I've seen so many sites with blogs and social media accounts which are hardly ever updated e.g. blog posts that are more than 6 months old. It really makes you think they don't look like they could be bothered. I think seeing that a company is active on social media etc gives the impression that they are active and therefore makes your site look more up to date. I therefore don't think it's just the content quality that's relevant.

One of my clients sells lingerie and with it being lingerie there are a fair few photos of bottoms and some exposed breasts. Gosh.

Anyway I know how this affects Adwords campaigns - Google classifies the site as 'adult' and your ads don't show anywhere.

I also know how it affects image searches. However how does it affect text seaches?? Are rankings demoted because of nudity? I've worked with a clothing site with some nudity on it before and this didn't affect it, but would love to hear from anyone with specific experience of thisThanks

There certainly is a right answer to my question - I already posted it here earlier today:

Disallow: /*?color=
 Disallow: /?*manufacturer=

Without the $ at the end which would otherwise denote the end of the URL.

It's not Google's index that I'm interested in in this case, it's for the MOZ reports. Moz was including over 10,000 'pages' because it was indexing these URLs. Now I know how to edit the robots.txt Moz will be prevented from indexing them again (we only have around 2,000 real pages, not 10,000)

I sought out the answer from a developer and got the following reply, so posting here in case it helps someone else:

To exclude pages with color or manufacture in them you can use

Disallow: /*?color=
 Disallow: /?*manufacturer=

A  question mark in your try should be omitted as it denotes the end of the url

When I look through my MOZ reports I can see it's included 'pages' which it shouldn't have included i.e. adding filtering rules such as this one http://www.mydomain.com/brands?color=364&manufacturer=505

How can I exclude all of these filters in the robots.txt? I think it'll be:

Disallow: /*?color=$

Is that the correct syntax with the $ sign in it? Thanks!

I've seen so many sites with blogs and social media accounts which are hardly ever updated e.g. blog posts that are more than 6 months old. It really makes you think they don't look like they could be bothered. I think seeing that a company is active on social media etc gives the impression that they are active and therefore makes your site look more up to date. I therefore don't think it's just the content quality that's relevant.

There certainly is a right answer to my question - I already posted it here earlier today:

Disallow: /*?color=
 Disallow: /?*manufacturer=

Without the $ at the end which would otherwise denote the end of the URL.