How do Infographics provide links? (example inside)
-
Hi,
I don't get it...
I've encountered the following infographic that seemed to do well: http://www.brilliance.com/4cs-of-diamonds-infographAs you can see, the page has thousands of social shares from Tweets to Facebook and obviously Pinterest. However, when I placed this page on Open Site Explorer (click to view) I see only 9 external links and page authority of 28/100. And this seems to me like a successful infographic.
Any explanations?
Thanks
-
Seems like a nice enough graphic to me. Perhaps the target audience is inclined to share socially and not necessary link. That's very normal.
9 linking root domains is decent and there are probably lower quality ones not being displayed by Open Site Explorer.
Pinterest would generate links but you usually won't see this flooding the results in Open Site Explorer, probably due to crawl depth of OSE and similar factors - most of the shares just aren't important enough to index.
-
What do you mean by "In terms of links, alot get linked to the home page as the source and some to the image url."
Do you mean that due to an infographic on an internal page other sites often link to the homepage of the infographic owner?
Also, as I mentioned I was surprised, as you can see from the amount of the social shares this infographic did had ncie buzz (maybe still does). However the amount of links I could locate is ok nothing more and also the PA by MOZ OSE is only 28... Looks weird to me. Makes me wonder...
-
Not all infographics that are made are for links, that one in particular was a sales tool but it still drives nice links , shares , and traffic.
In terms of links, alot get linked to the home page as the source and some to the image url.
-
Why not check for yourself? Same logic. Put image URL in to image search, but this time add site:pinterest.com to the end.
Not thousands, but there are some. You can now check the source of those page to see whether there are followed links or not.
-
What about Pinterest? Does it generate links? I would have expected to see 1000 links from Pinterest alone...
-
If you put the URL of that image in to Google's search by image you get this list of results of where else that has been us3ed http://goo.gl/mkAdJW
If you go down that list you will find that the majority of those sites then link back to the originating site by way of a credit. Voila - links!
So the process there was most likely to produce a list of sites that might use the infographic and contact them all to offer it (requesting a link by way of credit). It's an effective method in terms of the number of links that can be generated from it, but it doesn't create the best overall link profile. A lot of the links can be from pages that drop off quickly or from sites that link out to almost anything. It also creates a very definite pattern. Not to be overdone, but it does still seem to work.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sitewide links causing problem
Hello, I've had a couple of people look at the backlink profile for nlpca(dot)com and tell me that there were a lot of sitewide links with non-branded anchor text. The spreadsheet is [here](http://thewealthymind.com/wp-content/uploads/2013/03/anchor-text.xls). Actually, because of our company name, all sitewide links have branded anchor text except for http://www.iepdoc.nl
Moz Pro | | BobGW
http://www.ionut-ciurea.com The term "NLP" is not ranking for us, we should be on page 1 or 2. Also, we used to be sitelinked for "NLP California" and aren't anymore. Notice that "nlpca" splits into "nlp" and "ca" for California. Could you look and see if it is just those 2 sites and if all we need to do is contact them to change to branded anchor text. Or if it's something else to get back our rankings for "NLP" and our sitelinks for "NLP California" Thank you0 -
Why are my external links not showing?
I've had Pro long enough to get at least two weekly crawls and yet no external links are showing (which do absolutely exist). Why would this be?
Moz Pro | | SearchAppeal0 -
Links (external and total) have significantly decreased in 1 month from August to October - why?
Greetings, After comparing a few stats in one of my campaigns, I noticed that External Followed Links, Total External Links, and Total Links significantly decreased from August 29th to when I just checked them a few days ago (October 3). Any ideas on why this happened? For example, Total External Links went from 50,589 to 39,203. Any help is much appreciated. Thanks in advance! Jenny
Moz Pro | | Jenny86753090 -
Why are inbound links not showing up?
I'm new to SEOmoz but have a question regarding inbound links that I don't see posted in the forum. In order to become more familiar with SEOmoz tools, I've been checking out sites that friends and family members have created as practice. Things have been going really smooth until I came across a 2+ year old page that should have included an inbound link from wsj.com but said link is not appearing in OSE for this page. Background: A friend of mine has a (basically) defunct blog that had a pretty well trafficked posting in 2009. However, when I use OSE to check out both the domain and page inbound links, I don't see the aforementioned inbound link from wsj.com. Why is that? Or, it's insanely late - am I missing something? Friend's blog posting: http://bcclist.com/2009/04/21/craigslist-killer-megan-philipcom-removed/ WSJ posting with a link to my friend's blog (4th paragraph...anchor text = "taken down"): http://blogs.wsj.com/digits/2009/04/21/who-is-megan-mcallister/ No rush. Again, I'm doing this as practice and being new to the site, I figure I'm overlooking something. Any feedback would be greatly appreciated. Thanks!
Moz Pro | | ICM0 -
Need a Google Doc That Imports List of Links From SEOMoz API
Does anyone have one they'd like to share. I've seen the great ones by Tom Anthony but I am looking for the list of the first 1000 links that are available as part of the free API to be brought back into a Google Doc.
Moz Pro | | belasco0 -
What is the difference between followed/no followed/ internal/ external links? And how do i improve them?
Am on a beginner level of SEO and as a pro member when i ran a report for my site i found some basic terms used. Can anyone please let me know what exactly is the difference between these terms and how important are they and how do i improve them?. or please let me know a source to find out.
Moz Pro | | NikhilM0 -
Forum posting link building
Is answering questions on yahoo answers and forums genuine link building opportunity? I dont mean spamming much, but being a genuine member of the forums
Moz Pro | | CompleteOffice0 -
Best place to start link building
I am new to SEO and want to start doing some link building using SEO moz to help. I am looking for pointers on where to start. Our business is www.hairbowcenter.com and we sell ribbon and hairbow supplies. We are lacking a lot of good links and I wanted to start focusing getting more. What tools should I use and where do I begin. I noticed our Pagerank is only 1 for our site and I want to get that up as well.
Moz Pro | | tbanwart1