Alternatives to Domain Authority

[pbhatt]

Is there another metric (or metrics) that is similar to the Moz Domain Authority that doesn't fluctuate as much? I've been reporting it on a monthly basis for about a year, but lately it seems like it's been going up and down every few weeks.

[Cyrus-Shepard]

I'm probably biased, but I find it hard to beat Domain Authority in the long run.

Julie Joyce at Search Engine Land recently did a writeup of the various competing domain metrics, including Domain Authority:

http://searchengineland.com/down-with-toolbar-pagerank-and-up-with-what-175886

A couple of things I should note:

• It's common for DA to fluctuate normally with each index
• The recent government shutdown included 1000s of subdomains across the Web, which had a ripple effect across many Moz metrics, including MozTrust, which feeds into Domain Authority
• DA is a relative metric, so when you see your DA rise or fall, you'll often see similar results in your competition. This makes DA ideal for a competitive metric.

Hope this helps! Best of luck with your SEO.

[GPainter]

You can also use Majestic SEO's trust and citation flow, you will find many metrics fluctuate as do the search results. You can also use placement in the SERP to help back up DA etc.