Following moz guideliness complety, will it certainly improve keyword rankings, domain authority
-
Hi!
G’day to you. I am Naresh from Dotline Infotech. I’d like to take up couple of concerns to be clarified for my better understanding on Moz tool.
Indeed, Moz is a nice SEO tool that helps in improving Search engine optimization comprehensive process. We are moz pro member since a year. Moz has equally bifurcated every SEO activity and rate it according to its own benchmark. I intend to ask a series of concerns;
Q1. Moz has page grading system A to F. According to Moz guidelines, if the keywords on the page gets repeated minimum 4 times, Moz consider it as ‘A’ grading (one of Moz metric to evaluating the page). Whereas, Google indicates repetition of same keywords time and again is treated as keyword stuffing. According to me, if keywords are already within the content one or two time and furnishing relevant information, why keywords re-occurrence to be 4 time. Does the repetition of same keywords 4 times will lead to give more valuable information? Just a request to let me share why we should unnecessarily repeat keywords?
Q2. As per Google guidelines, only 3 keywords can be placed in title tag and also advisable to use only one h1 tag instead of multiple. Among 3 keywords in title tag, only one main keyword can be used in H1 tag. Moz gives much weight age to that particular keyword placed in H1 tag but rest two keywords does not get any importance. I just like to know if we use three H1 tags within page, will it increase the page grading or not.
Q3. Does Moz tool have its own index data or refer to Google’s ones?
Q4. Following the Moz guidelines completely, will it be 100% sure all our keyword rankings, page authority, domain authority certainly be improved.
Looking forward to hear you soon.
Thanks
-
A1. Repeating keywords on a page has diminishing returns; however, if you aren't using the keyword you can't expect to rank for it. In some cases one exact match keyword may be enough if you are using synonyms throughout the content. The number of times you should use a keyword also depends on how long the copy of hte page is - the longer the page the more keywords you can incorporate without it sounding unnatural.
I always try and use a keyword in the first sentence of a page, and the last sentence of a page. If you can naturally fit it into the content a few more times it will not hurt you. I'm assuming SEOmoz grading is based on correlation studies. They must have seen 4 keyword mentions correlates with higher rankings. Check out this video: http://www.youtube.com/watch?v=zHYA5gAsRBA
A2. Stick to one H1 tag. I like to think of it in a couple ways:
The H1 tag may not even be a ranking signal, but rather that H1 tags are traditionally used at the top of a page. Is the H1 tag the ranking signal or simply mentioning the keyword at the top of a page the ranking signal? Having more than 1 H1 tag is unnecessary and may just send a red flag to Google that your are over optimising.
If the H1 tag IS a viable ranking signal, then the more you use it on a page the less effective it may be. If I have a paragraph and I bold every other word and ask someone to pick out the most important word it is going to be very difficult. If I have a paragraph and only bold one word and ask someone to pick out the most important word it is very easy.
A3. Not really sure what you are referring to, but SEOmoz does have its own software to crawl your site and gather the information presented in your Moz campaign. Additionally, the information in OpenSiteExplorer is their own.
A4. Rankings and traffic are never, and should never be, guaranteed in SEO. However, if you are paying attention to these elements and optimizing properly I'm sure you will see some results.
-
Answer to Q1 - Write for the readers/users and not search engines. Keywords are important but use it when required. Avoid keyword stuffing. Write the content, read it as a user and then ask yourself - Does it offers what the page promises to? You can use keywords in the alt tags of the images and internal links. But excessive usage is strict NO.
Answer to Q2 - Using multiple
tags for SEO purposes is actually a misuse. h1, h2, h3 etc. tags should be used to define the content structure i.e. headings of the page. h1 - main heading, h2 - sub headings etc. Again, keyword stuffing them is a violation.
Answer to Q3 - I guess MOZ has its own index.
Answer to Q4 - MOZ's guidelines are for our education. Obviously, the guidelines and tutorials are good and helpful but it is your effort that counts. MOZ can tell you what to do but how you do it is your responsibility.
Regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is my page rank disapointing
Hi fairly new here, so just getting used to everything one questions please. Just ran a crawl test of the website and this page http://www.livingphilosophy.org.uk/teaching-philosophy/index.htm came back with a page authority of 1. Other pages have a rank of 18 through 26 scratched my head for a few hours and came up with no ideas. thanks andy
Moz Pro | | livingphilosophy0 -
I have 2 linking root domains on my URL. But I don't get the whole Root domain thing. So I don't understand how I can improve it?
I have 2 linking root domains on my URL. But I don't get the whole Root domain thing. So I don't understand how I can improve it? I copy and pasted this, from my Links page in my campaign because I can't seem to grasp what a root domain is: 'A higher number of good quality linking root domains improves a page's ranking potential'. Can some one explain to me what this is. As simply as possible. Here's my site www.Thumannagency.com Thanks in advance:)
Moz Pro | | MissThumann0 -
[Moz Help] Re: Trying to add a valid URL into MOZ account
See below and pls let us know what we have to do solve this : | | Joel Day (Moz Help) Mar 07 05:03 PM Hey Tracy, It looks like there's a redirect loop on your site. greatwesternflooring.com redirects to www.greatwesternflooring.com/ which in turn 302 redirects back into itself. You'll likely need to fix the redirect before you can continue configuring the campaign. 🙂 Thanks!
Moz Pro | | Britewave
Joel. Moz
t: @HelpWizard | | | Tracy Mar 07 03:14 PM I sent an email, and this is the response I got. The help forum sent me here, so here I am 🙂 An answer was posted to this question:
Question I have a valid URL greatwesternflooring.com, but when I try to add this campaign I get an "opps" message telling me it's not a valid URL. Can you help me? Answer
This looks like a bug. Please reach out to us via support so that we can forward this along to our Developers for review. Thanks!(https://moz.com/help/contact)
See where this question was originally asked. |0 -
Tracking Rankings In Google
Is there a way to see historical rankings of your site in Google. I have a site that has been running for a few years now. I want to see how are Google Ranking has performed throughout the years. We recently redesigned and suffered in rankings but I only know(from Google Analytics) What our traffic used to be, not what our rankings were .
Moz Pro | | pinksgreens0 -
Is There a Tool to Link Moz Keyword Rankings With Google Adwords Campaigns?
I wanted to know if there is a tool or other way to automatically link my Moz keyword rankings with my Google Adwords account for the purpose of allowing me to "pause" Adwords campaigns for keywords for which I rank well in the SERP's and to "activate" Adwords for keywords for which I do not rank well. Since these rankings can change from week to week, it would be great to be able to turn on and off Adwords for specific keywords depending upon my rankings that week.
Moz Pro | | hildebrandlaw0 -
How to start to improve a keyword?
I am new here in Seomoz and also if I do SEO I am very lost in SEOMOZ because full of options and instruments. Now I am in a way that I saw that I need to improve a keyword but I dont know what steps to do to improve that. I made all scan, check bebsite and fix everything but now what I can do if I have competitors list and I have opensiteexplorer etc etc? There is a way to understand how to do? Theer is a guide to explain how to use well SEOMOZ for an Italian person? thanks Ps: the keyword is "agriturismo valdobbiadene" and I am in second page in Google.it
Moz Pro | | MircoSEO0 -
Rankings Feature Changes
Hi guys, Is there a way that the Rankings tool within the campaigns could show a monthly comparison rather than weekly? Possibly a drop down just to choose weekly or monthly. At the moment, when someone outside of the team involved looks at the results, it looks as though the website is in a downward sprial, where as we could be lower than ever, just with one bad week. Thanks for your help! 🙂
Moz Pro | | RPIDigital0 -
TLD vs Sub Domain in Regards to Domain Authority
I have always been under the impression that top level (or root) domains can hold different domain authority than that of a sub domain. Meaning that sub domain's and TLD can hold different ranks and strength in search engine result pages. Is this a correct or just an assumption? If so when i add a root domain and subdomain into the campaign manager i get back the same link information and domain authority? www.datalogic.com
Moz Pro | | kchandler
www.automation.datalogic.com Have I made an incorrect assumption or is this an issue with the SEOMoz campaign manager?0