Do having keywords in the domain name still help?
-
Do having keywords in the domain name still help?...............using a city name and then a couple of other keywords with your services? For example: dallaspoolbuilders.com or dallaspoolandpatiobuilders.com
-
If the domain supports the content I think it is ok and even slightly helpful. You are better served to employ a strong local content strategy combined with good off page local SEO. I think this would serve you in a better way.
-
Your examples suggest you're considering microsites with the intent to game Google keywords which will get you penalized.
If you're in the pool building business there's no problem at all with having the word keyword "pool" in your domain name and in my opinion it could help - especially when your domain authority is in its infancy.
There are dozens of "pool" related terms such as pool table, office pool, pool parties and cesspool (which could be an argument as to why a pool keyword in your title would not matter any more than the term "gizmo.")
What will determine your success will be your qualifiers ahead of and behind your keyword and the content you build for it: cost of building a pool, above ground pool installation, inground pool care, swimming pool maintenance, salt water pool benefits etc.
The examples you give could easily be pages on your site with geo targeted titles.
Is the keyword necessary to have in your domain name? No. Would it help? Yes it can. Will you still have to do the work to rank? Yes you will.
-
They aren't supposed to, according to Cutts. But I think they do slightly. SLIGHTLY.
I also think they will less as time goes on. I'd focus on branding over keywords for your domain. You can get those keywords into the URL where they matter more.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My site got hacked and now i have 1000s of 404 pages and backlinks. Should i transfer my site to a new domain name and start again?
My site was hacked and I had 1000s of pages that should not exist created and has had 1000s of backlinks put in. Now i have the same pages and backlinks redirecting to 404 pages. Is this why my site crashed out of google and my SEO fixes since have made no progress to my problem?
Industry News | | KeithWarbyUK0 -
Do you think Content distribution might help for linkbuilding outreach ?
I'm building my netlinking strategy, and I know that creation great content on my website is the first step for good linkbuilding. However, as we know, a link does only worth if he can be viewed, shared, and ammended. I'm already including email outreach for my strategy, but I'm thinking of content distribution as a method to reach an even great audience, and to get some backlinks. To be clear, I'm not saying that my backlink strategy will be based on the links received through content distribution (which will be NOFOLLOW); but I think a large audience from the aggregate websites can see my content, and maybe link to it, so I can earn backlinks from the content I'm creating on my website. Based on your experience, what do you think?
Industry News | | manoman880 -
Will editorial links with UTM parameters marked as utm_source=affiliate still pass link juice?
Occasionally some of our clients receive editorial mentions and links in which the author adds utm parameters to the outbound links on their blog. The links are always natural, never compensated, and followed. However, they are sometimes listed as utm_source=affiliate even thought we have no existing affiliate relationship with the author. My practice has been to ask the author to add a rel="norewrite" attribute to the link to remove any trace of the word affiliate. I have read that utm parameters do not affect link juice transfer, however, given the inaccurate "affiliate" source, I wouldn't want Google to misunderstand and think that we are compensating people for followed editorial links. Should I continue following this practice, or is it fine to leave these links as they are? Thanks!
Industry News | | Terakeet0 -
Does a blog on a subdomain pass on SEO credit to the main domain?
When setting up a Hubspot blog you are asked to create a subdomain such as blog.website.com in order to have the blog hosted there. Two questions: 1. Does a blog on a subdomain pass on SEO credit to the main domain?
Industry News | | cmortensen
My understanding is that a subdomain is treated like a unique site but I'm not finding current articles to confirm this is still true. 2. If it does not pass on credit to the main domain and the subdomain is only building "SEO love" for itself but your posts are getting found and driving conversions... from a marketing perspective does this non-transfer of SEO credit really matter? Meaning if blog.website.com is linked to the navigation on website.com, your site has quality content, has relevant calls to action, and you are lead nurturing like a good marketer... does the passing of SEO credit matter if your posts are what's getting found and filling the top of the funnel? Thank you in advance,
Christine1 -
Difficulty with Keywords
I'm working on putting together an Inbound Marketing program for our company. This is all very new to me, but I am having a difficult time determining keywords that are best for us. Most words I choose have low search volume and there aren't many alternative words for what we do. I'm not sure if it's just a really small market, if business that's conducted in our space is more by word of mouth and less online research is being done, or if I am just doing this completely wrong. We are a Mortgage Servicing Company looking for B2B clients. Keywords I am using are:
Industry News | | lcassidy
Subservicing, Mortgage Servicing, Mortgage Co-Issue, Service Mortgage, Mortgage Solutions Am I wasting my time with Google AdWords and keywords?0 -
Displaying desired domain in search engines
Last year I registered a hosting and domain account for Mummyzboy.tv. Then we added Mummyzboy.com domain to the account. Then the client wanted the .com to be the main domain so we: Made the .com become primary domain for the hosting account. Changed the webmastertool account url to the .com Changed all .tv for .com in the sitemap and re-submit it. It's been a month now since the last mods and over a year the the primary domain was change but Google still displays Mummyzboy.tv in his results, any tips?
Industry News | | escteam0 -
What is the highest conversion rate you have achieved? URGENT... Community please help!!!
Hello Guys, I need the community's help. I want to estimate the number of visits per month that I will have to generate in order to reach a particular revenue target(monthly). There are three brackets (income channels) in which I can divide this total number of visits - ORGANIC, CPC & ADVERTS. There are two parts to this question. Part A> What percentage of the three income channels should I give to ORGANIC??? Part B> What is the conversion rate I can achieve? Basically... I want to find out what is the general conversion rate that you guys normally achieve for your clients and what percentage of your total visits are through pure SEO and Social Media. I have done most of the calculation assuming that I will be able to achieve 4% conversion rate (but the answer scared me real bad :)).... do you think this is low??? or do you think it is alright? I will appreciate prompt response because I have to give my client the forecast report in a few hours... I have done a lot of research and have finally turned to you guys for an answer... RAND... can u pitch in man??? That would be awesome 🙂 Thanks in advance for your input guys. Best Regards, Talha
Industry News | | MTalhaImtiaz0 -
Keyword Ranking Tool
Hi guys, Can anyone help with a software (online or offline / paid or free) that can help us get the keywords and the rankings our websites are ranking for? *** NOTE: We already use some software to get our rankings for a list of keywords we submit. We are interested in a software that can pull our keywords and rankings WITHOUT having to submit a keyword list. We want to know where and what for do we rank (especially long tails).
Industry News | | tolik1
Also, we know we can use a turn around (by exporting the keywords we get traffic from from Analytics and using Market Samurai to get the rankings, but we prefer an independent software that does all this automatically for all the links on our entire domain. I remember I accidentally got into such software a couple of months ago, but lost the track of it :). Please let me know if you know about such software. I hope I am not chasing after shadows 🙂0