Has the World moved on or is it in the same place?

[AshShep1]

The question is, do I build my personal profile or company brand profile?

I blog, I tweet, I facebook, I G+, I use LinkedIn, I have accounts with other social media platforms and I am still not sure whether the most effective route to drive traffic is to use my personal or brand profile!

My face is v much part of the brand (launched June2013), I have a Disqus account in the brand name and i have joined other communities in both brand & personal names - it occurred to me whether I am diluting my overall "authority" by using both.

It also occurred to me that when signing up to new forums by using my brand Twitter account to register this will leave all comments as the brand, when perhaps others will be looking for a "real person"?

Previous advice sometime ago was to use both, but I wondered whether expert thinking had moved on?

Thanks

Ash

[Oren.]

I can't seem to load your page at this moment, but I would generally recommend trying to tie your brand to yourself.  For example -- When someone offers a helpful answer on Moz (or a personal finance blog, or whatever else) users are inclined to see who they are.  In your case, if you're providing useful financial information over the appropriate social channels then people will be interested to see who you are.  Your experience and the quality of your responses will draw people to your brand, as you have built some trust with the users.

TLDR: Your name is old and experienced, but your brand is a new player in a crowded space.  Use your name to draw people to your brand

Hope that helps.

[AshShep1]

Hi Oren its a personal finance brand www.over50choices.co.uk, I am the face of the brand as we want to build credibility from my 30 years in the industry.

[JMacSupply]

Also, someone who I follow for this type of stuff is Gary Vaynerchuk - follow him on FB/twitter and check out his website. http://www.garyvaynerchuk.com/

He is unbelievable.

His mindset and advice will surely help you figure out your social media strategy.

[JMacSupply]

Agree with Oren - finding the right balance should be majorly dependent on your company and/or profession.

[Oren.]

Can you get into a little bit more what you do?  If your company is just you, or you yourself are the product (think lawyer, florist, mechanic, anything where the specific individual is important). This seems to be the case with you since you say your face is a huge part of the brand then I would focus on building your personal brand.  That being said, be sure not to neglect the company either.  Since your company is relatively new, it's important to have a strong push of promotion for each.

[JMacSupply]

I think you should use both - each when appropriate.

You should focus on building both brands - your personal brand, and your business brand - both will pay dividends.