Domain Consolidation & Proper Linking Strategy?
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We have a client that operates 5 gyms in 5 different part of Miami, and each gym has its own website. All sites rank well and have a a good pagerank.
For the purpose of their marketing and brand they would like 1 website developed which includes all of their gyms which we are launching later today. Each gym will have it's own landing page within the website
Should we redirect the URL's of the different websites to the individual landing pages on the new site or how should that work to minimize any penalties on our SEO.
For example (these are fake url's):
www.gymA.com, www.gymB.com, www.gymC.com, www.gymD.com
The new url: www.gym.com
New landing pages:
www.gym.com/gymA, www.gym.com/gymB, www.gym.com/gymC, www.gym.com/gymDShould we do a redirect from:
- www.gymA.com to www.gym.com/gymA
- www.gymB.com to www.gym.com/gymB
- www.gymC.com to www.gym.com/gymC
- www.gymD.com to www.gym.com/gymD
Thank you in advanced. If there is a better way to do this, or anything extra I need to know, that would be great.
Thanks!
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If the individual sites don't have any external links pointing to their internal pages and those pages are not getting any search traffic, you could just 301 each domain to the appropriate landing page on the new domain.
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Hi Alex,
If your individual sites have back links going to their internal pages and/or are getting search traffic to internal pages, those pages and the domain's default pageshould be 301'd to appropriate pages on the new site--the homepage for each individual site, as you say, should go to the each gym's new landing page and the internal pages get redirected to pages on the new domain with information similar to what's on the page that's being redirected. If all of the old sites have an internal "weight lifting" page, for example, all of those pages would be redirected to a comnon "weight lifting" page on the new site.
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