Moz recommends submitting to directories?
-
In the Moz Beginners Checklist for Small Business SEO, it's recommended to "Add your client's website to industry specific directories"
That's not recommended anymore, right?
-
Thank you both. I appreciate the feedback!
-
I expect some won't agree Donna. Trouble is, we're all guessing.. and we're guessing based on today's ideas. We've seen over the last 2-3 years just how quickly and radically the rules can change. Google has made it clear (I think) what they value. Links from real people writing content about you.
-
Currently, Moz doesn't take paid links into consideration when calculating it metrics.
Our team is working on a spam algorithm. Should be released in the next few months. That said,I imagine it will be better at detecting pure spam than what Google considers non-editorial paid links.
-
I'm curious to know if Moz concurs with your BOTW assessment James Shaw. They've assigned it a domain authority of 81.
-
My 2c; I'm deleting all mine on BOTW now, even though I originally paid for a lifetime listing. It seemed such a good idea at the time.
Why am I deleting? Because Link Detox (for one) is now classifying BOTW as 'highly toxic'. I've come to agree with them. They are, at the end of the day, paid links.
Remember we were all told (and believed) that EzineArticles was the jewel in the crown of Article Directories. It hurt having to remove thousands of $$$ of articles from there last year. My tolerance for SEO BS has lowered in recent years - and I no longer do anything that isn't 'real' (and by that I mean a real person on the other end of the link)
-
Yes, to all the above.
Like most things in life:
(1) The answer is "it all depends."
(2) Context is everything.
I have used a targeted and focused "directory" strategy with great success in certain niches....
...but only in conjunction with other techniques: guest blogging, social media, frequent updates, etc...
Also: Whaddaya mean by directory? Different people have different ideas.
So blanket statements like "avoid directories' are off base. It would be better to say" "avoid crappy directories/"
You should also avoid crappy guest blogging and crappy content on your own site.
-
For local SEO, it's good to get directory listings / citations. It serves to validate your business is where you say it is.
-
It's probably time to come up with a new name for worthwhile lists of sites within a target niche. "Directories" just doesn't do it any more.
-
Great points above.
Keep in mind, some directories for some niches actually drive a decent amount of traffic. These high quality directories are usually for a service that people don't commonly use, and likely don't have any in their personal offline network (such as lawyers). Without knowing what you do I can't say if that's the right path for you, but if your industry has high quality directories that are specific to your niche, go ahead with it.
-
I agree with Peter 100%. On the other hand, most people abuse directories and Google has devalued 95% of them.
For the minority that do it right, it's not such a problem. But we should probably take that off the list.
Thx!
-
Hi,
Directories of themselves are not bad.
I would say that provided the directory shows a clear track record for your industry and is not just lots of pages of links with no supporting content, then that still holds good.
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Curious, have you ever had a client dispute your Moz Ranking Report?
one of my international clients from China does not believe that his site is now on page #2 for a national search term. He said he had a colleague search from a location in the United States and his site did not come up in any of the top 10 Google search page results. Suggest any ways to back ranking up? Maybe use an additional rank report? appreciate any/all suggestions. THanks! Chris
White Hat / Black Hat SEO | | Sundance_Kidd0 -
Good vs Bad Web directories
Hi this blog post Rand mentions a list of bad web directories - I asked couple of years ago if there is an updated list as some of these (Alive Directory for example) do not seem to be blacklisted anymore and are coming up in Google searches etc? It seems due to old age of the blog post (7 years ago ) the comments are not responded to. Would anyone be able to advise if which of these good directories to use? https://moz.com/blog/what-makes-a-good-web-directory-and-why-google-penalized-dozens-of-bad-ones
White Hat / Black Hat SEO | | IsaCleanse0 -
Submitting a page to Google Search Console or Bing Webmaster Tools with nofollow tags
Hello, I was hoping someone could help me understand if there is any point to submit a domain or subdomain to Google Search Console (Webmaster Tools) and Bing Webmaster Tools if the pages (on the subdomain for example) all have nofollow/noindex tags ... or the pages are being blocked by the robots.txt file). There are some pages on a data feed onto a subdomain which I manage that have these above characteristics ... which I cannot change ... but I am wondering if it is better to simply exclude from submitting those from GWT and BWT (above) thereby eliminating generating errors or warnings ... or is it better to tell Google and Bing about them anyway then perhaps there is a chance those nofollow pages may be indexed/contextualised in some way, making it worth the effort? Many thanks!
