Your tips on giveaways/competitions.
-
Hi guys i would like to hear what your tips are on keeping the "professional" competition enterers from flooding your facebook competitions and how you attract quality entries.
I've noticed by looking at entry profiles on Facebook roughly 90% of entries i'm receiving are the "stay-at-home-mom-self-proclaimed-professional-competition-enterer" that do nothing other than enter competitions all day...every day.
Are they still of any value in your opinion? (other than driving traffic to your site etc)
Ciao,
Immanuel.
-
Just thought I would mention a few things I have tried in the past. Same competition and prizes
Firstly - I sent out an email version of a newsletter with the competition. I had 1 response to the competition.
Secondly - I send out the same newsletter to 300 people in hard copy - I received 50 entries.
Thirdly - I put the competition on Facebook. Received an overwhelming response - most by referral from other people entering. I end pulling it off Facebook as it was attracting people from outside my target market. These competitions are listed quickly on competition websites.
So in answer to your question - if your target market is stay at home mums then facebook is a great tool.
What exactly is your objective for the competition. Is it
a) To promote your brand to your existing client base
b) Gain new potential clients.
c) Grow the number of facebook likes your business has.
Depending on your objective will depend on your strategy.
If you are in a specialized technical industry ask for 50 words on a particular item / industry vision. This will weed out a lot. Those it doesn't you can usually pick up if they do / do not know what they are talking about.
Maybe you could post the competition on Linkedin - at least then you have a better fit for your target market.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hi guys, I need to create a subscribe end-off to my YouTube videos. I need something like this - https://www.youtube.com/user/SeattleCoffeeGear - where the red gear at the bottom pops up with a bright red "subscribe" CTA. How do I do this?
Hi guys, I need to create a subscribe end-off to my YouTube videos. I need something like this - https://www.youtube.com/user/SeattleCoffeeGear - where the red gear at the bottom pops up with a bright red "subscribe" CTA. How do I do this?
Social Media | | Bev.Aquaspresso0 -
Recommendations for a collaborative workflow for an integrated content marketing / social media campaign?
We are currently using an excel spreadsheet that is a homemade checklist of all of the various places we want to post. We take one topic, and we make various formats (video, promotional image, blog article, press release) and we list all of the posts we want to make in all of the channels (Twitter, LinkedIn, FB, instagram, pinterest, etc.). Is there any articles that describe a more streamlined way to do this? We have tried basecamp but looking for other options. We have a small team of about 5 people that collaborate to design, write, and post the content. I was looking for an article that describes the workflow that might simplify the communication and execution of this process. Thanks!
Social Media | | larahill1 -
Changing FaceBook Username / url - do you retain your likes/fans
hi just a quickie, anyone know off hand when you change your FB username/url do you retain or lose the likes/fans ? cheers dan
Social Media | | Dan-Lawrence0 -
Is it possible to Merge a Google+ Page with Google Places/local Page on G+
I have seem to have a problem (well think its a problem!) We have a google+ page for our website/ brand (which is verified) and also seem to have a separate google places G+ page (the one with just two tabs at the top.. Photos and About). When you google our brand, google has added a google+ page link but this links to the places one and not our social g+ page. Is it possible to merge these two pages into one? ps i have added rel="publisher" directing to the main google+ page (not local) on the home page and the local G+ page is not verified. Ben
Social Media | | QGS770 -
2013 - Google Places/Business to Google Plus Local
Hi, Much of the reading I've done has suggested that existing Google Places/Business Page (with "About" and "Photos" on top) will be automagically "upgraded" to Google Plus Local pages (with "About" and "Photos" and "Reviews" and all the other Google Plus items). However, is there a way to force an upgrade? I have a Google Places/Business Page and when I go to "manage page" it basically wants me to create a separate Google + Page for the Business. Is this the correct thing to do? Do I need to create a Google + Page for the company first, and then try to merge the Places listing with the new Google + Page for the business? Thank your for helping me clear this up!
Social Media | | Titan5520 -
Any developers (php/wordpress) out there? Quick question.
This question is directly related to SEO, but I wanted to see if there was any wordpress / php pro's out there who wouldn't mind helping me with a few quick things. The biggest one is I'm trying to move this facebook like button from where it is to the line of sharers above it. The sharers are being put in by the digg digg plug in, and the facebook button is being put in by the facebook plug in. You can see it on my site, or on this plug in. Thanks! gEOa
Social Media | | NoahsDad0 -
Best option for Facebook Page/Usernames?
Hey guys My first post here! currently trialling seomoz and impressed so far 🙂 My question relates to a choice of Facebook page/username for a client whose preference is to refer to their online business name by the domain name, where this business name includes his two most important keywords. So as an example: firstsecondthird.co.uk Now in terms of seo that's fine as search engines factor in keywords in the domain name, and even referring to domain name in website copy does not seem to pose too many issues. However on Facebook I've noticed that if we go with page name of: FirstSecondThird (obsiously we can't add .co.uk - I've used camel case for readability) then when using the facebook search the page does NOT get listed for any of the keywords as it appears it only matches on whole strings. So I'm going to recommend that he changes Faceook page name to First Second Third (with spaces) even though client does not really like this option. Do you guys think that makes sense? Also if I do make that change should I also go with fixed Username of First-Second-Third i.e. with hyphens or stick with one long string i.e. FirstSecondThird, which matches the domain name? Any advice appreciated. PS hope this is under right topic- several others seemed applicable Thanks
Social Media | | redactuk0 -
Youtube SEO: Does your channel name / user name matter?
My predecessor left me a gift of what is arguably the worst kind of Youtube channel name: Our company's name condensed to an acronym with some additional gibberish that may or may not have meant something to her. In short: Our channel name will never be searched for, will never provide any ranking boost. Now our Youtube success has been very marginal so far: 31 subscribers, 7,300 video views. Given that situation, should I seriously consider scrapping my channel and starting something new with a keyword targeted channel name? Or does channel name matter so little that I should hold on to my 7300 video views?
Social Media | | AdoptionHelp0