Are large property portals going to continue to dominate Google's search results?
-
We are having a discussion (potential argument) in our office around whether large portals (namely property portals) have longevity in Google's search.
Argument 1:
Google's rise in local search and rewarding strong brand names rather than keyword driven domain names will devalue property portals with keyword rich domain names. Property portals are essentially duplicating content on smaller individually owned property websites, therefore in time Google will devalue property portals.**Argument 2: **
Property portals have more property stock listed on their websites so therefore Google will reward them by ranking these websites higher than the smaller real estate agencies with niche stock in their areas that they operate in. The property portals that already are already in a dominate position already carry authority and their own sense of branding, therefore it's difficult for Google to ignore them. If we assume that Google is looking into user behaviour as a ranking factor, then this will help portals as they have more stock which means higher engagement on the website.I'd love to read the moz community thoughts and opinions on this. I reckon it's a worthy debate..
-
Sorry you didn't get much of a response to this question Neil. I'm closing it down since it was so long ago.
Craig
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Community Discussion: The hardest (& most surprisingly valuable) thing you've gone through for your SEO career?
In the comment discussion for Thursday's blog post, An Essential Training Task List for Junior SEOs, there's been mild debate around some of the items, such as having a Junior SEO build a website by hand. It's a fantastic comment discussion (the kind that makes a blog manager's heart sing), and it's got me thinking. We've all gone through the wringer when it comes to boosting our careers. Heck, I was a poetry major and found myself learning SQL last week. What hurdles have you jumped that have been painful and challenging, but have taken your career to the finish line? Maybe even gotten you the gold?* What would you recommend to newbies just starting out (or warn them about)? *Yeah, I got Olympic about it. I went there. 🙂
Industry News | | FeliciaCrawford6 -
What Google Analytics Data to Share with Potential Website Buyer
Hi Mozzers,
Industry News | | emerald
We have contacted our competitors to let them know we would like to sell our website (domain and all content). One of them has asked for Google Analytics data. Which parts of this and how is this data best shared in such a case? As this is the opening of offers, I'm assuming some kind of PDF export with a summary of some Analytics data is sufficient to see who is serious. Then for those who are serious more data could be shared. Or is it ever ok to share your full Analytics with a competitor? Would love to hear what data and best practises are used to share this kind of information. Thank you.0 -
What are other SEO's calling themselves now?
I am piggy backing off of Rand's latest Whiteboard Friday: http://www.seomoz.org/blog/why-we-cant-just-be-seos-anymore-whiteboard-friday (It is an awesome post if you haven't checked it out yet.) I just want to hear some feedback from other industry professionals. Have you started defining/communicating your business as more than just, I do SEO? If so, what are you calling yourselves now and why? How has that been working out for you?
Industry News | | VentaMarketing1 -
Looking for Freelance SEO'ers
Hi, I wouldn't normally post a request for freelancers here, but I noticed someone else has done it and its not against the rules! so here goes... We are looking for Freelancers to help with our work load. In particular we are searching for Link Builders who can establish links on various websites through the use of article writing/blog content posting and other methods. Also, we require general SEOs who can perform the usual technical tasks such as creating 301's, canonicals and SEO audit reports on client websites. Ideally we only want UK based, white hatters with at least 2 years SEO experience. Please pm me if this interests you. Thanks Aran
Industry News | | Chiefblob0 -
Google Releases Penguin Update 1.1
So what affect is this playing on you guys? http://searchengineland.com/google-pushes-first-penguin-algorithm-update-122518 It was not to nice to me... Why over the holiday Google, why!? -Chenzo
Industry News | | Chenzo0 -
Organic Search Results Display
If you do a Google search on northface a beautiful display of the search results is show in the number 1 organic position. How are they able to get this type of search results? I have never seen anything like it before, and would like to have our search results displayed like this.
Industry News | | FreightBoy0 -
Will Search Engines implement timestamps?
We continuously receive comments on our partners' websites which are obviously spam from a third world country trying to build backlinks that some SEO firm outsourced. Out of curiosity, and what I've added to my prayers at night is for the search engines to apply an algorithm update to discredit comments posted under a certain time frame to help identify spam, and these garbage practices. Do you think something like this would happen? My most important thought is...how can we compete with companies that are doing these practices trying to get that quick buck? Look, we want to play the game with the highest ethics and morals and not "cheat" the system because we know a "work around". Thoughts...
Industry News | | cyberlicious0