Opinions on offering an incentive/discount for Facebook sharing

[azu25]

I often see sites offering a discount for liking their Facebook page, but very rarely do I see sites offering a discount for sharing a link or their page. What are your opinions of this, is it something that Facebook could frown upon? Are people likely to just share, get the discount and then remove the post etc?

[DrewR]

I can't answer all of your questions, but I do have some thoughts. I ran a test campaign like this a while back with a good bit of success. Couple of suggestions: I didn't ask for positive reviews, just honest ones. I made it clear that the discount was for the short amount of time it takes to post, like or review not for the actual post, like or review itself (minor difference, but anyway). Also, keep track of those who complete your requests! I was very careful with this as these people would likely be the same ones to respond to other campaigns, but only if they knew I'd follow through with my end of the "bargain."