Rich Snippets - Aggregated Review in Organic Search
-
Hi All,
Let’s say you are a service provider such a Garden Landscaper, and over time your customers have placed reviews on Google Local Places.
As part your sites redesign your looking to implement "Rich Snippets Aggregated Reviews". Your organic natural search results should include the reviews; aggregated star picture, aggregated review value and total reviews.
Question #1 Is this possible?
#2 What is the best way of achieving this via Wordpress as a plugin?
#3 Do you need to file for consideration via Google?Any other useful advice will be appreciated.
Thanks Mark
-
You should be able to use the Google Places API to include ratings and reviews.
Or you can check out how to Embed Google+ Local Business Reviews On Your Website In 3 Easy Steps - which might be easier than tinkering around with their API.
Hope this helps.
Mike
-
Hi Mike,
Thank you for your response.
I have another related question:
Can you pull the review metrics from Google Local Places in readiness to publish on your website?Thank you in advance
Mark
-
but can't be one that's iframed or scripted from an external source?
-
It doesn't have to be through Google's review system.
Google can pull in reviews from Yelp, Citysearch, Yahoo Local, Bizrate, PriceGrabber, Epinions, etc.
Here is an example of how Google is pulling in reviews for Home Depot.
Mike
-
follow-up question:
Can reviews on our website through a 3rd party review app be used in rich snippets? or does it have to be google reviews?
-
Hi Mark,
To answer your questions:
-
Yes. That said, Google does not guarantee they will even use your rich snippets, "Rich snippets improve the web for everyone, so Google encourages webmasters to mark up their content (or use a Merchant Center product feed) to give us structured information about your data whenever appropriate. While we don't guarantee that we will always use this information, we will check your site for marked-up content when we crawl it."
-
Sorry, I don't know if Wordpress has a plugin; however, you just need to follow Google's Rich Snippet Guidelines.
-
You do not need to file for consideration. You do need to follow Google's Rich Snippet Guidelines and you can use Google's Rich Snippet Troubleshooting Guide if you do not see your snippets appearing.
Hope this helps.
Mike
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reviews not pulling through to Google My Business page
OK, a local SEO question! We are working with a plumbing company. A search for (Google UK) shows the knowledge panel with 20+ reviews. This is good! However, if you search for "plumbers norwich" and look at the map, thecompany is on the third page and has no reviews. I've logged into Google My Business, and it says the profile is not up to date and only 70% complete with no reviews. This is odd, as there was a fully complete profile recently. Any ideas on how best to reconcile the two? Thanks!
Intermediate & Advanced SEO | | Ad-Rank1 -
Schema Review For Attorney wordpress website
I have a wordpress website for an attorney. I would like to implement schema markup rating/review. My client has really good reviews and I want to show the 5 stars in the SERPs. His rating is 5 out 5 stars. There are different plugins that are good only to leave a review, and the stars would only appear only for that review page in the SERPs. I would like the home page to have the stars in the SERPs. Is there a way to get it done? Thanks!
Intermediate & Advanced SEO | | Armen-SEO0 -
How do we preserve images in google search after CMS migration?
Hi Folks we are about to migrate to a new CMS (bigcommerce/volusion type of thing) are are advised that we will preserve our google love for our old URLS with 301 re-directs. OK but what about images that show in search (we have a lot of our images show up high in relevant google image search) will this method work the same or should we do something else to keep the image benefits? many thanks Tom
Intermediate & Advanced SEO | | tomnivore0 -
Does site size (page count) effect search ranking?
If a company has a handful of large sites that function as collection of unique portals into client-specific content (password protected), will it have any positive effect on search ranking to migrate all of the sites to one URL structure.
Intermediate & Advanced SEO | | trideagroup0 -
Organic search traffic dropped 40% - what am I missing?
Have a client (ecommerce site with 1,000+ pages) who recently switched to OpenCart from another cart. Their organic search traffic (from Google, Yahoo, and Bing) dropped roughly 40%. Unfortunately, we weren't involved with the site before, so we can only rely on the wayback machine to compare previous to present. I've checked all the common causes of traffic drops and so far I mostly know what's probably not causing the issue. Any suggestions? Some URLs are the same and the rest 301 redirect (note that many of the pages were 404 until a couple weeks after the switch when the client implemented more 301 redirects) They've got an XML sitemap and are well-indexed. The traffic drops hit pretty much across the site, they are not specific to a few pages. The traffic drops are not specific to any one country or language. Traffic drops hit mobile, tablet, and desktop I've done a full site crawl, only 1 404 page and no other significant issues. Site crawl didn't find any pages blocked by nofollow, no index, robots.txt Canonical URLs are good Site has about 20K pages indexed They have some bad backlinks, but I don't think it's backlink-related because Google, Yahoo, and Bing have all dropped. I'm comparing on-page optimization for select pages before and after, and not finding a lot of differences. It does appear that they implemented Schema.org when they launched the new site. Page load speed is good I feel there must be a pretty basic issue here for Google, Yahoo, and Bing to all drop off, but so far I haven't found it. What am I missing?
Intermediate & Advanced SEO | | AdamThompson0 -
Rich snippet star ratings appearing and disappearing
For nearly a year, our physician profile pages have been successfully displaying rich snippets in Google search results. Nothing has changed on those pages, but the stars recently vanished from Google. Example of a physician profile: http://www.realpatientratings.com/Lori-H-Saltz/ We added some new content pages in a different schema category, and those new pages actually do have rich snippets showing in Google search results. Example of a new product page: http://www.realpatientratings.com/breast-augmentation-reviews.html Furthermore, the Google Webmaster Tools Structured Data report has me convinced that the Physician profiles aren't coded correctly because it doesn't appear to recognize the Review or Aggregate Rating counts. But the official Structured Data Testing Tool says all is correct. My instinct is that the code isn't quite right on the physician profile... but I'm not a developer. I need help identifying the source of the real problem. sFMua7y AUKfkjp
Intermediate & Advanced SEO | | realpatients0 -
The right way for review count?
Hi, I have a question that kinda bothers me for a while now and would love to hear you guys thoughts on this matter. One of the categories in my websites is services reviews, for example:
Intermediate & Advanced SEO | | Ouzan
http://www.websiteplanet.com/review/questionform/ Recently we upgraded the site and gave users the option to write their own review as well. Now as you can see, the way it works is that we write a very big and informative/professional review ourself and in addition we give users the option to write their own reviews and share their experience with the service. Now My question is:
There is the itemprop-review count thingy, now we did it so if 0 users wrote a review it will show 0 reviews on the count.
Is it correct? (Feel free to check the site code yourself)
Or is it wrong? because their is actually 1 review (our editors review) I hope I explained my self well...
If not, please let me know what is unclear. Thanks!0 -
Block search engines from URLs created by internal search engine?
Hey guys, I've got a question for you all that I've been pondering for a few days now. I'm currently doing an SEO Technical Audit for a large scale directory. One major issue that they are having is that their internal search system (Directory Search) will create a new URL everytime a search query is entered by the user. This creates huge amounts of duplication on the website. I'm wondering if it would be best to block search engines from crawling these URLs entirely with Robots.txt? What do you guys think? Bearing in mind there are probably thousands of these pages already in the Google index? Thanks Kim
Intermediate & Advanced SEO | | Voonie0