White Hat / Black Hat SEO | | uworlds
Mark0 -
Should I submit a sitemap for a site with dynamic pages?
I have a coupon website (http://couponeasy.com)
White Hat / Black Hat SEO | | shopperlocal_DM
Being a coupon website, my content is always keeps changing (as new coupons are added and expired deals are removed) automatically. I wish to create a sitemap but I realised that there is not much point in creating a sitemap for all pages as they will be removed sooner or later and/or are canonical. I have about 8-9 pages which are static and hence I can include them in sitemap. Now the question is.... If I create the sitemap for these 9 pages and submit it to google webmaster, will the google crawlers stop indexing other pages? NOTE: I need to create the sitemap for getting expanded sitelinks. http://couponeasy.com/0 -
Real Vs. Virtual Directory Question
Hi everyone. Thanks in advance for the assistance. We are reformatting the URL structure of our very content rich website (thousands of pages) into a cleaner stovepipe model. So our pages will have a URL structure something like http://oursite.com/topic-name/category-name/subcategory-name/title.html etc. My question is… is there any additional benefit to having the path /topic-name/category-name/subcategory-name/title.html literally exist on our server as a real directory? Our plan was to just use HTACCESS to point that URL to a single script that parses the URL structure and makes the page appropriately. Do search engine spiders know the difference between these two models and prefer one over the other? From our standpoint, managing a single HTACCESS file and a handful of page building scripts would be infinitely easier than a huge, complicated directory structure of real files. And while this makes sense to us, the HTACCESS model wouldn't be considered some kind of black hat scheme, would it? Thank you again for the help and looking forward to your thoughts!
White Hat / Black Hat SEO | | ClayPotCreative0 -
Ethical question about setting up a local business directory...
I've just launched a local business directory that allows the small businesses in my local area to get noticed by a very targeted audience. People such as self-employed builders, painters and decorators and the like. As well as helping them out, they'll be helping me out by testing the waters of local keywords and seeing just how difficult and how much traffic they'll get. Kind of like spreading myself across 100's of keywords without the need for domains etc. All the links on there are nofollow, but what are the ethics behind letting my clients have a dofollow link from it? I wouldn't use this directory as a marketing tool for my self and my business, but if I acquired a client from my website or other source, but they would benefit from a dofollow link?
White Hat / Black Hat SEO | | jasonwdexter0 -
Link package review and recommendations
Hello there, I recently spoke to a contractor that offered me the following package, and i have to ask, in this post-penguin world, does it make sense to pursue this kind of linking? Or will it be considered spam. They said it's a manual submission process and they will 'do their best' to ensure that it's under a related category, but can't promise anything in regards to that. What should i be requesting in this post-penguin world? How do i get quality backlinks that won't harm me given the current environment? Any help is greatly appreciated, here is the package info: 1. 900 links submissions = 450 Guaranteed One Way Theme Links - The links are built by manually publishing 5 Original Articles (500 words each) on 125 different article sites (each published article will have 2 back-links to your site). We can use up to 10 keywords and 10 different URLs of your site to build the links.70% of our Article Sites have PR 2 to 6, all with different C classes IPs. 2. 300 links submissions = 150 Guaranteed One Way Theme Links – The links are built by manually publishing 4 Reviews for your site from 4 different accounts (we can use up to 4 URLs of your site to link back) on 150 Social Bookmarking sites, 90% of the sites have PR 2 to 8, all with different C classes IPs. 3. 480 links submissions = 240 Guaranteed One Way Theme Links – The links are built by manually publishing 3 Original Press Releases on 35 Press Release sites(each published press release will have 2 back-links to your site). We can use up to 6 keywords and 6 different URLs of your site to build the links. All our Press Release Sites have PR 2 to 7 all with different C classes IPs. 4. 220 links submissions = 110 Guaranteed One Way blog links – These links are built by publishing 3 Original Blog Article (300 words each) with 2 back links to your site on 20 different free blog sites. These free blog sites are our sites (new sites with PR 0) which we are promoting to get the highest PR for them and your blog back links too.
White Hat / Black Hat SEO | | symbolphoto0 -
French (Canadian) Directories? Know of any?
There's never any love for Quebec and the horrible french we speak! However, I obviously still need to rank in French SERPs. Anyone know of any good directories or possible backlinks for are Quebec/Montreal/French/Canadian ish? Thanks folks!
White Hat / Black Hat SEO | | deuce1s0