Latest posts made by ReferralCandy
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RE: Adding logo to graphics/memes/etc?
If you're adding a logo for the sake of preventing image theft, it might not be such a great idea. Watermarking your images won't necessarily prevent people from stealing them. Adding a logo to your images serves more to increase the exposure of your brand, when people view your images or share them across the web. Companies creating infographics would be a good example of that.
Here's an article that would be relevant to this topic: http://blog.photoshelter.com/2010/09/watermarks-protecting-your-images-or-damaging-your/
Hope that helps!
posted in Image & Video Optimization
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RE: When removing a product page from an ecommerce site?
Hi Bryan,
There are various reasons to remove a product page from an eCommerce store. Before deciding to remove a product page, you should consider if removing it will in fact help your SEO. If not, you need to look into alternatives such as 301 redirects or informing visitors in the old product pages that the product is no longer available. I'm not sure why performing 301 redirects is not an option for you - you may want to consider trying to get access to do this.
We have written an article some time ago about the different scenarios an eCommerce store will face when deciding to remove old product pages, and how to deal with each scenario: http://blog.referralcandy.com/2011/12/14/how-to-remove-old-products/
Hope that helps!
posted in Intermediate & Advanced SEO
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RE: Delete or not delete old/unanswered forum threads?
With regards to having lots of old unanswered posts that are of low quality, it will affect your SEO as I see it as "diluting" other strong content you may have in other threads. However, before deciding to delete them, you should look through each of them and judge if they are really of no value (e.g. spam posts).
Answered posts with useful information should definitely be kept. As for unanswered posts, if the question is still relevant and worth answering in your opinion, you can perhaps "bump" it up and recommend forummers to reply. It would be a waste to delete thoughtful questions. This way, you can tap on your old content to generate more discussions within your forum.
Hope that helps!
posted in Intermediate & Advanced SEO
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RE: Define H2,H3 and H4 for e-commerce sites
If you are referring to a category page such as the link you provided, I would go for:
H1: Product Category
H2: Product Names
You probably won't need H3 or H4. Header tags should only be used for headings and subheadings, which means fields like product copy and prices should go under
or
.
This discussion over here might give you more perspective: http://www.webmasterworld.com/ecommerce/4292160.htm
posted in On-Page Optimization
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RE: Social media marketing strategy for an ERP company?
If you're using Google+ to improve client engagement, you might want to consider using Hangouts On Air to interact with your clients. Possibilities to use Hangouts include customer service, webinars, conferences, software trainings, etc. Many companies (e.g. Dell, Cadbury, etc) have started to use Hangouts and met with success due to its easy-to-use nature and ability to share other content while video conferencing.
Changing to another channel for your marketing or customer service efforts may not be easy at the start, but in the long term, using Hangouts can reduce cost and generate more engagement.
Here's a link that might help you get started on Hangouts: http://www.forbes.com/sites/quickerbettertech/2013/06/24/heres-help-to-get-your-business-started-with-google-hangouts-on-air/
Hope that helps!
posted in Social Media
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RE: How to content marketing: Should my blog posts link to my sales page?
It depends on how you link your blog posts to your sales pages. If you place a link to your sales page under every post, in the form of a sales pitch, readers will likely ignore it. However, if you write a blog post in relation to one of your products, and embed a text link within your post seamlessly, it is more likely that interested readers will click on the link to visit your sales page.
It would also help to include a link to your sales page in your sidebar, so that readers are aware that it is a company blog. Readers will therefore have greater confidence in purchasing your products if your blog posts are authoritative and helpful.
posted in Algorithm Updates
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RE: Best practice for Portfolio Links
On top of creating a content page and organising the projects into various categories, you may want to consider featuring the best few projects in the main page. You would want to impress visitors the first thing upon arriving at the portfolio, and having over 100 project links of various types won't be a good idea.
Not to forget, don't overcram the main page with project images. As the saying goes, "less is more". A select few projects images will be enough to attract interested visitors and they would naturally delve deeper into the portfolio through the links and categories.
posted in On-Page Optimization
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RE: Best Way to Market a White Paper
On top of email marketing, you can consider promoting it on your social media channels, and writing blog posts to promote your white paper. Treat it like one of your products, and market it the same way as you would normally do for your product. Here's a link that will be of relevance to you: http://www.benchmarkemail.com/blogs/detail/online-marketing-branding-how-to-market-your-white-paper
In terms of SEO, it would be preferable if you gave it a web-friendly url, which would help as a ranking factor, and easily shareable as a link. You would want your white paper to rank well on search engines too!
posted in Link Building
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RE: Thai Characters in URL's
As of now, using latin characters for URLs is still the popular choice for international sites, as non-latin characters in URLS is still not yet widely supported and recognised. Since we do know that keywords in URL is a ranking factor (albeit not a huge one), it would be wise to stick to latin-characters for now from a SEO perspective. Moreover, it would be much easier to type and recognise a URL with latin characters rather than the one given above.
The best strategy for now is to ensure your page titles contain the keywords (in thai) that you want, since the page titles is going to affect click-through rates much more than localised urls.
Here's an article that might be useful in your case: http://searchengineland.com/should-you-transliterate-your-brand-for-international-seo-130966
Hope that helps!
posted in International SEO
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RE: Wordpress Pods and Wordpress SEO by Yoast
Hi there,
I've not actually used Pods with Wordpress, but from the plugin description, it seems like the plugin create custom post types for you. I believe Yoast Wordpress SEO plugin works mostly for sites using the default posts and pages, which is why the plugin did not pick up the custom post types that you are using. In this case, you will have have to look into other SEO plugins or actually doing your own optimisation.
posted in Technical SEO
Best posts made by ReferralCandy
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RE: Social media marketing strategy for an ERP company?
