Is it Penguin or is it just a shoddy website?!
-
Right, I'm struggling and could really do with a different perspective on a website I am working on http://www.data-contracts.co.uk/
This is an Analytics image for March through to July of organic unique visitors http://imgur.com/Y2zaekP
The page for concrete repair is struggling in the rankings and is currently residing somewhere like page 15 on Goooooogle.
Is there anyway back???
-
You should be building your blog on your domain and your domain only. This is where you can gain a ton of backlinks and traffic to your site. Do not put a roadblock between your users and your site.
Move that blog on over!
-
You've both made a very good point with the linking root domains. I'm under performing when it comes to link generation.
Luckily I have been pushing for a new site, which is due to go live asap. I'm hoping this will really help but don't want to find it doesn't help and have no plan in place.
Bradley, thanks for your content ideas. As hard as they sound I really want to make that the way forward for the site.
On a side note: Currently I use Blogger to create the blog posts which then get pulled in with an rss feed and then new pages are dynamically created for each blog post. Bad idea? Duplication issues?
-
It's not Penguin. As Jesse stated, the link profile doesn't really set the site up for success. I count 8 unique linking root domains.
1 of the links is on a "links" page.
3+ of the links are some form of a on a directory page.
Another is on a members profile page.
Another is on a Free Advertising forum.The Flash on the home page probably isn't helping either.
The site needs content (like Jesse said), and content that others in that niche would be genuinely interested in.
Think of some creative marketing campaigns you could do with "concrete repair." Maybe run a video series on the dangers of degrading concrete, create an infographic on the degrading process that concrete goes through, write a post about how to keep moisture out of concrete (or other general concrete maintenance), etc., etc.
Also - if the company would consider it, I would suggest they do a site-wide redesign. It looks like it's been a few years.
-
You've got 7 linking root domains. 7 isn't much at all.
That site needs content, something fun new and exciting to draw visitors and gain backlinks, and then a link building campaign to follow.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Please have a look at my website. I am stuck here.
Here might be the reason. I had loads of unnecessary content so I given them the noindex tag. I tried to change the robot.txt file but that shouldn't be a problem in SEO. First my site had a country specific domain and then a year later I changed it to .Com, as to target globally (Mainly US). My site is ranking well in that specific country (never been close to page 1) on page 3 almost every time. It's not ranking in other countries, despite the fact that I've not targeted it to any specific country since the domain was changed. A month ago, I deleted 404 pages and all the thin content which was indexed in the SERP and also deleted the duplicated contents and as well as the copied contents. Meanwhile I've also tried changing the headings in some of the products articles as they were causing the duplicate heading issue. I've recently switched my hosting from the UK based server to the Us based server because the last hosting has bad downtime. So far until now nothing seems to be working in my favor. I'm just tired of resolving issues and in return finding a zero result. This is my devil site: 10stuffs.com plz check it out and tell me why my site is not ranking at all and what sould I do.
Intermediate & Advanced SEO | | anshu14320 -
Please Help me! I need advice for my website
I have 2 Domains with the same name vps nine and vpsn ine with same content. How to solve that problem? Do I need to change the content from my main website. My Hosting is having different plans, but with the same features. So many pages were having the same content, and it is not possible to change the content, what is the solution for that? Please let me know how to solve that issue?
Intermediate & Advanced SEO | | Alexa.Hill0 -
Should I NoFollow Links Between Our Company Websites?
The company I work for owns and operates hundreds of websites throughout the United States. Each of these is tied to a legitimate local business many times with specific regional branding and mostly unique content. All of our domains are in pretty good shape and have not ever participated in any shady link building/SEO. These sites currently are often linking together between the other sites within their market. It makes perfect sense from a user standpoint since they would have an interest in each of the sites if they were interested in the specific offering that business had. My question is whether or not we should nofollow the links to our other sites. Nothing has happened from Google in terms of penalties and they don't seem to be hurting our sites now as they are all currently followed, but I also don't want to be on the false positive side of any future algorithm updates surrounding link quality. What do you think? Keep them followed or introduce nofollow?
Intermediate & Advanced SEO | | MJTrevens0 -
Website Migration and SEO
Recently I migrated three websites from www.product.com to www.brandname.com/product. Two of these site are performing as normal when it comes to SEO but one of them lost half of its traffic and dropped in rankings significantly. All pages have been properly redirected, onsite SEO is intact and optimized, and all pages are indexed by Search engines. Has anyone had experience with this type of migration that could give some input on what a possible solution could be? Any help would be greatly appreciated!
Intermediate & Advanced SEO | | AlexVelazquez0 -
Archiving a festival website - subdomain or directory?
Hi guys I look after a festival website whose program changes year in and year out. There are a handful of mainstay events in the festival which remain each year, but there are a bunch of other events which change each year around the mainstay programming.This often results in us redoing the website each year (a frustrating experience indeed!) We don't archive our past festivals online, but I'd like to start doing so for a number of reasons 1. These past festivals have historical value - they happened, and they contribute to telling the story of the festival over the years. They can also be used as useful windows into the upcoming festival. 2. The old events (while no longer running) often get many social shares, high quality links and in some instances still drive traffic. We try out best to 301 redirect these high value pages to the new festival website, but it's not always possible to find a similar alternative (so these redirects often go to the homepage) Anyway, I've noticed some festivals archive their content into a subdirectory - i.e. www.event.com/2012 However, I'm thinking it would actually be easier for my team to archive via a subdomain like 2012.event.com - and always use the www.event.com URL for the current year's event. I'm thinking universally redirecting the content would be easier, as would cloning the site / database etc. My question is - is one approach (i.e. directory vs. subdomain) better than the other? Do I need to be mindful of using a subdomain for archival purposes? Hope this all makes sense. Many thanks!
