When Moz provides an on-page grade report card, what tells Moz which keyword to grade for?
-
I just started working with the on-page grader and of couse am particularly interested in fixing my pages with not so stellar grades. Can someone tell me how SEO Moz decides what keyword to grade a page for? I receive a report each week that tells me how many pages I have with A's, B's etc. But what tells Moz to grade a page for a particular keyword? Is it the first keyword listed in the meta description?
-
They're automatically chosen. If the keyword is ranking in the top 50 of your preferred search engine, the keyword is added. We have some more information at http://moz.com/help/pro/on-page-reports that should help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz Keyword Tool Monthly Volume
Ive recently put together a Keyword List of about 100 keywords on the Moz Keyword Explorer tool. One keyword, aerial filming, stood out as very low search volume of 51 - 100. I took the same 100 keywords and passed them through the Google Keyword Planner by Google AdWords. Aerial Filming has an average search volume of 1k - 10k according to the Keyword Planner. Even though Keyword Planner gives me a range of 1k - 10k, the lowest number is still 10 times higher than what the Moz Keyword Explorer was indicating. This drastic difference of volume was consistent across all 100 keywords. All of the Monthly Volume numbers were divided by 10. Why does Moz Keyword Tool display a search volume that is 10x less than what Google Keyword Planner is suggesting?
Moz Bar | | fictionarts0 -
What is a Good Keyword Volume Score?
Hi All! Continuing my series of discussions about the various keyword scores we use here at Moz (previously: Keyword Difficulty & Keyword Opportunity)... Let's move on to Volume. Volume in Moz's tools is expressed in a range, e.g. Bartending Certification has volume of 201-500. These ranges correspond to data we have suggesting that in an average month, that keyword is searched for a minimum of X to a maximum of Y (where X-Y is the volume range). We use clickstream data as well as data from Google AdWords and then some PPC AdWords campaigns we run and have access to when we build the models for our volume data. As such, we've got very high confidence in these numbers -- 95%+ of the time, a given keyword's monthly search volume on Google will fall inside that range. If you want to see all the nitty gritty details, check out Russ Jones post on Moz's Keyword Volume and how we calculate it. As far as a "good" volume score -- higher is usually better, as it means more demand, but lots of keywords with low volume scores can also add up to strong traffic when combined, and they may be more relevant. Capturing exactly the audience you want that also wants you is what SEO is all about. p.s. When Keyword Explorer or Moz Pro gives you a "no data" or "unknown" volume number, it may just mean we haven't collected information from our clickstream providers or AdWords crawls, not that the keyword has no volume (though it sometimes means that, too, we just don't know yet). One way to verify - see if Google Suggest autofills it in when you type in the search box. If it does, that's usually a sign there's at least some volume (even if it's only a few searches a month).
Moz Bar | | randfish11 -
Moz Content --- for SEO or simply user engagement?
What is the primary function of Moz Content? It looks like it is most useful for managing content as a user engagement tool. Our content strategy is centered on boosting organic placement - with user engagement as a nice but unessential side product. Besides providing general descriptive details of a site's content / authorship - how can Moz Content help with SEO?
Moz Bar | | cvonhassell0 -
Does Moz's keyword tool pull data from your IP address?
Does anyone know how Moz's keyword tool pulls their keyword ranks? Do they take it based off of the IP (history and cookies) that is being used? I am trying to find a way to collect keyword data that is neutral and not based off of my previous searches, etc. TIA
Moz Bar | | ReviveMedia0 -
Google ranking by keyword for website
Hi, i am wondering if there is a function to check page ranking on google for a specific keyword/s for our website using MOZ. Thanks
Moz Bar | | andrewlos0 -
Has MOZ stopped including Text to Code Ratio?
My Moz extension no longer displays text to code ratio. Anyone else encounter this or know why it's gone? I see it in videos and descriptions and I used to see it in my extension, but it is no longer there.
Moz Bar | | dan.bertone0 -
Bulk keyword upload feature for Rank Tracker?
Is there a quick way to bulk upload a bunch of keywords to Rank Tracker without having to add one at a time? Also, once I get them in there, will they be there each day? Thanks!
Moz Bar | | Ibro0 -
Comparing details of current on-page grade reports with previous reports
Hi Whilst i've set up reporting for on-page grader when it comes through on report it just shows any changes in grade and rank, what i also want to look at is changes in the detail/components of current report compared to previous reports, is this possible historically (over the previous reporting periods) ? There doesn't seem to be any kind of archive that i can find to previously carried out on-page grade report ? Cheers Dan
Moz Bar | | Dan-Lawrence0