Define H2,H3 and H4 for e-commerce sites
-
Hi Everybody,
I was wondering what is the best way to define H2,H3 and H4 for e-commerce sites.
For example, I randomly chose an e-commerce site http://www.designerleds.com/products/high-power/
What would you suggest for H2,H3 and H4?
Thank you very much for your help!
-
Oh sorry, I didn't check any of the other pages. I would always create a unique H1 for every page. So not use the same H1 on every page as you want all of your pages to be as unique as possible.
-
Thanks for answering me. I read the discussion thread you mentioned and it was very useful and clarified a lot of things for me.
-
Thanks for your response Martijn!
For your suggestion for H1, "LED products" appears all over the site as it in the filter box so I would have the same H1 for all the pages on the site? Would that be beneficial for SEO?
-
Hi,
In the case of the site you've mentioned I would do the H1s like this:
H1: LED Products (yups, like the H2 is now).
H2: High Power LED.
H3: All the product names.Forget about the H4, I hardly believe this will still have any value to search engines.
-
If you are referring to a category page such as the link you provided, I would go for:
H1: Product Category
H2: Product Names
You probably won't need H3 or H4. Header tags should only be used for headings and subheadings, which means fields like product copy and prices should go under
or
.
This discussion over here might give you more perspective: http://www.webmasterworld.com/ecommerce/4292160.htm
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tracking down rel="canonical" on Wordpress site
A rel="canonical" is being added to every page and post on my Wordpress site - not tag results, not category results. Not a major problem, right? Except that I don't know where it's coming from. I've tried tracking it down - change the theme back to a default one, turn off all the plugins - it's still there. Is it coming from .htaccess perhaps? The only issue it is causing is that it has causes me to have to turn off the canonical option in Platinum SEO as that was resulting in two identical rel=canon on each page. It doesn't seem to be causing problem but I'd like to get a better understanding of what it going on.
On-Page Optimization | | robandsarahgillespie0 -
Site is too slow? Seeing a new code.
Site is too slow. I am seeing this new code more than 1000 times in my home page- What should I do now? My site- http://a1stlucie.com/
On-Page Optimization | | Beachflower0 -
Site Wide Links
Howdy Moz! So our agency has been around for long enough to have a few sites we've built that have our credit in their footer resulting in a site wide link. Mostly just our name. We've heard that Google does not particularly like site wide links, should we go through and remove some of these old links?
On-Page Optimization | | wearehappymedia0 -
Thoughts on archiving content on an event site?
I have a few sites that are used exclusively to promote live events (ex. tradeshows, conference, etc). In most cases these sites content fewer than 100 pages and include information for the upcoming event with links to register. Some time after the event has ended, we would redesign the site and start promoting next years event...essentially starting over with a new site (same domain). We understand the value that many of these past event pages have for users who are looking for info from the past event and we're looking for advice on how best to archive this content to preserve for SEO. We tend to use concise urls for pages on these sites. Ex. www.event.com/agenda or www.event.com/speakers. What are your thoughts on archiving the content from these pages so we can reuse the url with content for the new event? My first thought is to put these pages into an archive, like www.event.com/2015/speakers. Is there a better way to do this to preserve the SEO value of this content?
On-Page Optimization | | accessintel0 -
Client Worried About SEO Decline After Site Redesign
Hi, We're in the process of redesigning www.directvillasflorida.com/ for a client. The client has recently expressed concern that their rankings may drop off after the change. Here are some facts about the site: As you can see, the current homepage is _very _keyword heavy. They have a DA of 26 and are ranking #1 for 'florida villas', higher than their more authoritative competitors. They are also ranking #1 in the mobile search results, despite not being mobile-friendly. Their link profile is pretty average and the anchor texts are pretty keyword-rich 'florida villas' appears 30 times with a 4.41% keyword density 'florida' appears 66 times with a 3.31% density The client has admitted keyword stuffing years ago and hasn't changed anything because it worked and still is working. In the site redesign, we've cut out a lot of the spammy, keyword-rich content and he's worried he'll suffer because of this. Any ideas what to do here? It seems clear that the site is breaching Google's guidelines, but, for whatever reason, isn't being picked up by Google. Cheers, Lewis N.B. The client is just paying us for a redesign, not SEO.
On-Page Optimization | | PeaSoupDigital0 -
Duplicate content issue, across site domains (blogging)
Hi all, I've just come to learn that a client has been cross-posting their blog posts to other blogs (on higher quality domains, in some cases). For example - this is the same post on 3 different blogs. http://thebioethicsprogram.wordpress.com/2014/06/30/how-an-irb-could-have-legitimately-approved-the-facebook-experiment-and-why-that-may-be-a-good-thing/
On-Page Optimization | | ketanmv
http://blogs.law.harvard.edu/billofhealth/2014/06/29/how-an-irb-could-have-legitimately-approved-the-facebook-experiment-and-why-that-may-be-a-good-thing/
http://www.thefacultylounge.org/2014/06/how-an-irb-could-have-legitimately-approved-the-facebook-experimentand-why-that-may-be-a-good-thing.html
And, sometimes a 4th time, on an NPR website. I'm assuming this is doing no one any favors and Harvard or NPR is going to earn the rank most every time. I'm going to encourage them to publish only fresh content on their real blog, would you agree? Can this actually harm the ranking of their blog and website - should we delete the old entries when migrating the blog? They are going to move their Wordpress Blog to hosting on their real domain soon:
http://www.bioethics.uniongraduatecollege.edu/news/ The current set up is not adding any value to their domain. Thank you for any advice! Ketan0 -
Article on site and distribution, is it duplicate content?
I was always taught to place all original articles on site, let them get indexed by Google, then put out for distribution through various press release outlets. With the latest penguin update, how does this practice work out concerning duplicate content? In theory, I wrote the article so I should get credit for it on my site first, then push through various distribution outlets to get it out to my targeted audience in my niche field. Typing out loud I would tend to think if the article is on my site first then I would get credit and any others following would be hit by duplicate content if in fact google considered it a dupe violation. Any input on this? Am I on track or am I heading for a train wreck.
On-Page Optimization | | anthonytjm0 -
Is Google Places appropriate for an ecommerce site and blogs
I'm working with a client that has an ecommerce site. He has e physical addresses where they work, however, neither would want customers to go to their office. Is it inappropriate to create a Google Places listing in this situation? I'm working with another client who runs a blog for his PR agency. Is it OK to create a Google Places listing for a blog? He would welcome people to visit his agency.
On-Page Optimization | | EricVallee340