Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Backlinks embedded in posts or backlinks in sidebar?
-
What's better? A backlink to my site, embedded into a blog post/article? Or a hardlink in the sidebar?
The problem with links embedded inside articles, is that when the blog linking to me, gets updated, the articles disappear from first page and I lose the link from home page. How do you deal with this?
I also read this: "The best link you can get is from a site ranking #1 for the keyword you want to rank for. It would be great to have the #1 site for a desired keyword linking me even if they are a PR 0 site."
Is this right?
Thx in advance.
-
Thanks Takeshi Young and seom2014.
-
Sidebar links are site-wide links and counted in every post that's not good, its like making widget or getting sponsorship of website. You just have only 5 to 10 percent of links that added in sidebar. (Its better to add nofollow attribute to these links).
Link from in text of article is more important then side link. Its better to rank your site to get link from article in text, then getting link from site bar.
-
I would say in general links from within a post/article carry more weight than sidebar links. Sidebar links have been devalued quite a bit by Google, and with Penguin you could even potentially be penalized for a sidebar link on a site with thousands of pages. With that being said, I would not turn down a sidebar link from a high authority site if offered one.
PR can be deceptive because it hasn't been updated in nearly a year. So a site can still be high quality even if the toolbar PR shows a 0. It's always nice to get links from sites that are already ranking for your keyword, but make sure to do a thorough backlink analysis first to make sure they aren't spamming their way to the top. If the #1 result is using black hat tactics, it could take your site down with them when they inevitably get penalized down the line.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Foreign Language Backlinks Be Valuable?
I've done a lot of searching on this subject, but I keep seeing conflicting answers. Are backlinks from foreign language websites valuable? For example, a travel website in English picks up a couple backlinks in Indonesian language (and other languages) from foreign sites that have a DA of 60-70 or higher. The topic is partially related, but the language is totally different. Would those links still be valuable for the English website's DA? Has this ever been answered conclusively? Thanks
Link Building | | David56751 -
Where to buy high quality backlinks in 2018?
I am searching for backlink vendors, only english-speaking websites, financial topic. Another option is business, news, technologies, cryptocurrencies related sites. Only high-quality, active and developed websites, real traffic, no spam. If you have some contacts of vendors of such kind (or if you have access to the right website), please share emails - would really appreciate that!
Link Building | | g01110 -
A lot of backlinks from outside of niche – bad?
We have received a lot of backlinks over the years by users putting links on their websites to their home pages on our site, eg: our.domain/user1 our.domain/user2 … our.domain/user100000 There are 10’s of thousands of these backlinks, all natural, but many of them come from blogs that are completely outside of our niche. Only a small percentage of our backlinks 1% to 5% could actually be coming from pages related to our niche, the other 95%+ could be users just linking to their home pages. Could this really hurt us..? We have 1000’s of backlinks related to our niche, yet we’ve noticed that some competitors with less than 50 backlinks can outrank us for certain keywords.. Also related, we’ve noticed these user links popping up on a lot of spammy sites, directories, etc. We didn’t create them but we’re disavowing them now to be safe. So this could also be hitting our rankings.
Link Building | | dsumter0 -
Spammy no follow backlinks - what should I do?
There is a individual/company that is creating lots of spam sites in my niche. It doesn't seem that they are trying to rank for any keywords, so I'm a little confused as to their purpose, but here's what they're doing. They scrape the top 10 Google results for each keyword and create a page - so if the niche is "widgets", they scrape the top 10 ranked sites for 'widgets', 'blue widgets', 'red widgets', and so on. A 'results' page is created for each keyword, which is linked from a home page. The results page always contains 10 websites - text is the site metadescription or similar. Each website gets a nofollow link back with the page title used as the anchor text. The host sites all have the keyword in the domain name - e.g www.widgetsxyz.com. The sites are thrown together but interestingly have a very crappy but individual logo (like 90's clipart). The host sites all have high DA/PA due to some very extensive link spam pointing to the sites, with very targeted keywords. There is seemingly no purpose to these sites that I can see - no other 'followed' links on the page or site. Whoever is doing this is churning out tens, if not hundreds of these sites. Any ideas what might be going on here, and whether I should be disavowing these sites (even though no follow). The fear is that they could switch the links to do follow, and get all the major players penalised in one fell swoop. ???
Link Building | | johnohara0 -
Guest Posting
Is guest posting to get links a good idea? I have the blogs to post but do not have the time to find, approach and build a relationship with bloggers to get the guest posts. Are guest posting services a good idea and if so can anyone recommend one? Thanks
Link Building | | Studio330 -
Backlinks From Scraper Sites - Should I Disavow Them?
I'm going through all the links (hopefully) to my website and I've found so many links from site scrapers. For instance: http://www.fzccg.com/cmsteam/dvbbs/boke.asp?zkhod76681.showtopic.148760.html ... which links to my site with anchor text "abercrombie uk How To Change Your Wiper Blades" It is surely not realistic to think that I can contact all the scraper site owners. So what should I do with this kind of links?
Link Building | | sbrault740 -
What is the best way to go about building backlinks?
I'm a newbie here and my head is spinning because I don't know where or how to start the backlink building process. My website is 1 month old and I don't have any backlinks yet. what is the best way to go about it? Should I study my competition's backlinks and go from there? I'm so confused I need help! Please help! Any information will be greatly appreciated!!
Link Building | | allie741 -
What are "naked backlinks"?
Hello SEOmozers! I have a question for you all. What are "naked backlinks"? Can you also give an example? Thank you! woo aka STPseo
Link Building | | STPseo0
