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    4. Multiple Local Schemas Per Page

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    • JoshAM
      JoshAM last edited by

      I am working on a mid size restaurant groups site.  The new site (in development) has a drop down of each of the locations.  When you hover over a location in the drop down it shows the businesses info (NAP).  Each of the location in the Nav list are using schema.org markup.

      I think this would be confusing for search robots.  Every page has 15 address schemas and individual restaurants pages NAP is at the below all the locations' schema/NAP in the DOM.

      Have any of you dealt with multiple schemas per page or similar structure?

      1 Reply Last reply Reply Quote 0
      • CleverPhD
        CleverPhD last edited by

        I help run a directory site and we have City pages with multiple listings.  We don't mark up that page but we have a landing page for each location.  The landing page for a location is what we markup that way.

        If you look on sites like Yelp they do the same thing.

        http://www.yelp.com/dallas

        On the Dallas page there is no schema markup but

        http://www.yelp.com/biz/eddie-vs-prime-seafood-dallas

        If you visit a local restaurant then the schema markup shows up.

        I was looking through the schema.org documentation

        http://schema.org/docs/gs.html

        Using the url property. Some web pages are about a specific item. For example, you may have a web page about a single person, which you could mark up using the Person item type. Other pages have a collection of items described on them. For example, your company site could have a page listing employees, with a link to a profile page for each person. For pages like this with a collection of items, you should mark up each item separately (in this case as a series of Persons) and add the url property to the link to the corresponding page for each item, like this:

         _[itemprop="url">Alice Jones](alice.html)
        
          [itemprop="url">Bob Smith](bob.html)_ 
        

        So in the example on Schema, you can tag the location with the type and then use the URL parameter to point to the actual page that has the information.

        I then looked at CitySearch I did see an example of this

        http://dallas.citysearch.com/find/section/dallas/restaurants.html

        and

        http://dallas.citysearch.com/profile/34327220/lewisville_tx/mama_s_daughters_diner.html

        If you look at the code on the Dallas Restaurant pages they use Item List markup

        itemscopeitemtype="http://schema.org/ItemList">

        That is a list of Breakfast Restaurants in Dallas and then for each place on that page they will mark up

        itemtype="http://schema.org/LocalBusiness" itemprop="itemListElement">

        and

        itemscope itemtype="http://schema.org/AggregateRating" itemprop="aggregateRating">

        and then they reference the URL to the location page (as suggested above in the schema.org documentation)

        itemprop="url" class="slyLink fn url org" name="popular.breadwinnerscafebakery.1.businessName" id="graphicBrowse.1.1.name">

        [Check with your developer, but it looks like if you define the list of locations first, the spiders can see that all of the locations are a part of that list (vs the page being dedicated to a single location) then when you have the link to the landing page for the location you can do the full markup.

        Good luck!](http://dallas.citysearch.com/profile/41040743/dallas_tx/breadwinners_cafe_bakery.html)

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