Getting Connections to Follow LinkedIn Company Page
-
I've just started a freelance contract with a client promoting their content over social media, primarily Twitter and LinkedIn.
As I've started to manager their accounts, I noticed they have set up both a personal LinkedIn page under the company name as well as a Company Page.
The "personal" account has 330 connections but the Company Page only has 17 followers. Has anyone had success with a good strategy for quickly and effectively promoting the Company Page to the personal connections?
I'd like to actually migrate the connections over to the Company Page, which should be the primary focus.
Thanks for any help.
-
Richard and Vadim have some great points. I'd also look into an email marketing campaign to highlight some notes about LinkedIn and profile what and how your company uses LinkedIn to engage with Groups, updates, industry news, etc.
Hope this was helpful to compliment the other ideas.
Patrick -
You can also
- follow other companies on LinkedIn; some will follow you back.
- Add the page URL to your email signature
- https://developer.linkedin.com/plugins + https://developer.linkedin.com/plugins/company-profile-plugin add follow company profile to pages
Hope this helps
-
Carl,
To begin with we would throw away the "personal company page". I would hazard to guess that most people connected with that page because of the name attached to it. (Either the Owner/President or the Marketer behind it.)
Here are some suggestions though to build up the company page:
- Turn the personal page into the Owner page and use it as a ghost account.
- Have the personal profile shoot out updates and occasionally share the brand's updates.
- Engage with people using the personal profile in relevant groups.
- Have the entire company like the page.
- Use LinkedIn Ads, to promote the brand.
- Have the company use the company page to post jobs. (LinkedIn by default has you follow the brand you're applying to on LinkedIn.)
Those are some quick thoughts. Sadly there's no magic bullet, the goal is to interact and actually use the platform as it should be...but in particular posting jobs is a great way to increase it.
- Richard
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which is best for SEO: Dedicated landing pages for contests or templated page URL?
A colleague and I were having a discussion about this and wanted to get insight from the community about this. Most often we run contests on social channels, but for some we place them on our e-commerce web site - particularly those which have a universal appeal to customers since these also tend to be included in our e-mails. So our question is with regard to any links built to those contest pages, is it better to: have them point to a unique page, Example: domain.com/customer-appreciation-contest OR A reusable page/URL that can continuously be repurposed and updated for new contests. Example: domain.com/contests We discussed pros/cons of each but am curious if anyone here has insight or source that definitively advises which method is best. Thanks in advance for your thoughts!
Social Media | | ATShock1 -
Getting Google Plus brand snippet
Hi, Wondering if anyone has a checklist for getting that brand entry on the right of the SERPs? i.e from your experience how many followers you need, plus ones, where to interlink etc Here's my brands G+ if you want to check it out! https://plus.google.com/111833333168778283139/posts Thanks, Asaad
Social Media | | Asaad0 -
Google plus inner pages.
Hi my google plus profile ( rel author) is anly appearing only in the results where my home page is shown. Every time a inner page appears in the serps is without it. I added the the my profile rel author link to a google plus link I have in a site wide footer for which I assumed all the pages will be included. Any ideas for best practises? thanks very much. NIcolas
Social Media | | niclaus780 -
Have You Found Examples Of Folks Buying Twitter Followers?
Check out this article..... USA Today “Handicapper” Danny Sheridan Bought Thousands of Twitter Followers: http://www.wagerminds.com/blog/danny-sheridan/usa-today-handicapper-danny-sheridan-bought-thousands-of-twitter-followers-6096/ Seems pretty clear Sheridan, who is not a particularly compelling celebrity, is purchasing Twitter followers. I remember when he first launched his Twitter account, he offered (on live radio spots) to donate $1 to charity for every follower he received for a few months. From the article: "Buying followers is, if you think about it, the height of narcissism. You’re buying followers to dupe casual Twitter users into thinking you’re more popular and influential than you really are. In turn, you’re hoping the phony popularity will help translate into actual popularity as legitimate users flock to a seemingly ‘popular’ Twitter user." Do you believe this is becoming a problem on Twitter, and do you think it actually can help him or anyone else?
Social Media | | wattssw0 -
Google+ Business Profile, Places, Company, or Brand
We have a company with 2 offices, 1 on each coast. I was wondering what would be the best way to create a google+ business page for this to maximize them? We'd like to show a nationwide presence with 2 offices. Are there any downsides to picking any 1 of these? To clarify, there are 3 choices: local business, brand, and company. Which of the 3 would you recommend for a company with a nationwide presence and 2 offices?
Social Media | | ilyaelbert0 -
Why has SEOmoz added G+ code to multiple pages?
Hi, If you look at SEOmoz's Blog pages, you'll see they have added the G+ rel="publisher" code. On http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1708844 Google says: "A rel="publisher" link from the main page of your website to your Google+ page." Is there any benefit to putting this code into the sites template (adding it to every page of the site) when it could be added to just the homepage? Not a criticism, just curious to know how I should implement the code on my own site (concerned that adding it to the site template is a kind-of link out on every page of my site) Cheers FashionLux
Social Media | | FashionLux1 -
Facebook Fan Page Title
I am creating a new fan page for my company. The page will definitely begin with my brand name. Is it a good idea to add keywords after the brand name (3-4 word short description of what the brand is) or is it better to keep the name just the brand? Thanks!
Social Media | | theLotter0 -
Help with Brands Facebook page
Hi Guys I desperately need help on this one.......I have taken over the management of a Brand's facebook page and have some concerns as to how it was setup. The account was opened by an individual that has a personal account but they did not open the brands page from their personal account...instead they used a slightly different email address and opened a new page business account. I am not able to comment on any comments on this account and i am assuming it was as a result that there is no "profile" (not sure). Should i go ahead and create the profile with the details of someone at the brand? or how should i proceed to rectify this......am i not able to comment as a result of not having a profile?? help! UpDate: The comment issue has been resolved and it seemed to be browser / firewall related...never happened before...very strange
Social Media | | nomad-2023230