Google Tag Manager
-
Has anyone used Google Tag Manager and do you feel it is worth it?
-
I'm lucky, my business partner is a developer and he is fantastic with code.
Hence why I have such a good content manager system, especially for SEO purposes.
I'm not a fan of WordPress or Drupal so Google's Tag Manager will come in handy if and when I have to deal with a website using those systems again.
-
Hi Christina,
When I compare it with generic CMSs, like WordPress and Drupal, the advantage that Tag Manager gives is the way it streamlines all the tags. When dealing with multiple scripts, I find it very convenient. Secondly, you get the scripts of all the clients from one account.
I believe, it has been setup for organizations, where marketers are different from developers. So, with Google Tag Manager, marketers will not have to contact developers or site administrators for adding scripts.
-
Thanks Mayank
I've had a good look at it today and it does the same as our content manager, but it will be handy to use on any client who does not use our cms.
-
Hi Christina,
Have been using Google Tag Manager since its launch. It is completely focused on making marketers's tasks free from the involvement of developers. It achieves the objective to a great extent.
I like it for the following reasons:
1. Once you have added Tag Manager script to the site, you do not need to go again to the HTML source for adding a script. It's pretty smooth at that function
2. It's a long term approach and can prove a great time saver for teams working on active campaigns.
3. Account management is easier - more like Google Analytics. You can handle scripts for different sites or campaign from a single platform
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Did Google Ignore My Links?
Hello, I'm a little new to SEO, but I recently was featured (around 2 yrs ago) on some MAJOR tech blogs. For some reason however, my links aren't getting picked up for over 2 years - not even in MOZ, or other link checker services. - By now I should have had amazing boost from this natural building, but not sure what happened? This was completely white hat and natural links. The links were after the article was created though, would this effect things? - Please let me know if you have any advice! - Maybe I need to ping these some how or something? - Are these worthless? Thanks so much for your help! Here's some samples of the links that were naturally given to http://VaultFeed.com http://thenextweb.com/microsoft/2013/09/13/microsoft-posts-cringe-worthy-windows-phone-video-ads-mocking-apple/ http://www.theverge.com/2013/9/15/4733176/microsoft-says-pulled-iphone-parody-ads-were-off-the-mark http://www.theregister.co.uk/2013/09/16/microsoft_mocks_apple_in_vids_it_quickly_pulls/ http://www.dailymail.co.uk/sciencetech/article-2420710/Microsoft-forced-delete-cringe-worthy-spoof-videos-mocking-new-range-iPhones.html And a LOT more... Not sure if these links will never be valid, or maybe I'm doing something completely wrong? - Is there any way for Google to recognize these now, and then they'll be seen by MOZ and other sites too? I've done a LOT of searching and there's no definitive advice I've seen for links that were added after the URL was first indexed by Google.
Intermediate & Advanced SEO | | DByers0 -
Fetch as Google - Redirected
Hi I have swaped from HTTP to HTTPS and put a redirect on for HTTP to redirect to HTTPS. I also put www.xyz.co.uk/index.html to redirect to www.xyz.co.uk When I fetch as Google it shows up redirect! Does this mean that I have too many 301 looping? Do I need the redirect on index.html to root domain if I have a rel conanical in place for index.html htaccess (Linix) - RewriteCond %{HTTP_HOST} ^xyz.co.uk
Intermediate & Advanced SEO | | Cocoonfxmedia
RewriteRule (.*) https://www.xyz.co.uk/$1 [R=301,L] RewriteRule ^$ index.html [R=301,L]0 -
Tagged URL ranking organically
I've noticed that one of our GA tagged urls are ranking organically & therefore is skewing the referral data. The campaign that we were tracking is no longer active but the link still works, but it's going to an old landing page. I asked our developers if we could redirect it but they said that it didn't work. Does anyone have some advise or a solution for this? Thanks!
Intermediate & Advanced SEO | | Elihn0 -
Google penalty or what???
Hi, we have a blog site xxxxxxxxxxx.es, that yesterday dissapear from google ranks all of a sudden it only appears if you write xxxxxxxxx.es I have checked gogle webmaster tools and there are no manual actions, no messages. Also, we don't have much links pointing to this site. Webmaster tools show only 319 links. We don't understand what have happenned. Never see something similar. What do you think? Any help would be appreciated. How do you proceed in this cases? It doesn't seem to be a link problem. How do you know what kind of penalty do you have? Thank you. Update: Hi, the domain is www.crearcorreoelectronico.es I have check the majestic seo, ose, and wmt and get the links. We have some links that are not good, but are automatic ones, that some portals generate. Maybe is something related with the content. I don't know Thanks
Intermediate & Advanced SEO | | teconsite1 -
DMCA Complaint to Google - HELP
I have several sites copying my content, which I found out via Copyscape.com. Unfortunately, this is giving me duplicate content. I filed a DMCA complaint through Google and the infringing pages were approved but the pages still remain. Can someone please help me understand this better? I thought Google was supposed to remove these pages? Am I supposed to content the site owner to get the content removed or are their pages simply de-indexed?
Intermediate & Advanced SEO | | tutugirl0 -
Why will google not index my pages?
About 6 weeks ago we moved a subcategory out to becomne a main category using all the same content. We also removed 100's of old products and replaced these with new variation listings to remove duplicate content issues. The problem is google will not index 12 critcal pages and our ranking have slumped for the keywords in the categories. What can i do to entice google to index these pages?
Intermediate & Advanced SEO | | Towelsrus0 -
Ranking Factors for Google
Yesterday a blog post appeared on SEOMOZ titled 'A Tale Of Two Studies' - http://www.seomoz.org/blog/a-tale-of-two-studies-google-vs-bing-clickthrough-rate It suggested some of the ranking factors Google and Bing take into account when ranking. A few of them I want to talk about: Social Signals, Age of Domain and H1 HTML Tag So I thought age of domain and H1 both had some weight in Google? I guess not! And social signals, now I know it gives some weight but its right up there in the list for both SE's, so should getting likes, tweets, plus1's now be part of my everyday link building? Bing-Google-CTR-Infographic-e1321978731479.png
Intermediate & Advanced SEO | | activitysuper0 -
Fixing Google Places once Banned
I have a lot of clients who have somehow botched up their Google Places listing, and now are not showing up in local search results. In one particular case, they were using 2 different Gmail accounts and submitted their listing twice by accident. It appears Google has banned them from local search results. How does one undo steps like this and start fresh? Thanks!
Intermediate & Advanced SEO | | ocsearch0