Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your business shine with Listings AI
      Moz Local

      Let your business shine with Listings AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. How to exclude URL filter searches in robots.txt

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How to exclude URL filter searches in robots.txt

    On-Page Optimization
    4
    9
    12044
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • neenor
      neenor last edited by

      When I look through my MOZ reports I can see it's included 'pages' which it shouldn't have included i.e. adding filtering rules such as this one http://www.mydomain.com/brands?color=364&manufacturer=505

      How can I exclude all of these filters in the robots.txt? I think it'll be:

      Disallow: /*?color=$

      Is that the correct syntax with the $ sign in it? Thanks!

      1 Reply Last reply Reply Quote 0
      • Everett
        Everett @swissmadesmt last edited by

        Unless you're specifically calling out Bing or Baidu... in your Robots.txt file they should follow the same directives as Google so testing with Google's Robots.txt file tester should suffice for all of them.

        1 Reply Last reply Reply Quote 0
        • swissmadesmt
          swissmadesmt last edited by

          Yes, but what about bing and rest of Search Engine?

          Everett 1 Reply Last reply Reply Quote 0
          • Everett
            Everett @neenor last edited by

            Adrian,

            I agree that there certainly is a right answer to the question posted, as the question asks specifically about one way to manage the issue, being a block of filters in the robots.txt file. What I was getting at is that this may or may not necessarily be the "best" way, and that I'd need to look at your site and your unique situation to figure our which would be the best solution for your needs.

            It is very likely that with these parameters a robots.txt file block is the best approach, assuming the parameters aren't added by default into category page or category pagination page navigational links, as then it would affect the bot's ability to crawl the site. Also, if people are linking to those URLs (highly unlikely though) you may consider a robots meta noindex,follow tag instead so the pagerank could flow to other pages.

            And I'm not entirely sure the code you provided above will work if the blocked parameter is the first one in the string (e.g. domain.com/category/?color=red) as there is the additional wildcard between the ? and the parameter. I would advise testing this in Google Webmaster Tools first.

            1. On the Webmaster Tools Home page, click the site you want.
            2. Under Crawl, click Blocked URLs.
            3. If it's not already selected, click the Test robots.txt tab.
            4. Copy the content of your robots.txt file, and paste it into the first box.
            5. In the URLs box, list the site to test against.
            6. In the User-agents list, select the user-agents you want (e.g. Googlebot)
            1 Reply Last reply Reply Quote 0
            • neenor
              neenor @Everett last edited by

              There certainly is a right answer to my question - I already posted it here earlier today:

              Disallow: /*?color=
               Disallow: /
              ?*manufacturer=

              Without the $ at the end which would otherwise denote the end of the URL.

              Everett 1 Reply Last reply Reply Quote -1
              • Everett
                Everett last edited by

                Hello Adrian,

                The Moz reports are meant to help you uncover issues like this. If you're seeing non-canonical URLs in the Moz report then there is a potential issue for Google, Bing and other search engines as well.

                Google does respect wildcards (*) in the robots.txt file, though it can easily be done wrong. There is not right or wrong answer to the issue of using filters or faceted navigation, as each circumstance is going to be different. However, I hope some of these articles will help you identify the best approach for your needs:

                (Note: Faceted Navigation is not exactly the same as category filters, but the issues and possible solutions are very similar

                )Building Faceted Navigation That Doesn't Suck Faceted Navigation Whiteboard Friday
                Duplicate Content: Block, Redirect or Canonical
                Guide to eCommerce Facets, Filters and Categories
                Rel Canonical How To and Why Not
                Moz.com Guide to Duplicate Content

                I don't know how your store handles these (e.g. does it add the filter automatically, or only when a user selects a filter?) so I can't give you the answer, but I promise if you read those articles above you will have a very good understanding of all of the options so you can choose which is best for you. That might end up being as simple as blocking the filters in your robots.txt file, or you may opt for rel canonical, noindex meta tag, ajax, Google parameter handling, etc...

                Good luck!

                neenor 1 Reply Last reply Reply Quote 0
                • neenor
                  neenor @stever999 last edited by

                  It's not Google's index that I'm interested in in this case, it's for the MOZ reports. Moz was including over 10,000 'pages' because it was indexing these URLs. Now I know how to edit the robots.txt Moz will be prevented from indexing them again (we only have around 2,000 real pages, not 10,000)

                  1 Reply Last reply Reply Quote 0
                  • neenor
                    neenor last edited by

                    I sought out the answer from a developer and got the following reply, so posting here in case it helps someone else:

                    To exclude pages with color or manufacture in them you can use

                    Disallow: /*?color=
                     Disallow: /
                    ?*manufacturer=

                    A  question mark in your try should be omitted as it denotes the end of the url

                    1 Reply Last reply Reply Quote 0
                    • stever999
                      stever999 last edited by

                      Hi

                      I would recommend excluding these in Google Webmaster Tools. Once logged in to your account under the "Crawl" menu you will find "URL Parameters". Find the relevant parameter in the list on this page and you can tell Google not to index these pages.

                      Hope this helps.

                      Steve

                      neenor 1 Reply Last reply Reply Quote 0
                      • 1 / 1
                      • First post
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • lukegj

                        Is the URL Matching the Page Title Important?

