Best way to move a page without 301
-
I have a page that currently ranks high for its term. That page is going away for the main website users, meaning all internal site links pointing to that page are going away and point to a new page. Normally you would just do a 301 redirect to the new URL however the old URL will still need to remain as a landing page since we send paid media traffic to that URL. My question is what is the best way to deal with that?
One thought was set up a canonical tag, however my understanding is that the pages need to be identical or very close to the same and the landing page will be light on content and different from the new main page. Not topically different but not identical copy or design, etc.
-
What exactly are you trying to do? Maintain high rankings for that page or somehow capture the high rankings for your new landing page?
If you change the contents of that page into a landing page, your rankings will fluctuate. If you don't redirect, you will lose all of the links pointing to the content you move.
Why don't you just gate your content for members only and point your paid media to a new URL with the landing page?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirect to search results page?
Hi - we just launched our redesigned website. On the previous site, we had multiple .html pages that contained links to supporting pdf documentation. On this new site, we no longer have those .html landing pages containing the links. The question came up, should we do a search on our site to gather a single link that contains all pdf links from the previous site, and set up a redirect? It's my understanding that you wouldn't want google to index a search results page on your website. Example: old site had the link http://www.oldsite.com/technical-documents.html new site, to see those same links would be like: http://www.newsite.com/resources/search?View+Results=&f[]=categories%3A196
Intermediate & Advanced SEO | | Jenny10 -
Wrong page ranking for keyword - should I move the better content over?
We have a page which is outranking another page for a keyword that is very important. The page that is lower in the rankings has far better content. I think this is happening due to links as well as the url structure. domain.com/ranking/notranking Here is the page we want to rank: http://bit.ly/1vqhSoZ Here is the page that is higher in rankings: http://bit.ly/1vA1wXQ So I think I should just move the content over from /notranking, to /ranking. The content is clearly better on the lower ranking page but I think due to links the /ranking page is higher in SERPS. So I guess my question is, would it be wise to move all that content over, and then 301 redirect the old page? Or leave the way it is and hopefully Google will get it right over time?
Intermediate & Advanced SEO | | DemiGR1 -
My home page is not found by the "Grade a Page" tool
My home page as well as several important pages are not found by the Grade a Page tool. With our full https address I got this http://screencast.com/t/s1gESMlGwpa With just the www address I got this http://screencast.com/t/BMRHy36Ih https://www.joomlashack.com
Intermediate & Advanced SEO | | etabush
https://www.joomlashack.com/joomla-templates We recently lost a lot of positions for our most important keyword: Joomla Templates Please help us figure this out. Whats screwy with our site?0 -
Can I make 301 redirects on a Windows server (without access to IIS)?
Hey everyone, I've been trying to figure out a way to set up some 301 redirects to handle the broken links left behind after a site restructuring, but I can only ever find information on 2 methods that I can't use (as far as I can tell). The first method is to do some stuff with an htaccess file, but that looks like it only works on Linux-based servers. The method described for Windows servers is generally to install this IIS rewrite/redirect module and run that, but I don't think our web hosting company allows users to log directly into the server, so I wouldn't be able to use the IIS thing. Is there any other way to get a 301 redirect set up? And is this uncommon for a web hosting company to do, or do you all just run your sites on Linux-based servers or your own Windows machines? Thanks!
Intermediate & Advanced SEO | | BrianAlpert780 -
Is 301 redirect suggested on pagination pages
Hi - Due to pagination the default page of site is coming in 2 url with - ?page=1/ sub-url and /sub-url is 301 a recommended solution due to this pagination urls Also - is it required to create separate title and meta description of every pagination page We are taking specifically in context of our discounts and offer section http://www.mycarhelpline.com/index.php?option=com_offers&view=list&Itemid=9
Intermediate & Advanced SEO | | Modi0 -
Video Content, created for links back to our domain landing page.. the right way to do it?
Hi We've just finished a great bit of video content for a page we're trying to push up the serps. I've done some reading around but there are lots of conflicting views. We have created this content (its a city guide) for the purpose of becoming the resource on this topic but we are a new site and we need the links we hope to generate from this, we don't want the links to youtube. Where would you upload the video? Everywhere? One place? Vimeo? Thanks
Intermediate & Advanced SEO | | xoffie0 -
Are there any negative effects to using a 301 redirect from a page to another internal page?
For example, from http://www.dog.com/toys to http://www.dog.com/chew-toys. In my situation, the main purpose of the 301 redirect is to replace the page with a new internal page that has a better optimized URL. This will be executed across multiple pages (about 20). None of these pages hold any search rankings but do carry a decent amount of page authority.
Intermediate & Advanced SEO | | Visually0 -
What is the best choise for seasonal pages that rank after the season is over?
Hello and thank you for your attention. I am optimizing a travel website and I have a few problems. Every time I get a good rank for a particular keyword the owners take down the page because the offer is over. They also take down the category because the season is over. That is why I loose all the rankings. What is the best option in this cases and how should I guide the whole team that putts offers and new categories on the website? Would a Static sitemap be enough - I do not know what to do as moving a category from the main menu to a sitemap - another page on the website would result in loosing authority - and SERP. Thank you!
Intermediate & Advanced SEO | | A.Popoviciu0