Prioritising campaign issues
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HI Guys,
Im just going through the data from our campaign I and I see we have the following.
** Too Many On-Page Links 10 000**
Duplicate Page Title 8700
Duplicate Page Content 8000
Missing Meta Description Tag 1800
In terms of remedying, what do I need to prioritise? For instance does google penalise you more for duplicate URLs or more for too many links on page links? I look forward to hearing from you
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I have to second Miki on this. If I were you, I would take it:
- Duplicate titles
- Duplicate content
- On-page links
- Meta descriptions
The on-page links issue may be diluting your link juice, but duplicate titles and content could actually be affecting your indexability. There's likely overlap between the duplicate titles and duplicate content problems, so fixing titles may take care of a lot of the duplicate content; wrap up what's left after the titles are fixed. Take care of the missing meta descriptions after these more systemic issues have been addressed.
Good luck!
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I would focus on the Page Title, and Duplicate Content stuff first.
The description tag won't hurt or help your ranking, it will just have an effect on your CTR.
Once you go through the Title & Content, start remedying the # of links.
Hope that helps.
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