How a change in IP address affects SEO?
-
Our domain is pretty mature, has several quality backlinks - ranks well for our key terms - but we need to change our IP address because we use a cloud provider and it's a shared IP that has had a security breach.
How will this affect rankings? www.layer7.com
-
I have nothing new to add but wanted to say that both Chris and Adam's answers are spot on from my experience, thumbs up to both of them.
-
great thanks so much for the feedback
-
There certainly should be much of an impact in your ranking. However there are a couple things worth considering in this matter:
-Location value: If you are a working on a campaign that is focused on a specific international region then having an IP from that country can be beneficial in the eyes of some search engines in regards to local searches
-Link Value: You'll also want to make sure that you aren't switching to a shared IP which hosts websites that are linking to you already - while in all honesty something that would be extremely rare, if it were the case it would likely lead to the devaluation of those links
-IP History: It's also important to know that you aren't moving to a digital neighborhood that's known in the search engines eyes for housing spam. Think about it like sharing your identity, you wouldn't want someone under your name giving talks about illicit topics. Look up your neighbors with a reverse IP lookup tool such as yougetsignal.com before making the jump.
All in all you likely won't see a big impact from switching your IP address - you just want to do a little due diligence to insure that your new digital home is one that's squeaky clean before moving in!
Cheers,
Adam -
Changing your IP address shouldn't really do anything to your search results as long as your're staying with the same host and you're not moving onto an IP address that's plagued with spam sites.
Here are a couple of otherthreads dealing with that:
http://moz.com/community/q/how-much-will-changing-ip-addresses-impact-seo
https://groups.google.com/forum/#!topic/google_webmaster_help-indexing/P5z_Oc-XUiI
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does having a sub-domain on a different server affect SEO?
I'm working with a company that has a hard-coded website on the root domain, and then a WordPress blog on a subdomain on a separate server. We're planning on implementing a hub and spoke model for their content, hosting the main hubs on the root domain and the linked articles on the blog. Is having the blog on a different server going to hinder our SEO efforts?
Technical SEO | | KaraParlin0 -
Pop-ups ok for SEO?
Are unintrusive pop-ups okay or is Google likely to impose a black mark? I'm not talking about making people stay on the site, just talking about little one corner pop-up for a special offer. An example would be an embedded live chat pop-up. Have you had any experience?
Technical SEO | | seoman100 -
Coming soon SEO
Hi, I was wondering what is the best practice to redirect all the links juice by redirecting all the pages of your website to a coming soon page. The coming soon page will point to the domain.com, not to a subfolder. Should I move the entire website to a subfolder and redirect this folder to the coming soon page? Thanks
Technical SEO | | bigrat950 -
Is my website is over optimized for ON page SEO?
The keyword for the page is “locksmith Logan” based in: Brisbane, Queensland, Australia Is webpage over used main keyword 'Logan locksmith' and what other areas are for improvement.
Technical SEO | | bondhoward0 -
Domain name SEO
I would like to hear your opinion about which between robotics.kawasaki.com and www.kawasakirobotics.com is more effective for SEO of keyword robotics and kawasaki. We have been using kawasaki.com domain name for more than 15 years.
Technical SEO | | Iwashima0 -
Is dash problem for seo?
My web site http://www.green-lotus-trekking.com is this problem for google search engine optimization? Some little percentage problem or totally I am in Confusion?
Technical SEO | | agsln0 -
Website's stability and it's affect on SEO
What is the best way to combat previous website stability issues? We had page load time and site stability problems over the course of several months. As a result our keyword rankings plummeted. Now that the issues have been resolved, what's the best/quickest way to regain our rankings on specific keywords? Thanks, Eric
Technical SEO | | MediaCause0 -
Is there a penalty for linking to sites that are all hosted on the same IP address?
Hi... We're doing some reciprocal link building and a gentleman has been kind enough to offer me sever additional links for the exchange. All of them (5) are on the same IP address as one of his links to which we have already linked. They are in a related field of endeavor, legal websites. If I make the swap with him, is Google going to disregard, penalize or otherwise marginalize my efforts? Thanks!
Technical SEO | | hornsbylaw0