Industry Benchmarks for Google Analytics
-
Hey Mozites!
I was wondering if anyone has come across any good resources for industry benchmarks relating to google analytics? (Social stats would be great as well, but Google Analytics is my main concern)
Specifically, I have a client that is a bank and I would love to be able to compare their stats (traffic, unique visitors, bounce rate, time on site, conversion rates...) to other regional banks.
Any ideas?
Thanks for reading and for your help!
-
Hi
Have you noticed that you can access industry benchmarks again in Google Analytics?
Make sure you activate anonymous sharing in your GA-account settings.
The report becomes available in Target Audience > Benchmarking.Hope this helps
-
if you want very granular information like that I would at http://trendspro.builtwith.com/pro-features
they are able to give you the type of data I hope you're looking for. I also believe compete should give you options somewhat similar to that.
Sincerely,
Thomas
-
Thanks for your response Tom! I am not so worried at the moment about where they are ranking but, for instance using banks as an example, this quarter has traffic increased or decreased. I just wasn't sure if anyone knew of quarterly reports that companies are doing for different industries.
I will check out those links for competitor analysis however. Thank you for sharing!
-
Everything you're talking about wanting to do you can do with Google analytics
competitors analytics when you want to get true analytics data from a competitor you would literally have to ask
them and they would have to say of course please take this. However you can use this guide which I believe is well done in comparing different websites of competitors
http://www.orbitmedia.com/blog/website-competitive-analysis-tools
the tool I have had the best luck with analytics wise is
is also a good tool but the free version is not quite as comprehensive.
However like I said you do need to take everything into account
comparing what you're competitors are ranking for is not easy.
Without access to their analytics you really will never know.
However you do have a chance at getting pretty close with software like compete.com
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics Tagging
Hi. I'm trying to figure out a solution to three questions one of my current clients has asked me in regards to Google Analytics tagging, and I'm unsure how to respond. Can anyone help? See below the questions, 1. In Google Acquisition > Overview, their paid media is reporting as "Other". They do not run any Google paid ads. They only run Facebook paid ads. Is there a way to update the source so that it says "Paid" versus "Other" within the default channel? The current solution was advised to create a channel group that the client has to then tick on overtime they want to see this data with the correct labeling. They would prefer to see it in the default. Is it just a matter of going into the *default channel, choosing the "Paid" option, and then specifying the source/medium that contains Facebook, CPC, or referral to be categorized under this channel? Or is it something else? *Aware that changes to the Default Channel are permanent changes and will change how new traffic is classified. 2. In Google Acquisition > Overview > Referral, the clients website is showing up as a referring domain, both the TLD and the subdomain. My understanding is that it should actually be reporting under the "Direct" channel. How do I correct this? Is it just a matter of updating the Direct channel to include those domains? Or do I need to update the settings? The domain's www. http: all 301 redirect to their https://domain.com and https://subdomain.domain.com. Within settings it has been specified as www.domain.com and URL is http:// - also noticed that Bot Filtering has not been checked, assuming this could mess up the analytic data if not define? Do you know? 3. Audience segmentation > The client wants to be able to define it's audience by shopping intent and informational intent. Is there a clear way to do this, for example, by keywords used, e.g. buy, product name, entry (shopping intent), versus e.g. non-purchase intent, entry to the blog, length of time on site (info intent). Would be happy to have a conversation about the last question, since I'm conscious that there are probably multiple ways to define this - thanks. To the group, thank you for readying my questions and helping me with these solutions - your time is appreciated and valued. Sincerely, Amanda
Search Behavior | | AmandaValle.Digital0 -
Google web master tool - stats
Hello everyone! I have 2 questions : 1. does anyone come across this behavior ? (image 1). In the last week Page crawled per day behavior was quite wild and it wasn't affect directly on Time spent downloading a page. 2. I'm getting site map warning for high response time (image 2) i have 29M pages so I aware that 4 warning for 4 pages is almost negligible but still ? Thanks to all helpers 8OkgXp7 q3txRAb q3txRAb
Search Behavior | | Roi_Bar1 -
HUGE spike in Google Analytics Traffic
Hi there, I am witnessing a giant spike in my Google Analytics data (website: www.exchangecapital.com ) and I am completely stumped. My website usually gains roughly 15-20 visitors a day at most--and as of 11:10 am today my sessions for the day are up to 150. The traffic spike started on Friday at 132 sessions, Saturday at 261, Sunday at 247, etc. It's common that our sessions don't even hit the double digits over the weekends, so you can imagine my confusion. After trying to pin down some irregularities in geography, browser, and behavior, I'm still at a loss. I'm seeing a big spike in organic traffic (all not provided), as well as direct page visits, and I'm gaining traffic from US, Brazil, United Kingdom, Mexico, Spain, Malaysia, etc. etc--so not just one specific area. Is anyone else witnessing this in their data? Does anyone have any insight or ideas as to how I can look further into this? I am at a loss and any information would be appreciated. Thanks in advance! Lauren McLaughlin
Search Behavior | | LMcLaughlin0 -
Privacy Policy requirements for Demos and Interests in Google Analytics
I have a client who is activating the Demographics and Interests in Google Analytics, and I need to provide an appropriate privacy policy, per Google's TOS. Can anybody suggest what to state in the privacy policy? Google says: "If you’ve implemented Google Analytics Demographics and Interest Reporting, you must also disclose in your privacy policy: How you use data from Google's Interest-based advertising or 3rd-party audience data (such as age, gender, and interests) with Google Analytics." So, I guess it's advisable to state that the site gathers "3rd-party audience data." Is it enough to say that the info is being used to better understand and communicate with the website visitor?
Search Behavior | | jrae0 -
Google Analytics Segments - Can't find location
Hi all, I am trying to set up a Google Analytics segment with the location as 'Kurdistan'. I have tried all location groupings (city, region etc) and am unable to locate it. Anyone else not able to locate it? Or does anyone know why I can't? Thanks,
Search Behavior | | Davinia22
Davinia0 -
When Googling site:mydomain.com what does listing order tell us?
To find all the pages on my site that are indexed by Google I can search using site:mydomain.com and it gives pages of results. But what does the order of results relate to? Is it page rank or strength? My list of pages doesn't appear to be in order of strength. And it's definitely not by age or alphabetical...
Search Behavior | | GregB1230 -
Google PageRank and google keyword ranks
Hi, I manage around 13 Clients for SEO and this last two weeks i have been having problems with google keyword ranking some of my clients went down almost 40 positions for some keywords other 15 other stayed the same and some just went down 1 or 5 positions. Somebody know what is happening with google? is it shuffling around positions of people? Any advice or how you do your SEO I'm willing to work together and share experiences and tactics on SEO to people that also share with me in order to build more strategies on this amazing market. Thanks.
Search Behavior | | computernc0 -
Google button +1 ( SEO point-of-view )
Hello Folks, First of all, I want to start by: this is a "discussion" topic, which theres no right or wrong answer. I would love to hear from everyone your toughts about the GOOGLE +1 BUTTON , for the SEO point-of-view indeed. I assume that I did not add it to my websites yet, theres some reasons why. You guys added it? How is your audience behaviors against the button, they often click on it? It changed anything in your ranks, after they clicked on it? Thanks in advance.
Search Behavior | | augustos0