Intermediate & Advanced SEO | | cos20300 -
Website layout for a new website [Over 50 Pages & targeting Long Tail Keywords]
Hey everyone, We are designing a new website with over 50 pages and I have a question regarding the layout. Should I target my long tail keywords via blog pages? It will be easier to manage and list and link out to similar articles related to my long tail keywords using a word press blog. For this example - lets suppose the website is www.orange.com and we sells 'Oranges' Am I going about this in the right way? Main Section: Main Section 1 : Home Page - Keyword Targeted - Orange Main Section 2 : Important Conversion page - 'Buy oranges' Long Tail Keyword (LTK) 1: www.orange.com/blog/LTK1 Subsection(SS): www.orange.com/blog/LTK1/SS1 www.orange.com/blog/LTK1/SS1a www.orange.com/blog/LTK1/SS1b Long Tail Keyword (LTK) 2: www.orange.com/blog/LTK2 Long Tail Keyword (LTK) 3: www.orange.com/blog/LTK3 Subsection(SS): www.orange.com/blog/LTK1/SS3 www.orange.com/blog/LTK1/SS3a www.orange.com/blog/LTK1/SS3b All these long tail pages and sub sections under them are built specifically for hosting content that targets these specific long tail keywords. Most of my traffic will come initially via the sub section pages - and it is important for me to rank well for these terms initially. _E.g. if someone searches for the keyword 'SS3b' on Google - my corresponding page www.orange.com/blog/LTK1/SS3b should rank well on the results page. _ For ranking purposes - will using this blog/category structure hurt or benefit me? Instead do you think I should build static pages? Also, we are targeting more than 50 long tail keywords - and building quality content for each of these keywords - and I assume that we will be doing this continuously. So in the long term term which is more beneficial? Do you have any suggestions on if I am going about this the right way? Apologies for using these random terms - oranges, LKT, SS etc in this example. However, I hope that the question is clear. Looking forward to some interesting answers on this! Please feel free to share your thoughts.. Thank you! Natasha
Intermediate & Advanced SEO | | Natashadogres0 -
Major Website Migration Recovery Ideas?
Since starting our business back in 2006 we've gone through alot of branding, and as a result URL and architectual migrations. This has always something that has been driven by usability, brand awareness and technical efficiency reasons, while knowing that there would be SEO hits to take from it....but ultimately hoping to have a much stronger foundation from an SEO perspective in the long run. Having just gone through our most recent (and hopefully final) migration, we are now about 15% down on traffic (although more like 35% - 40% in real terms when seasonality is stripped out). Below is a timeline to our structural history: 2007 - 2009 = We operated as a network of inidividual websites which started as 1, www.marbellainfo.com, but grew to 40, with the likes of www.thealgarveinfo.com, www.mymallorcainfo.com, www.mytenerifeinfo.com, www.mymaltainfo.com etc.. 2009 - 2010 = We decided to consolitdate everything onto 1 single domain, using a sub-domain structure. We used the domain www.mydestinationinfo.com and the subdomains http://marbella.mydestinationinfo.com, http://algarve.mydestinationinfo.com etc.. All old pages were 301 redirected to like for like pages on the new subdomains. We took a 70% drop in traffic and SERPS disappeared for over 6 months. After 9 months we had recovered back to traffic levels and similar rankings to what we had pre-migration. Using this new URL structure, we expanded to 100 destinations and therefore 100 sub-domains. 2011 = In April 2011, having not learnt our lesson from before :(, we undwent another migration. We had secured the domain name www.mydestination.com and had developed a whole new logo and branding. With 100 sub-domains we underwent a migration to the new URL and used a sub-directory folder. So this time www.myalgarveinfo.com had gone to <a></a>http://algarve.mydestinationinfo.com and was now www.mydestination.com/algarve. No content or designs were changed, and again we 301 re-directed pages to like for like pages and with this we even made efforts to ask those linking to us to update their links to use our new URL's. The problem: The situation we fine ourselves in now is no where near as bad as what happend with our migration in 2009/2010, however, we are still down on traffic and SERPS and it's now been 3 months since the migration. One thing we had identified was that our re-directs where going through a chain of re-directs, rather than pointing straight to the final urls (something which has just been rectified). I fear that our constant changing of URL's has meant we have lost out in terms of the passing over of link juice from all the old URL's and loss of trust with Google for changing so much. Throughout this period we have grown the content on our site by almost 2x - 3x each year and now have around 100,000 quality pages of unique content (which is produced by locals on the ground in each destination). I'm hoping that someone in the SEOmoz Community might have some ideas on things we may have slipped up on, or ways in which we can try and recover a little faster and actually get some growth, as opposed to working hard and waiting a while just for another recovery. Thanks Neil
Intermediate & Advanced SEO | | Neil-MyDestination0 -
Website rebranding, what should I worry about?
Hey guys, A client of mine will be doing a rebranding exercise, this include changing their brand name and their domain name. They are considered a well known brand within their industry (Their brand name shows up in Google's "Search Related to..." section) My question is: Apart from making sure all 301 are put in place,changing all the links to point to the new domain and doing PR exercise, is there anything else I should keep in mind / be aware of to ensure a smooth transition? Also can anyone come up with possible issues we might encounter during the move? Apart from having a significant drop in traffic and rankings? Thanks, Clement
Intermediate & Advanced SEO | | NextDigital510