domains in foreign languages would be greatly appreciated. Thanks everyone Stu
International SEO | | Barquitos0 -
International algorithm update release dates.
Does anyone know if Google releases all algorithm updates worldwide or if they do it slowly across the globe? I have a SEO agency in Argentina and it does not seem like the algorithm updates hit us as they do in the USA. I’ll give you an example. Penguin 2.0 did not even create a dent in some really spammy websites that we watch. Thanks Carla
International SEO | | Carla_Dawson0