Is there any importance of email signature links from SEO perspective?

[seoptus]

We see website links in email signatures. As recently Google has changed its inbox format showing social email (Google+) separately. Is there any importance of email signature links from SEO perspective?

[BlueLinkERP]

Since your emails are not indexed by Google, no.

Of course, as a general business practice, what to include in your signature is up for discussion. It can certainly generate traffic. Google claims not to pay attention to Google Analytics data including traffic sources etc. so it is unlikely to have any benefit other than the direct traffic from the person visiting your site.

[matbennett]

I'd largely agree with Ron, although there could be a small secondary factor. Many believe that having traffic from a broad range of sources sends a strong quality signal to Google. Links from your emails would count in that respect.

Really though the question is whether adding those links would be useful for the people reading the email.  If they would then add them. Whether or not there is any "SEO benefit" you'll still have happier recipients. Good thing.

If not, then don't bother. If it isn't helpful for them then they won't click the links so no benefit anyway.

It's also worth remembering that most email spam filters look at links in email. Each links will add a little to the likelihood that your email doesn't reach it's intended recipient - so only include them if they're doing a job.

[Ron_McCabe]

If these links are going to be posted on line somehow, otherwise no