Google Analytics Organic Search Keywords Suddenly Displaying FulL Urls

[10SL]

In my Google Analytics, the top keywords for Organic Search are suddenyl displaying full URLs. For example, now the third and fourth keywords are http://www.domain.com/highly-specific-URL.

These have all started recently around the same day, July 12th. I've checked back, and we've made no internal changes to the site around that time that could affect this.

Any thoughts on this?

Thanks!

P.S. It might be related to rich snippets, but I cannot tell at this point.

[CharlesRiverInteractive]

We are seeing this too!  The homepage URL has become a top term among the usual top terms. For multiple clients, all beginning around July 14th.

Checked - devices, regions, OS, browser, landing page, visitor type, etc. Everything is different, so no one cause.  Again, three different clients have gone from less than 5 URL visits a day to 50 -80 a day.

[Christy-Correll]

Hi Josh! Did you see Robert's response to your screencap? He raises some very good questions in it. Please let us know, thanks.

[RobertFisher]

Matt,

First thing, is you said this started on 7/12. Was there anything done with GA code placement then or prior (say within the previous month)?  And, do you have a bounce rate that is at or near zero?

Second, Can you give me any of the KW terms that are showing for you (don't need other data on that).

Next, can you take visitor flow for a week, and then juxtapose it against what you are showing re KW terms and urls to see if you have any "ahaa" moment.

From experience I can tell you that if you have GA code in more than once it will affect things but I do not recall ever seeing this type of occurrence. You are obviously in the right area on GA so you should see KWs with amounts to the right. (I am assuming your GA code is in the head tag).

Also, other than GA, are you running any other type of analytics program?

Now, if you take where you are and select secondary dimension, then select traffic sources and then landing page. 
Does this change your urls on the left to keywords and the next item to the right being the url?

I am going to send an email to a person who only does high end analysis and is G certified in GA. With all the redaction there is really no info, but I will ask him generally if he has seen that occur before. Let me know on the above as I do not know when he will respond this close to the weekend.

Let me know. Thanks

[10SL]

Hi Robert,

I'm attaching a redacted screenshot of the GA view I'm using.

Please let me know if you see anything!

Best,

Matt

bAh4n1u.png

[RobertFisher]

Josh, 
I use GA a lot and have not experienced that. If you can either put an image (use something where you can show everything like awesome screenshot) here or if it is better, PM me, I will look at it to see what is happening. If I don't have an answer, I will shoot an email to an expert (whose only works is GA and other analytics) with the screen shot.

Thanks

[10SL]

Hi Robert,

I'm going to Traffic Sources - Search - Organic. The primary dimension is Keyword. There is no secondary dimension.  Underneath Keyword column, URLs are appearing as top keywords. There are keywords mixed in, but they occur later.

Please let me know.

Thanks.

[RobertFisher]

Josh,

Under Traffic Sources - Search - Organic, You are saying your primary dimension is Keyword, and under that first column, there are urls as opposed to keywords? 
It is not under a secondary dimension, correct?

Just clarifying before going further.