Duplicate Content issue: Amazon book review & company blog
-
Can my site be penalized for including a book review verbatim in my blog that I also post on Amazon? What are the steps I need to take? I have written a book review that I want to post on Amazon. I am also planning to create a blog post and include the exact text of the review within the post which I will then also promote on my social channels. What do I need to watch out for in terms of duplicate content? Is there a sequence I should follow? We have the rel=canonical tag on our site which is WordPress.
-
Thanks so much for the thorough answer, Paul. I was hoping I would get answers like these so I can go ahead. I appreciate your comments about ranking although, I am not sure I am concerned about that so much in this instance. I'll have to give it some thought.
-
Thank you, Martijn. Just the answer I was hoping to hear.
-
Agree with Martin - a single page like this won't be a problem as far as something like Panda penalising for dupe content.
However the challenge will be to get your page rank for the terms in the review ahead of the Amazon page (which is on such a strong domain that it will overpower your own page). To give your page the best chance, you'll want to publish your post that includes the review first, making sure you've hit all the on-page optimisation. It would also be good to have additional text to add to the review - an intro paragraph and summary for example. Then wait until it has been indexed in Google, while building at least a few links to your page - social mentions are great for this, as you mention.
Once your own post is indexed and ranking (do a search for a specific phrase from your review, for example) then you can post it on Amazon, This way, hopefully the search engines will have enough cues to recognise that your blog page was the first and definitive source for the review. Doesn't' always work but this gives you the best shot.
Nothing about canonicalisation on your blog page is going to help with this process. However, it certainly could be beneficial to have rel=author attribution from Google+ implemented on your blog.
Hope that helps answer the second part of your question?
Paul
-
Hi Gina,
No you won't get penalized for only copying the review about a book on your blog while it's also on Amazon. It's only one page so Google won't make this a huge problem for your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content Marketing - what to post on their facebook page
Hello, I'm doing content marketing for an article that is helpful in our industry. When I'm building a relationship with a website, on Facebook I first like their page. Then, I'm liking and sharing a couple of recent posts that stand out and are related to our site. Should I read their recent blog posts and comment on their facebook page thanking them that what I read was helpful while posting a link to their blog post? Or should I post something else on their facebook page? Or should I not post on someone else's facebook page? Thanks.
Social Media | | BobGW0 -
Value in content from website being shared across social media?
I asked this question a couple of days ago. Would be great if anyone has some good insight: I write content on my site, which I immediately share across Twitter, FB and Google+. Will Google view me as active on social media with this onsite content I distribute across social media sites (basically creating duplicate info across social media, which already is on my site) or will I be seen as less active on social media since I do not write original content on the social media sites, but rather use content from my site and distribute across social media.
Social Media | | knielsen0 -
Is it wise for employees to be tied to a company's content with rel=author?
We're an e-commerce company that sells consumer goods. We are launching a blog that will have advice, tips, etc. on topics related to our industry. I'd like for us to implement rel=author on the content. If we rel=author the content to an employee, what are the possible repercussions if that employee leaves the company? I know the markup is pretty new and hasn't been widely implemented, but has anyone dealt with this?
Social Media | | CMC-SD0 -
Anyone else having issues with Twitter?
Our usual reports are not being pulled from Twitter. Is anyone else experiencing a problem with this?
Social Media | | adamlewis100 -
Increasding the number of Tweets & FB Shares
Just asking for advice / strategy on increasing the number of tweets & Facebook shares to a particular domain. We're seriously lacking in this department and I'm not exactly sure how to get started as we're a B2B services company. We're languishing on page 2 of Google where all the other stats look good enough for us to be in the top 5, tweets and FB shares are 1 and 1 respectively. Any advice gratefully received - we also have a small budget set aside for an expert to provide a ranking strategy if anyone's interested. Many thanks in advance, Tony.
Social Media | | posh_tiger0 -
Linkedin Company Profile
Hello mozzers, I have a question, for example if we see the seomoz company profile on linkedin, we see the number of employers, and for my company, can't see the number of employers on the public, what is reason? Maybe seomoz is using pro-membership on linkedin? or is doing the linkedin automatically for the employers who are registered with mail at domain name official of company. How to do this..? to see number of employers on public-profile, not on the right side, but on the content, at seomoz you can see the latest 5 new employers. Thanks
Social Media | | leadsprofi0 -
Best place to have blog reside
So... I have a fairly new wordpress blog at myblog.com, but the ultimate goal is to drive traffic and increase rankings for mysite.com. With the rise of twitter/facebook influences do you think best to migrate the blog to a directory within www.mysite.com aka www.mysite.com/blog and then 301 direct all the existing pages to the new pages created or is it better to keep the 2 domains seperate and then just have links in the navigation of both sites to each other? My initial thoughts are to incorporate it within www.mysite.com/blog but not 100% sure? Quick follow up question.. Is there an easy code snipit to add to the .htaccss file to 301 direct myblog.com to mysite.com/blog? Thanks for any help and thought on this! John
Social Media | | JohnHerrigel0 -
Working with 3rd PArty Social Media partners / paid blogs
Hi there! We are an ecommerce company based in the UK and are an online butcher. We are looking to further our contribution and authority in a social sphere, in particular develop relations with bloggers and social sites who are realised to have authority in our sphere (food / meat). At present we are active in the usual (Twitter, Facebook etc) and have over 1000 likes and followers. We also have a cool blog which can be found at <cite>www.donaldrussell.com/weblog/index.html</cite> We are looking at our content and would like to share this with other bloggers in return for backlinks and visits from these blogs, and in turn improve our pagerank and SEO ratings. I have been offered the chance to work with EBuzzing, who claim to get your content published and referred to but you have to pay these "bloggers" for the privelage. Is this a good way of furthering our social strategy in the short term, or is this the wrong way to go and do search engines devalue these links? My preference is to organically grow our presence through becoming a valuable contributor and have alsways strongly advocated this, however Ebuzzing or other simillar services sound too good to be true! Are they? Hope you can help me, and look forward to your thoughts. Many thanks Gary
Social Media | | DonaldRussell0