Will using https across our entire site hurt our external backlinks?
-
Our site is secured throughout, so it loads sitewide as https. It is canonicalized properly - any attempt to load an existing page as http will force to https. My concern is with backlinks. We've put a lot of effort into social media, so we're getting some nice blog linkage. The problem is that the links are generally to http rather than https (understandable, since that's the default for most web users). The site still loads with no problem, but my concern is that since a redirect doesn't transfer all the link juice across, we're leaking some perfectly good link credit. From the standpoint of backlinkage, are we harming ourselves by making the whole site secure by default? The site presently isn't very big, but I'm looking at adding hundreds of new pages to the site, so if we're going to make the change, now is the time to do so. Let me know what you think!
-
We run one site with all https and there is no problem at all - we link build as usual and see no bad impacts, in fact we are doing very well.
It's not usual practice but for SEO as long as you are playing by the rules it will have no impact whatsoever.
-
Yes -- I actually just got done reverting back from HTTPS -> HTTP because of the handshake. Think about this.
- How many images does the page have? All of your images need to have SSL.
- How many styles and external style sheets? All of your style sheets need to have SSL
- Does all of the sites you link to have SSL as well? I found that if I link something it can sometimes red flag that there are elements in the page that are not secure.
It's a lot of work and a lot of maintenance and at the end: the visitor gets frustrated and leaves. Even if you are at rackspace and you have a dedicated SSL proxy server with load bouncers and it auto scales. The clients browser still needs to form a relationship with the SSL certificate for all of the images/scripts on your page.
-
your backlinks will suffer. You need to go and 301 each of the http pages to the https ones. That being said 301s do not pass 100% of link juice on and many people will continue to link to the http pages.
Do you really need every page to be https? why not just have the key data exchange pages as https and the rest as http?
-
I would seriously consider the possibility of making only as much of your site https as is really necessary.
That said, the portion of your link juice being lost due to the redirects is probably relatively insignificant. But if you could keep half the site as http, that would cut your leakage in half.
-
There's very rarely any reason to force SSL for an entire site. Any content that you're trying to SEO, obviously has no need to be encrypted.
SSL puts a huge overhead on page load time.
-
We have the same issue. Our site is 100% SSL. We use 301 redirects for any http requests to go to https instead. We rank well in the SERPs for phrases we care about. I'm pretty sure the link juice is flowing from http to https because of the 301s (many of our external links are http).
(and, SEOMoz folks: really looking forward to your crawl tool working with https sites!)
-
Don't really see a way around it. Only force HTTPS on pages that need it. If you can operate at 80% HTTP and 20% HTTPS, that is much better, as people rarely link to HTTPS pages.
So yes, change it
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Regional sites built on different platforms - will this solution for international targeting work?
We are working with our dev team on a few upcoming user stories to improve store.hp.com. We came across a question which isn’t clear in the international targeting documentation. Within http://store.hp.com, we have a number of regional stores, but those are often built on separate platforms. Therefore a story developed on the US infrastructure doesn’t carry over to Canada and so forth. The Canada Store is managed by a different team, so that story needs to get scoped, prioritized, etc. independently. In regards to helping Google understand page equivalence, will Google accept the page relationship if we include hreflang tags exclusively in the sitemap for the US site and exclusively as page-level markup for Canada site? For example: http://store.hp.com/CanadaStore (hreflang notation at page-level): http://store.hp.com/us/en" /> http://store.hp.com/CanadaStore" /> http://store.hp.com/us/en" /> http://store.hp.com/us/en (hreflang notation within sitemap file): <loc>http://store.hp.com/us/en</loc> rel="alternate" hreflang="en-ca" href=" http://store.hp.com/CanadaStore" /> rel="alternate" hreflang="en-us" href="http://store.hp.com/us/en" /> Appreciate the help anyone can give! Zach
Technical SEO | | ZachKline0 -
Working out whether a site is http and https
Hi there, I can access the following site with http and https making me think that there will be a duplicate content issue. How can I work out if this is the case? http://ionadebarge.com https://ionadebarge.com Thanks.
Technical SEO | | Bee1591 -
Is it problematic for Google when the site of a subdomain is on a different host than the site of the primary domain?
The Website on the subdomain runs on a different server (host) than the site on the main domain.
Technical SEO | | Christian_Campusjaeger0 -
Googlebot cannot access your site
Hello, I have a website http://www.fivestarstoneinc.com/ and earlier today I got an emil from webmaster tools saying "Googlebot cannot access your site" Wondering what the problem could be and how to fix it.
Technical SEO | | Rank-and-Grow0 -
Are links in menus to external sites bad for SEO?
We're building a blog on a subdomain of the main site. The main site is on Shopify and the blog will be on wordpress. I'd like to keep the user experience as simple as possible so I'd like to make the blog look exactly like the main Shopify site. This means having a menu in the blog that duplicates the Shopify menu. So is it bad for SEO to have someone click on the 'about us' button in the blog subdomain (blog.mainsite.com) which takes you to the 'about us page' on the main shopify website (mainsite.com)?
Technical SEO | | acs1110 -
Mobile site rank on Google S.E. instead of desktop site.
Hello, all SEOers~ Today, I would like to hear your opinion regarding on Mobile site and duplicate contents issue. I have a mobile version of our website that is hosted on a subdomain (m instead www). Site is targeting UK and Its essentially the same content, formatted differently. So every URL on www exists also at the "m" subdomain and is identical content. (there are some different contents, yet I could say about 90% or more contents are same) Recently I've noticed that search results are showing links to our mobile site instead of the desktop site. (Google UK) I have a sitemap.xml for both sites, the mobile sitemap defined as follows: I didn't block googlebot from mobile site and also didn't block googlebot-mobile from desktop site. I read and watched Google webmaster tool forum and related video from Matt Cutts. I found many opinion that there is possibility which cause duplicate contents issue and I should do one of followings. 1. Block googlebot from mobile site. 2. Use canonical Tag on mobile site which points to desktop site. 3. Create and develop different contents (needless to say...) Do you think duplicate contents issue caused my mobile site rank on S.E. instead of my desktop site? also Do you think those method will help to show my desktop site on S.E.? I was wondering that I have multi-country sites which is same site format as I mentioned above. However, my other country sites are totally doing fine on Google. Only difference that I found is my other country sites have different Title & Meta Tag comparing to desktop site, but my UK mobile site has same Title & Meta Tag comparing to desktop. Do you think this also has something to do with current problem? Please people~! Feel free to make some comments and share your opinion. Thanks for reading my long long explanation.
Technical SEO | | Artience0 -
Using the Canonical Tag
Hi, I have an issue that can be solve with a canonical tag, but I am not sure yet, we are developing a page full of statistics, like this: www.url.com/stats/ But filled with hundreds of stats, so users can come and select only the stats they want to see and share with their friends, so it becomes like a new page with their slected stats: www.url.com/stats/?id=mystats The problems I see on this is: All pages will be have a part of the content from the main page 1) and many of them will be exactly the same, so: duplicate content. My idea was to add the canonical tag of "www.url.com/stats/" to all pages, similar as how Rand does it here: http://www.seomoz.org/blog/canonical-url-tag-the-most-important-advancement-in-seo-practices-since-sitemaps But I am not sure of this solution because the content is not exactly the same, page 2) will only have a part of the content that page 1) has, and in some cases just a very small part. Is the canonical tag useful in this case? Thank you!
Technical SEO | | andresgmontero0