If you're using Google+ to improve client engagement, you might want to consider using Hangouts On Air to interact with your clients. Possibilities to use Hangouts include customer service, webinars, conferences, software trainings, etc. Many companies (e.g. Dell, Cadbury, etc) have started to use Hangouts and met with success due to its easy-to-use nature and ability to share other content while video conferencing.
Changing to another channel for your marketing or customer service efforts may not be easy at the start, but in the long term, using Hangouts can reduce cost and generate more engagement.
Here's a link that might help you get started on Hangouts: http://www.forbes.com/sites/quickerbettertech/2013/06/24/heres-help-to-get-your-business-started-with-google-hangouts-on-air/
Hope that helps!
posted in Social Media
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RE: Cons and pros of changing your e-commerce store domain name?
If I were you, I would consider switching to ToyZoo. Having 2 domains will require separate SEO efforts and Google will penalise you for having duplicate content on both sites. It wouldn't be worth the effort to try to make both sites "unique" in content. It would be a better idea to consolidate your SEO juice in just one domain for both your eCommerce and brick & mortar presence.
That being said, the act of changing domain name for rebranding purposes will affect your SE ranking temporarily. To minimise such effects, you would have to 1) Redirect PuzzleZoo pages to ToyZoo using 301 redirect, and 2) Use the Change of Address tool in Google Webmaster. Here's a link by Google that will help you: https://support.google.com/webmasters/answer/83105
Hope that helps!
posted in Intermediate & Advanced SEO
-
RE: Adding logo to graphics/memes/etc?
If you're adding a logo for the sake of preventing image theft, it might not be such a great idea. Watermarking your images won't necessarily prevent people from stealing them. Adding a logo to your images serves more to increase the exposure of your brand, when people view your images or share them across the web. Companies creating infographics would be a good example of that.
Here's an article that would be relevant to this topic: http://blog.photoshelter.com/2010/09/watermarks-protecting-your-images-or-damaging-your/
Hope that helps!
posted in Image & Video Optimization
-
RE: How to content marketing: Should my blog posts link to my sales page?
It depends on how you link your blog posts to your sales pages. If you place a link to your sales page under every post, in the form of a sales pitch, readers will likely ignore it. However, if you write a blog post in relation to one of your products, and embed a text link within your post seamlessly, it is more likely that interested readers will click on the link to visit your sales page.
It would also help to include a link to your sales page in your sidebar, so that readers are aware that it is a company blog. Readers will therefore have greater confidence in purchasing your products if your blog posts are authoritative and helpful.
posted in Algorithm Updates
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RE: Dummy links in posts
Hi there,
As with what Kevin mentioned, I'm not sure why would want to include dummy links in your posts. The only plausible reason I can think of is that your website is teaching HTML or you are creating dummy design pages.
If you would like to ensure your posts are SEO optimised, you may want to include a rel="nofollow" tag in these dummy links, while linking them to actual websites that of irrelevance (e.g. linking to Google or an internal link). Adding this tag will tell search engines not to follow this link, which thereby won't affect your pagerank. This should help you get started if you have not used the tag before: https://support.google.com/webmasters/answer/96569?hl=en
posted in Intermediate & Advanced SEO
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RE: Best Way to Market a White Paper
On top of email marketing, you can consider promoting it on your social media channels, and writing blog posts to promote your white paper. Treat it like one of your products, and market it the same way as you would normally do for your product. Here's a link that will be of relevance to you: http://www.benchmarkemail.com/blogs/detail/online-marketing-branding-how-to-market-your-white-paper
In terms of SEO, it would be preferable if you gave it a web-friendly url, which would help as a ranking factor, and easily shareable as a link. You would want your white paper to rank well on search engines too!
posted in Link Building
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RE: Google and Product Description Tabs
Just to add on to Mike's response, it depends on how the description tabs are created. If each tab is created on a different page, then naturally Google will treat it as separate pages. However, if all the tabs are created on the same page, but CSS/AJAX is used to display each tab separately, then Google will still consider all the tabs to come from the same page.
Besides Googling, you can also check the page source code. If the content in all the tabs appear in the source code, they will all be crawled as a single page.
posted in Intermediate & Advanced SEO
-
RE: Delete or not delete old/unanswered forum threads?
With regards to having lots of old unanswered posts that are of low quality, it will affect your SEO as I see it as "diluting" other strong content you may have in other threads. However, before deciding to delete them, you should look through each of them and judge if they are really of no value (e.g. spam posts).
Answered posts with useful information should definitely be kept. As for unanswered posts, if the question is still relevant and worth answering in your opinion, you can perhaps "bump" it up and recommend forummers to reply. It would be a waste to delete thoughtful questions. This way, you can tap on your old content to generate more discussions within your forum.
Hope that helps!
posted in Intermediate & Advanced SEO
-
RE: Define H2,H3 and H4 for e-commerce sites
If you are referring to a category page such as the link you provided, I would go for:
H1: Product Category
H2: Product Names
You probably won't need H3 or H4. Header tags should only be used for headings and subheadings, which means fields like product copy and prices should go under
or
.
This discussion over here might give you more perspective: http://www.webmasterworld.com/ecommerce/4292160.htm
posted in On-Page Optimization
-
RE: Best practice for Portfolio Links
On top of creating a content page and organising the projects into various categories, you may want to consider featuring the best few projects in the main page. You would want to impress visitors the first thing upon arriving at the portfolio, and having over 100 project links of various types won't be a good idea.
Not to forget, don't overcram the main page with project images. As the saying goes, "less is more". A select few projects images will be enough to attract interested visitors and they would naturally delve deeper into the portfolio through the links and categories.
posted in On-Page Optimization
Focus on improving the quality of your products, while we handle your customer referrals!