                        Hello I have tried searching for an answer on this but I can't get a clear answer due to the results when searching for URL title. I have just launched our second Shopify site for one of our brands. My first site launched in 2014 but when I launched I didn't pay much heed to SEO for page titles, URLs, etc so have retrospectively fixed this over time. For my Shopify site just launching I want to get it as right as possible from the start (learning from mistakes). My question is regarding URLs and what my approach should be for better SEO. So, I have a page with a Title of Newton Leather Wallets, Purses, Card Holders & Glasses Cases and the URL is https://www.tumbleandhide.com/collections/newton-leather-wallets-card-holders It was my understanding that I should try and make the URL reflect the Page Title more accurately. The problem is that this takes the character count to 77. On other pages it can be in the 80s. Will the above link be better for SEO than say just https://www.tumbleandhide.com/collections/newton I am just wary of the URL's being too long as my Moz Site Crawl is returning a lot of URLs that are too long. Thanks in Advance.

                        On-Page Optimization | | lukegj
                        0
                      • Luciana_BAH

                        Duplicate URL's in Sitemap? Is that a problem?

                        I submitted a sitemap to on Search Console - but noticed that there are duplicate URLs, is that a problem for Google?

                        On-Page Optimization | | Luciana_BAH
                        0
                      • Jaybeamer

                        Two URL's for the same page

                        Hi, on our site we have two separate URL's for a page that has the same content. So, for example - 'www.domain.co.uk/stuff' and 'www.domain.co.uk/things/stuff' both have the same content on the page. We currently rank high in search for 'www.domain.co.uk/things/stuff' for our targeted keyword, but there are numerous links on the site to www.domain.co.uk/stuff and also potentially inbound links to this page. Ideally we want just the www.domain.co.uk/things/stuff URL to be present on the site, what would be the best course of action to take? Would a simple Canonical tag from the '/stuff' URL which points to the '/things/stuff' page be wise? If we were to scrap the '/stuff' URL totally and redirect it to the 'things/stuff' URL and change all our on site links, would this be beneficial and not harm our current ranking for '/things/stuff'? We only want 1 URL for this page for numerous reasons (i.e, easier to track in Analytics), but I'm a bit cautious that changing the page that doesn't rank may have an affect on the page that does rank! Thanks.

                        On-Page Optimization | | Jaybeamer
                        2
                      • toxicpls

                        Post url not matching with post title ( wordpress)

                        I have this site called searchoflife.com on which I have noticed the post urls are not matching with the post title. For Example:Post Title - A Dialogue With NaturePost URL - http://searchoflife.com/dialogue-nature-2013-09-12 Words like 'A' and 'with' are not present in the post URL. This has been the trend since a few days. After investigating I found out that it was due to my plugin SEO ultimate which is actually creating post slugs automatically for the post urls. So my question is whether it is advisable to use post slugs instead of the full post url. Does it affect the SERPS for my site?

                        On-Page Optimization | | toxicpls
                        0
                      • bricerhodes

                        How do i block an entire category/directory with robots.txt?

                        Anyone has any idea how to block an entire product category, including all the products in that category using the robots.txt file? I'm using woocommerce in wordpress and i'd like to prevent bots from crawling every single one of products urls for now. The confusing part right now is that i have several different url structures linking to every single one of my products for example www.mystore.com/all-products, www.mystore.com/product-category, etc etc. I'm not really sure how i'd type it into the robots.txt file, or where to place the file. any help would be appreciated thanks

                        On-Page Optimization | | bricerhodes
                        0
                      • mtgconsulting

                        Incoming Search Terms

                        Hi guys, I saw a blog post recently where the author added a list of "incoming search queries" to the bottom of his post, obviously to improve the post's ranking for those terms. On one hand, I suppose it it does help users find that post. On the other, it seems lazy and somewhat dodgy, but I haven't found any opinions on it elsewhere and have not seen this practice in my experience. What're your thoughts? Outright search engine manipulation? Cheers, Carlo SCWYt

                        On-Page Optimization | | mtgconsulting
                        0
                      • rohanarora536

                        Which is Best Practice for creating URLs for subdomain?

                        My website is related to education. We have created sub domains for all major colleges, universities & Entrance exams like Gre, Toefl ETC. for eg:  amityuniversity.abc.com (Amity is Name of University ) Now if have to mention city name in URL as well (college is located in multiple locations) amityuniversity-delhi.abc.com
                        amityuniversitydelhi.abc.com Now my Q is can we use hyphens in sub domains if we have to add city name or shall we create without using any  hyphens. In Directory  structure we can always separate words with hyphens, can we follow same practice in subdomain as well Which is a  best URL for subdomain amity-university-delhi.abc.com
                        amityuniversity-delhi.abc.com
                        or amityuniversitydelhi.abc.com

                        On-Page Optimization | | rohanarora536
                        0
                      • CommercePundit

                        How to Define Best URL Structure for Product Pages?

                        I am working on my website to edit structure with help of Google's search engine optimization starter guide. There is really good instruction to define URL structure which help us to perform well over Google's organic search. I have resolved issues regarding category pages but, I have confusion to define best URL structure for product pages. My website's product page URL structure is as follow. http://www.vistastores.com/marketumbrellas-californiaumbrella-slpt758-f13-red.html http://www.vistastores.com/homefurniture-winsomewood-93630.html URL structure is constructed with following terms. 1. Root Category Name (Market Umbrellas or Home Furniture or ....) 2. Brand Name 3. Manufacturer Part Number I am not happy with this structure and also not performing well over Google's organic search. I am thinking to include product name or title tag in URL after root domain. But, it may create very long URL and create issues in organic search display. Does it really matter to perform well over Google's organic search? How can I define best URL structure for product pages?

                        On-Page Optimization | | CommercePundit
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.